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每日观察:关注《CityVille》推17美元月订阅服务(8.30)

发布时间:2012-08-30 14:08:07 Tags:,,

1)据insidesocialgames报道,加拿大温哥华工作室Eruptive Games日前宣布将与Zynga合作,将于10月份向Facebook和Zynga.com正式推出新游戏《Citizen Grim》。

《Citizen Grim》是一款开放世界动作游戏,玩家在其中要与大批僵尸作战。游戏采用了3D图像,玩法融合了第三人称动作序列,以及城建和探索元素,风格有点类似于暴雪的《暗黑破坏神》。

Citizen Grim(from insidesocialgames)

Citizen Grim(from insidesocialgames)

Eruptive之前推出的动作游戏《Mercenaries of War》曾是2010年十大Facebook游戏之一,但它在2010年12月份处于颠峰状态时也仅有4万678名日活跃用户,目前已跌至2000名日活跃用户的水平。自此该公司便陷入沉寂,潜心开发《Citizen Grim》和即将问世的《Rise of Villains with Syfy》。

2)社交游戏开发商及发行商6waves日前发布最新游戏《Bubble Epic》。该游戏出自6waves旗下的Smartron5工作室,风格类似于Zynga的《Bubble Safari》,King.com的《Bubble Witch Saga》、Wooga的《Bubble Island》、Peak Games的《Lost Bubble》等游戏。

Bubble Epic(from insidesocialgames)

Bubble Epic(from insidesocialgames)

这种泡泡射击题材的游戏在最近数月频频现身Facebook,但仅有一小部分获得成功,不过6waves可以通过其拥有56万DAU的网络交叉推广该游戏以获得用户。

《Bubble Island》于2010年1月问世,在3月份达到270万DAU的峰值,但目前DAU仅剩130万;《Bubble Witch Saga》发布于2011年10月,在今年5月达到650万DAU的峰值,但目前DAU仅为390万。《Bubble Safari》于今年5月入驻Facebook,在6月份就达到740万DAU,但目前已降至470万DAU;《Lost Bubble》也是今年5月上线,6月份达到180万DAU峰值,目前DAU约150万左右。

3)据games.com报道,Zynga游戏《CityVille》最近也加入订阅服务阵营,在本周推出VIP计划,允许用户每月付费17美元成为游戏中的VIP成员。

VIP用户每周将可得到50个City Cash和50个单位的能量,还可以获得一块免费扩展地盘,并且可以加快补充能量的速度,让XP双倍增长,另外还能得到一些仅限VIP用户的折扣(游戏邦注:例如以优惠20%-30%的优惠价各购买City Cash)和特殊道具。

cityville-on-facebook(from games)

cityville-on-facebook(from games)

4)据serkantoto报道,DeNA日前推出新款所谓的“新一代”社交游戏《Souken No Cross Edge》。

这款社交卡牌战斗RPG运行于功能性手机和智能手机上的Mobage平台,其特殊之处在于引进一些真人演员为智能手机版本中的一些角色配音。如下图的Ayana Taketatsu及其游戏中的“角色”(其声音将贯穿游戏始终,引导玩家体验游戏):

Ayana Taketatsu(from serkantoto)

Ayana Taketatsu(from serkantoto)

mobage-cross-edge(from serkantoto)

mobage-cross-edge(from serkantoto)

除此之外,该游戏还推出搜集卡牌、参与任务,与其他玩家组队等功能。

5)据socialtimes报道,Naked Communications旗下社交游戏部门最近与行为科学分析平台Playnomics合作调查用户玩游戏的原因和习惯,并发布信息图表指出:

X360用户为6700万;PS3用户为6500万;Facebook用户为9亿;iOS用户为3亿;Android用户为3亿 ;

游戏玩家可划分为八种类型:1.“科学家”(尝试新事物,运用知识);2.“政治家”(超越他人);3.“社交精英”(与他人互动);4.“习惯主义者”(孜孜不倦寻找趣味反馈);5.“战略家”(统筹全局以运用技能);6.“竞争者”(打败所有人以获得尊重);7.“收藏家”(例如搜集徽章);8.“自娱自乐者”(在安全的环境中独自玩游戏)。

player motivations(from Naked Communications)

player motivations(from Naked Communications)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Zynga teaming up with Eruptive Games for Citizen Grim

Mike Thompson

Vancouver-based Eruptive Games has announced that it’s partnering with Zynga to publish its next game, Citizen Grim, on both Facebook and Zynga.com.

Citizen Grim is an open-world action game where players fight through hordes of “Reapers” (read: zombies). The title is designed to visually mimic pulp 1940s artwork and features 3D graphics. Gameplay is broken up into third-person action sequences where players fend off waves of Reapers, base building and exploration of the surrounding environment. Spending a few minutes with the game provides an experience that is reminiscent of Blizzard’s popular Diablo titles.

When asked why Eruptive decided to go with Zynga, CEO Julian Ing says it’s due to a combination of factors, but the main selling point is the company’s critical mass of users. According to Ing, Eruptive was being pursued by a number of developers but Zynga contacted  him and presented a much better offer than any of them.

