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每日观察:关注9月份Facebook热门游戏用户流量(9.4)

发布时间:2012-09-04 10:28:49 Tags:,,,

1)在9月份的Facebook热门游戏前25强榜单上,至少有半数游戏在过去一个月中的流量呈下滑趋势。

从DAU榜单来看,只有7款游戏实现流量增长,还有两款游戏流量保持不变。Zynga最新游戏《ChefVille》目前DAU为720万,其次是FreshPlanet游戏《SongPop》,DAU增长110万,共达420万。SocialPoint游戏《Dragon City》持续增长40万DAU。

Top-25-Chart-Template-DAU(from AppData)

Top-25-Chart-Template-DAU(from AppData)

《The Ville》是8月份DAU收获最大的游戏,但在本月流量下滑最为严重,流失320万DAU,目前DAU为410万。EA游戏《SimCity Social》在8月份有139万DAU,但本月却无缘DAU榜单。

Top-25-Chart-Template-MAU(from AppData)

Top-25-Chart-Template-MAU(from AppData)

从MAU榜单来看,《The Ville》以新增1270万MAU居于榜首,但《ChefVille》增幅最大,新增2550万DAU;《SongPop》持续增长550万MAU。与上月情况相似,《CityVille》流量下滑最为严重(流失210万MAU),目前以1970万MAU位居榜单第5名;EA游戏《The Sims Social》则流失130万MAU。

2)据GamesBeat报道,Kabam首席执行官Kevin Chou在最近采访中透露公司来自Facebook的收益不足30%,《Kingdoms of Camelot:Battle for the North》在iPhone和Kabam.com平台收益十分可观。

kingdoms of camelot(from tuaw.com)

kingdoms of camelot(from tuaw.com)

3)FastAsk最近调查结果显示,将近三分之二日本社交游戏玩家表示后悔自己在游戏中购买虚拟商品,但也有近70%玩家表示虽然日本政府限制了游戏中的kompu gacha机制(游戏邦注:这是日本社交游戏中常见的一种带有赌博性质的游戏机制),但他们在游戏中的消费习惯仍然没有多大改观。

4)制药公司Boehringer Ingelheim日前宣布将发布一款名为《Syrum》的Facebook游戏,支持玩家在其中运营一家制药公司,生产药品并执行临床试验。

syrum(from pharmamkting.blogspot.com)

syrum(from pharmamkting.blogspot.com)

5)据insidesocialgames报道,Facebook日前推出新通知API测试版本,支持开发者使用定制信息通过本地通知渠道吸引用户,但这些通知信息与无需用户准许接收的应用请求并不相同。

notifications(from insidesocialgames)

notifications(from insidesocialgames)

这项服务有助于开发者更轻松接触用户,但也要注意不可向用户发送过多通知。Facebook之前曾允许开发者向用户发送通知,但在2010年初移除了该功能,以免垃圾应用对用户造成干扰。

app_notifications_insights(from insidesocialgames)

app_notifications_insights(from insidesocialgames)

现在用户可以选择接受或拒绝这些通知,而开发者则可获知自己的通知被用户接受的情况,如果用户拒绝频率较高,其应用则将被鉴定为垃圾应用并被禁止运行。

6)据Venturebeat报道,德国波恩大学及曼海姆心理健康中心机构最近调查报告指出,人们上网成瘾的习惯或许同基因变体有关。

MOAR-INTERNETS(from venturebeat)

MOAR-INTERNETS(from venturebeat)

研究人员调查了843名样本,发现有132人在与互联网打交道时“存在问题”——他们一整天想的事情都和互联网有关,如果没有网络他们就会抑郁寡欢。将这一群体与“健康”群体相比较就可以发现,前者多数携带与尼古丁成瘾有关的基因变体。

这个变体存在于CHRNA4基因中,它会影响大脑的n受体。烟草中的尼古丁和身体中产生的乙酰胆碱都会对激活大脑的奖励系统发挥作用,从而让大脑释放出人们在吃东西,或者查看Facebook更新状态等事情之后,产生感觉良好的化学物质。这项研究结果表明,网络成瘾症并不仅仅是“人们臆想的事物”,而是存在科学依据的行为。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)The Top 25 Facebook games of September 2012

Mike Thompson

Now that we’re safely back from the Penny Arcade Expo, it’s time to look at the Top 25 Facebook Games list for September. August is often a popular vacation month in the United States, especially with most schools (including colleges) beginning their academic calendars either the week before or after Labor Day.

As a result, it’s not surprising to see at least half of the titles on the lists showing traffic decreases over the past month.

