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Frank Gibeau谈EA对真钱在线博彩游戏的看法

发布时间:2012-09-01 10:56:24 Tags:,,,

作者:Dean Takahashi

社交游戏巨头Zynga已经宣布将于2013年初进军真钱在线博彩游戏市场。EA在休闲社交博彩游戏如《Lucky Gem Casino Slots》上下了很大血本,和《World Series of Poker TV》系列也颇有关系。

world-series-of-poker(from venturebeat)

world-series-of-poker(from venturebeat)

EA Labels总裁Frank Gibeau表示,EA还没决定是否要在这些游戏中添加真钱赌博玩法。这种事做起来不难,但从商业和文化上的角度来说,其复杂性和是否正确,仍然存在许多争议。

他在最近的采访中表示,Zynga正在考虑这种可能性,但这种收益要成为Zynga的收入支柱之一,可能还有一段很长的路要走。

但关于真钱赌博的法律规定很复杂。在美国,真钱赌博仍然是非法的,尽管因为各个州颁布的地方法使之合法化,刺激联邦放宽在线赌博的规定,这种状况可能会有所改变。

frank-gibeau(from venturebeat)

frank-gibeau(from venturebeat)

Gibeau指出:“从社交赌博游戏到真钱赌博,从概念上说,这个跳跃很小,但却相当复杂。它是个世界市场的问题。美国就这方面的法规有很多。而在整个欧洲,市场都是受到管制的;亚洲市场也有些开始被管制了。我认为玩真钱机制会促进赌博游戏的发展。但我对此没有什么要宣布的。我们只是顺应潮流而已。”

当问到是否有EA员工反对真钱赌博,Gibeau作了肯定回答。他自称喜欢在拉斯维加斯赌博,所以如果他自己还反对赌博的话,他就成了伪君子了。但他补充道:“我们还要解决一个问题。这只是一个假想,因为我还没宣布任何事。从文化的角度说,我们是靠娱乐赚钱的,不一定要靠真钱赌博。这是我们必须理解的事。”

他又提到:“我们暂时不会发行成人级的游戏。当我们开始发行《战地风云》、《质量效应》和《死亡空间》等游戏时,我们经历了重大的文化转变。当我们在做文化选择时,我们是很有系统地选择,并且跟许多人谈论此事。真钱赌博当然会纳入那个考虑范畴。不过我还不知道。”

“对EA来说,最重要的任务是创造高品质的游戏体验,与用户保持联系,让玩家欣赏我们的决定。我不知道真钱赌博是否会达到那个要求。免费赌博游戏是有趣,但一旦你越过了真钱的界线,你就必须面临来自四面八方的争议。我们不需要那么做来实现自己的目标。如果你问我这是不是我的首要选择的前五个,我会说不是。我们不需要靠它来发展我们的公司。有些公司在这方面下了大注,但我们不会。”

Gibeau表示EA知道盗版在游戏业中非常普遍,EA于8月3日提起诉讼,称Zynga上个月发布的《The Ville》抄袭了《The Sims Social》,前者显然是山寨之作。

“我们以前从来没有见过这么恶劣的事。他们发行这款产品,但我们有确凿的证据认为我们的权益受到损害。我们没有控告很多人……但我不认为我们的游戏业到处是盗版抄袭,除非你到中国。”

Zynga回击EA,称后者游戏《Simcity Social》中有大量游戏机制抄袭了Zynga的《CityVille》。Gibeau指出初版《SimCity》发行于1989年,所以它才是最先问世的。他补充道,这个证据表明Zynga“偷了我们的Flash文件”,然后复制了皮肤色调和其他图像。

“这太清楚了。30年来,我们有几次控诉别人抄袭我们的游戏?”

至于Android游戏,Gibeau认为他们在iOS(包括iPad, iPhone和iPod Touch)游戏上盈利得更多。他表示因为谷歌提供了更多付费渠道,所以其Android游戏盈利有所增长。但游戏内消费仍然比不上iOS。他说曝光度仍是个大问题,Android仍然是一个非常分裂的市场。

当问到如何看待亚马逊进军游戏行业,他表示亚马逊擅长销售,但是否擅长做游戏,仍然有待观望。零售商都在向数字销售转移,并制作自己的内容,但“它们能成功到什么程度仍然有待考察。”

“你什么时候开始创建项目,这一点很关键。他们是未来的竞争者,我们会看着他们怎么从零售商变成游戏开发商。”

至于如何支持即将发布,搭载Android系统的Ouya设备,Gibeau表示公司还没决定针对它开发游戏。他认为EA进军的平台必须先达到一定规模,总地来说,EA并不会仅局限于某个平台。

他表示:“如果Ouya主机设备基础打好了,发展起来了,我们就会考虑它了。但它现在还不是我的优先选择。”(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Would EA venture into real-money online gambling?

by Dean Takahashi

Social gaming giant Zynga has announced it will move into real-money online gambling in early 2013. Electronic Arts has a big stake in casual social casino games such as Lucky Gem Casino Slots, and it has a relationship with the World Series of Poker TV series.