Zynga teaming up with Eruptive for Citizen Grim shows that the company is still interested in tapping into the oft-targeted core gamer market. Zynga’s own foray into the field, Empires & Allies, has fallen from its June 2011 high point of 7.7 million DAU to 760,000, but we’ve also been hearing reports from industry sources that the FarmVille publisher is looking to purchase a developer of these types of games.

Eruptive’s name may sound familiar, since we awarded the studio’s 2010 action title Mercenaries of War was one of our Top 10 Facebook Games of 2010. Although we liked the game, it wasn’t able to find a large audience on the social network and peaked in December 2010 with 40,678 daily active users before falling to the current level of 2,000 DAU. Since then, the company’s been relatively quiet, working on both Citizen Grim and the upcoming Rise of Villains with Syfy.

As of right now, Citizen Grim is in a kind of soft launch, where the game is playable on Facebook but Eruptive hasn’t advertised it at all, and Ing tells us the title will probably officially launch under the Zynga banner both on Facebook and Zynga.com sometime in October.(source:insidesocialgames

2)6waves horns in on bubble shooter genre with Bubble Epic

Mike Thompson

Social game developer and publisher 6waves today launched its newest game, Bubble Epic.

Bubble Epic is a bubble shooter by 6waves’s Smartron5 studio, in the same vein as Zynga’s Bubble Safari, King.com’s Bubble Witch Saga, wooga’s Bubble Island and Peak Games’s Lost Bubble. After spending some time with the Bubble Epic, it seems that the game’s style (with a haunted tree stump firing bubbles and spooky-looking world map) mirrors that of Bubble Witch Saga more closely than any other bubble shooter in the Top 25 Facebook games.

The bubble shooter genre is certainly popular right now, thanks in large part to the success of Bubble Island and Bubble Witch Saga over the past year. We’ve seen several games launch in this genre over the past few months, but only a few of them have been able to approach the same level of success. Bubble Epic stands a good chance of securing a sizable audience, though, since 6waves can crosslink the game across its network and likely secure a good chunk of its approximately 560,000 DAU.

Bubble Island has been around since January 2010 and recently peaked in March with 2.7 million daily active users, but it’s now at roughly 1.3 million. When Bubble Witch Saga launched in October 2011, it didn’t take long for that game to start showing strong, steady gains and peaking in May with 6.5 million DAU before falling to 3.9 million DAU.  Meanwhile, Zynga and Peak Games launched their own bubble shooters recently and were able to take advantage of the trend for a while. Bubble Safari hit the social network in May, quickly peaking with 7.4 million DAU in June before starting to lose traffic at an even faster rate; currently the game is down to 4.7 million DAU. Lost Bubble, meanwhile, also debuted in May, peaked in June with 1.8 million DAU and is now hovering around 1.5 million.(source:insidesocialgames

3)CityVille: Become a VIP Member for $17 a month

by Brandy Shaul

More and more Facebook game developers are attempting the subscription route as opposed to relying on individual purchases from gamers, with CityVille being the next game to join that list. A new VIP Membership program has launched this week, allowing you to become a VIP and earn rewards each week for the price of $17 a month.

For that price, you’ll receive a guaranteed 50 City Cash and 50 energy each and every week. On top of that, you’ll receive a free land expansion for your city (but only if you sign up for the membership sooner, rather than later). Finally, VIPs will gain access to faster energy recharge, and double XP on actions, along with coupons and specific items in the store that are exclusive to VIPs.

If you’d like to see more about this feature before investing in the monthly subscription cost, you can head into the game’s store and click on the new “VIP” ticket to see everything that’s available. Some of the exclusive items are a VIP Mansion and VIP Garden (among many others), while some of the coupons apparently allow you to purchase City Cash for 20% or 30% off the original purchase price.(source:games

4)DeNA Rolls Out Another “Next-Gen” Social Game: Souken No Cross Edge [Social Games]

by Dr. Serkan Toto

Social RPG “Guilty Dragon”, social shooting game “Macross SP Deculture” and social RPG “Valkyries In The Twilight”: the list of what DeNA calls next-generation games for Mobage is getting longer.

Yesterday the company released yet another title that’s being marketed as a next-generation social game, Souken No Cross Edge (a souken is a special kind of sword).

Souken is yet another social card battle RPG and available for Mobage on feature phones and smartphones. What’s special here is that the smartphone version features voice actors for some characters appearing in the game.

The first such actress is pictured below, and DeNA is promising more voice actors in future updates.

Here are actress Ayana Taketatsu and “her” character (her voice is supposed to “guide” the player through the game):

In addition, DeNA has secured the talents of a number of high-profile designers who created the cards.

Apart from that, the game offers the standard features of a social card battle game: collecting cards, quests, battles, fusion, creating teams with other players, etc.(source:serkantoto

5)What Kind of Social Gamer Are You?

Devon Glenn

Do you play games for the thrill of crushing your opponent? Does earning a badge make you feel validated? In this infographic, there are 8 types of social gamers. Which one are you?

The back story: Naked Play, the social gaming division of brand agency Naked Communications, recently partnered with behavioral science and analytics platform Playnomics to determine how and why people play games in order to build better consumer loyalty programs for brands.

By combining behavioral science with in-game data, the companies were able to match players’ behaviors with their motivations for playing and their personality types.  Naked Play and Playnomics break it all down in the infographic below. (Click the image to see a larger version).(source:socialtimes


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