We’ll start by looking at the list of top 25 games by daily active users — the best way to judge a game’s core audience. Only seven of the games saw gains, and two others showed no change. The largest gain went to Zynga’s newest title ChefVille, which showed up late in August this month and is already at 7.2 million DAU. After that, FreshPlanet’s SongPop grew by 1.1 million DAU to 4.2 million. Social Point’s Dragon City continues its steady growth with 400,000 DAU, showing the third-largest traffic increase of the month.

Zynga’s The Ville, which had the largest gain for August with 7.3 million DAU, was the biggest loser this time around, dropping 3.2 million DAU in just a month. EA’s SimCity Social, which debuted on the list with 1.39 million DAU in August, has actually dropped off the list.

Now we turn to look at monthly active users, which measures a game’s overall reach on the social network. The Ville was  actually in the top spot with 12.7 million MAU, but the largest gain belonged to ChefVille with 25.5 million MAU. SongPop continues to grow steadily, up by 5.5 million MAU.

Much like last month, Zynga’s CityVille suffered the largest loss by dropping 2.1 million MAU, dropping down to the No. 5 spot with a total of 19.7 million. The second-largest traffic drop belonged to EA’s The Sims Social, which fell by 1.3 million MAU.(source:insidesocialgames

2)Not even 30 percent of Kabam’s money comes from Facebook — Speaking to GamesBeat, Kabam CEO Kevin Chou revealed that between Kingdoms of Camelot: Battle for the North being such a huge hit on the iPhone and its income on Kabam.com, less than 30 percent of the company’s revenue comes from Facebook.(source:insidesocialgames

3)Over 60 percent of Japanese social gamers regret in-app purchases — Nearly two-thirds of Japanese social game players say they regret spending money on virtual goods in their games, according to a recent survey conducted by FastAsk. However, nearly 70 percent of these players say their spending habits haven’t changed since the government forced developers to eliminate kompu gacha tactics from their games earlier this year.(source:insidesocialgames

4)Pharmaceutical company gets in on the social game scene [Launch] — Pharmaceutical company Boehringer Ingelheim is launching a Facebook game called Syrum. Players run a pharmaceutical company and will need to develop drugs and conduct clinical trials. The game already has a website, but isn’t set to launch until September.(source:insidesocialgames

5)Facebook re-opens notifications channel for developers to send users custom messages

Brittany Darwell

Facebook has launched the new Notifications API beta giving developers a way to reengage users with custom messages through the native notifications channel. These notifications are different from app requests in that users do not need to allow further permissions to receive them.

Developers will find many positives to this feature as it makes it easier to reach their users. However, they must beware of the possibility of overflowing users’ notifications channel. Facebook previously allowed developers to send notifications to users, but it removed the feature in early 2010 as a way to reign in spammy apps. This time around, the social network has put in more safeguards to prevent developers from abusing the channel.

Users can accept or decline these notifications and are given the option to opt-out at any time. Facebook encourages developers to test and monitor how notifications are performing through the notifications dashboard in Insights. Developers will get information on how notifications are being received as well as turn-off rates. Exceedingly high turn-off rates may be classified as spam and will be disabled.

The company encourages developers to be mindful of the language in their notifications, suggesting that high-quality notifications receive higher click through rates than app requests. Low-quality app notifications are more likely to cause people to turn off notifications for that app all together.(source:insidesocialgames

6)German researchers find possible ‘internet addiction gene’

Nina Fowler

Internet addiction is real, researchers in Germany say, and they’ve found a genetic variation that might have something to do with it. The study in question, carried out by the University of Bonn and Central Institute of Mental Health in Mannheim, is published in the September 2012 Journal of Medical Addiction.

The team at Bonn interviewed 843 people  and found 132 revealed “problematic behaviour” in how they handle the internet. In other words:

All their thoughts revolve around the internet during the day and they feel their wellbeing is severely impacted if they have to go without it.”

The researchers, teaming up with peers in Mannheim, then compared those problem users to a “healthy” control group and found the problem users more often carried a genetic variation also linked to nicotine addiction.

The variation, on the CHRNA4 gene, affects the nicotinic acetylcholine receptor in the brain. Nicotine from tobacco and acetylcholine produced by the body both fit like a key into that receptor and play a role in activating the brain’s reward system, which releases chemicals to make us feel good after such things as eating, sex or – apparently, in light of this study – checking our Facebook updates.

The findings prove internet addiction isn’t just a “figment of our imagination”, lead author Dr Christian Montag said in a press release. “Researchers and therapists are closing in on it.”

In what might come as a surprise, to those who assume men are more prone to becoming web-obsessed, the variation perhaps linked to internet addiction appeared to occur more frequently in women. ”The sex-specific genetic finding may result from a specific subgroup of internet dependency, such as the use of social networks,” Dr Montag suggested.

Further studies will be needed to back up that suggestion and the other findings.(source:venturebeat


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