But it hasn’t decided yet whether to add real-money gambling to those games, according to Frank Gibeau (pictured below), the president of EA Labels and the head of the company’s game development efforts. It would be easy to do, but there’s a lot of discussion about the complexity it would add to the business and whether it’s the right thing to do culturally, Gibeau said.

Gibeau made the remarks at a luncheon with reporters at Bloomberg’s San Francisco office. Zynga is eying the potential for real-money gambling to lift revenues from users from a few dollars a month, as is typical in social games, to potentially hundreds of dollars a month in real-money gambling. That kind of revenue could go a long way toward propping up Zynga’s earnings.

But regulations around real-money gambling are complex. It is still illegal in the U.S., though that may change as each state enacts laws that make it legal, in the wake of a favorable federal ruling on interpreting online gambling.

“The leap from [social casino games] to real money is conceptually small, but it is a complicated one,” Gibeau said. “It’s a world market issue. There is a lot of U.S. regulation. There are fully regulated markets all over Europe and some emerging in Asia. I do thing real-money will be a growth driver for gaming. I have nothing to announce. We’re following the trends and events in real money. “

Ask if some EA people oppose real-money gambling on a philosophical level, Gibeau said, “Yes.” Gibeau says he likes gambling at the sports books in Las Vegas and so he would be a hypocrite if he opposed gambling himself. But he added, “There is an issue we have to tackle there. This is all hypothetical since I am not announcing anything. Culturally, we built our money around entertainment, not necessarily real-money gambling. That’s something that we have to figure out.”

He added, “For a while, we didn’t publish mature-rated games. That was a big cultural shift when we started to publish games like Battlefield, Mass Effect, and Dead Space. When we make a cultural choice, we do it very methodically and talked to a lot of people. This would definitely fit into that category. I don’t know yet.

“What is important at EA is to build high-quality experiences that connect with customers and they love you for it. I don’t know if taking money for poker falls into that mission or not. Free-to-play casino game are fun, but once you cross over into taking real money, it’s a bright line that you have to cross with eyes wide open…. We don’t need to do this to achieve our goals. If you ask me if it is in my top five, it is not in my top five. We don’t need it to grow our company. Some other companies are betting on it. We are not.”

In other matters, Gibeau said that EA knows that charges of copying are common in the game industry, but EA filed a lawsuit on Aug. 3 against Zynga for copying The Sims Social when Zynga launched The Ville last month because it was clearly a copycat.

“We have never seen anything this egregious before,” Gibeau said. “We felt we had a strong argument and felt that our rights were trampled in terms of how they brought that product out. We don’t sue a lot of people. I think there was one actor out there that has a track record for doing this with others. They stepped on the wrong toes. I don’t think the industry is rife with copying, other than when you get to China.”

Zynga shot back that EA’s SimCity Social copied a lot of the game mechanics in Zynga’s older CityVille game. Gibeau said that the original SimCity came out in 1989 and so it was really the first out. He added that the evidence suggests that Zynga “stripped our Flash file” and copied things like skin tones and other graphics.

“It’s pretty clear,” he said. “Name how many times we sued someone for copying in our [30-year history].”

As for Android games, Gibeau said that they monetize less than iOS (iPad, iPhone and iPod Touch) games. He said that the monetization is improving as Google provides more ways for people to pay for games. But the in-game purchasing still has to catch up with iOS. He said discovery is a big problem, and Android is still a very fragmented market. Check out The DeanBeat column for tomorrow for more from the interview with Gibeau.

Asked what he thought about Amazon moving into games, he said that Amazon is very good at selling but it remains to be seen if it is good at making content. Retailers are all moving toward digital distribution and making their own content, but it “remains to be seen how successful they will be,” he said.

“It’s different when you start to build things,” he said. “They are a competitor in the future and we’ll see how they move from being a merchant to making games.”

As for supporting the upcoming Android-based Ouya console, Gibeau said his company has not yet committed to making games for it. He said that a platform needs scale before EA moves on to it, and he said that EA is agnostic overall.

“If that one takes set and grows, we’ll jump on it, but it’s not on my priority list now,” he said.(source:venturebeat)


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