《The Ville》是8月份DAU收获最大的游戏，但在本月流量下滑最为严重，流失320万DAU，目前DAU为410万。EA游戏《SimCity Social》在8月份有139万DAU，但本月却无缘DAU榜单。
从MAU榜单来看，《The Ville》以新增1270万MAU居于榜首，但《ChefVille》增幅最大，新增2550万DAU；《SongPop》持续增长550万MAU。与上月情况相似，《CityVille》流量下滑最为严重（流失210万MAU），目前以1970万MAU位居榜单第5名；EA游戏《The Sims Social》则流失130万MAU。
2）据GamesBeat报道，Kabam首席执行官Kevin Chou在最近采访中透露公司来自Facebook的收益不足30%，《Kingdoms of Camelot：Battle for the North》在iPhone和Kabam.com平台收益十分可观。
1）The Top 25 Facebook games of September 2012
Now that we’re safely back from the Penny Arcade Expo, it’s time to look at the Top 25 Facebook Games list for September. August is often a popular vacation month in the United States, especially with most schools (including colleges) beginning their academic calendars either the week before or after Labor Day.
As a result, it’s not surprising to see at least half of the titles on the lists showing traffic decreases over the past month.
We’ll start by looking at the list of top 25 games by daily active users — the best way to judge a game’s core audience. Only seven of the games saw gains, and two others showed no change. The largest gain went to Zynga’s newest title ChefVille, which showed up late in August this month and is already at 7.2 million DAU. After that, FreshPlanet’s SongPop grew by 1.1 million DAU to 4.2 million. Social Point’s Dragon City continues its steady growth with 400,000 DAU, showing the third-largest traffic increase of the month.
Zynga’s The Ville, which had the largest gain for August with 7.3 million DAU, was the biggest loser this time around, dropping 3.2 million DAU in just a month. EA’s SimCity Social, which debuted on the list with 1.39 million DAU in August, has actually dropped off the list.
Now we turn to look at monthly active users, which measures a game’s overall reach on the social network. The Ville was actually in the top spot with 12.7 million MAU, but the largest gain belonged to ChefVille with 25.5 million MAU. SongPop continues to grow steadily, up by 5.5 million MAU.
Much like last month, Zynga’s CityVille suffered the largest loss by dropping 2.1 million MAU, dropping down to the No. 5 spot with a total of 19.7 million. The second-largest traffic drop belonged to EA’s The Sims Social, which fell by 1.3 million MAU.（source:insidesocialgames）
2）Not even 30 percent of Kabam’s money comes from Facebook — Speaking to GamesBeat, Kabam CEO Kevin Chou revealed that between Kingdoms of Camelot: Battle for the North being such a huge hit on the iPhone and its income on Kabam.com, less than 30 percent of the company’s revenue comes from Facebook.（source:insidesocialgames）
3）Over 60 percent of Japanese social gamers regret in-app purchases — Nearly two-thirds of Japanese social game players say they regret spending money on virtual goods in their games, according to a recent survey conducted by FastAsk. However, nearly 70 percent of these players say their spending habits haven’t changed since the government forced developers to eliminate kompu gacha tactics from their games earlier this year.（source:insidesocialgames）
4）Pharmaceutical company gets in on the social game scene [Launch] — Pharmaceutical company Boehringer Ingelheim is launching a Facebook game called Syrum. Players run a pharmaceutical company and will need to develop drugs and conduct clinical trials. The game already has a website, but isn’t set to launch until September.（source:insidesocialgames）
5）Facebook re-opens notifications channel for developers to send users custom messages
Facebook has launched the new Notifications API beta giving developers a way to reengage users with custom messages through the native notifications channel. These notifications are different from app requests in that users do not need to allow further permissions to receive them.
Developers will find many positives to this feature as it makes it easier to reach their users. However, they must beware of the possibility of overflowing users’ notifications channel. Facebook previously allowed developers to send notifications to users, but it removed the feature in early 2010 as a way to reign in spammy apps. This time around, the social network has put in more safeguards to prevent developers from abusing the channel.
Users can accept or decline these notifications and are given the option to opt-out at any time. Facebook encourages developers to test and monitor how notifications are performing through the notifications dashboard in Insights. Developers will get information on how notifications are being received as well as turn-off rates. Exceedingly high turn-off rates may be classified as spam and will be disabled.
The company encourages developers to be mindful of the language in their notifications, suggesting that high-quality notifications receive higher click through rates than app requests. Low-quality app notifications are more likely to cause people to turn off notifications for that app all together.（source:insidesocialgames）
6）German researchers find possible ‘internet addiction gene’
Internet addiction is real, researchers in Germany say, and they’ve found a genetic variation that might have something to do with it. The study in question, carried out by the University of Bonn and Central Institute of Mental Health in Mannheim, is published in the September 2012 Journal of Medical Addiction.
The team at Bonn interviewed 843 people and found 132 revealed “problematic behaviour” in how they handle the internet. In other words:
All their thoughts revolve around the internet during the day and they feel their wellbeing is severely impacted if they have to go without it.”
The researchers, teaming up with peers in Mannheim, then compared those problem users to a “healthy” control group and found the problem users more often carried a genetic variation also linked to nicotine addiction.
The variation, on the CHRNA4 gene, affects the nicotinic acetylcholine receptor in the brain. Nicotine from tobacco and acetylcholine produced by the body both fit like a key into that receptor and play a role in activating the brain’s reward system, which releases chemicals to make us feel good after such things as eating, sex or – apparently, in light of this study – checking our Facebook updates.
The findings prove internet addiction isn’t just a “figment of our imagination”, lead author Dr Christian Montag said in a press release. “Researchers and therapists are closing in on it.”
In what might come as a surprise, to those who assume men are more prone to becoming web-obsessed, the variation perhaps linked to internet addiction appeared to occur more frequently in women. ”The sex-specific genetic finding may result from a specific subgroup of internet dependency, such as the use of social networks,” Dr Montag suggested.
Further studies will be needed to back up that suggestion and the other findings.（source:venturebeat）