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fobes消息:日本DeNA收益将达10亿美元有望比肩facebook

发布时间:2010-09-27 09:59:54 Tags:,,

社交游戏公司Zynga名闻遐迩,但是日本的移动与社交游戏开发商DeNA同样庞大,最近它正在进军美国市场。今年,DeNA的营收有望达到10亿美元级别,与社交老大Facebook相当。

dena global

dena global

上周五,DeNA宣布投资于一家名叫Astro Ape的公司,该公司为iPhone开发了一款流行游戏《办公室英雄》(Office Heroes),至于交易的金额则未透露。

在过去12个月里,DeNA已经在美国收购了四家社交游戏公司(包括Astro Ape在内)。上周,它收购了GameView Studios,该公司开发了社交游戏《Tap Ranch》。去年它收购了IceBreaker,还有Aurora Feint。

DeNA首席执行官Tomoko Namba表示,希望能成为世界上最大的社交游戏公司,成为美国家喻户晓的企业。他说:“成为美国游戏市场的知名品牌,我们的收购与投资全是为了兑现这个承诺。在美国持续投资,快速成长,这是我们的扩张方式。”

换句话说,DeNA在美国的收购战还没有结束。

DeNA最近的收购选择十分有趣。Astro Ape拥有流行的游戏,但是它是一家相对小的公司。DeNA说收购只是策略需要。

在日本,DeNA不断入侵用户家庭。4月,它与雅虎达成合作,推出一个PC式的社交游戏平台雅虎Mobage。6月,它成立了一个2750万美元的基金,专门用于投资美国日本的社交游戏企业。

You’ve heard of Farmville-maker Zynga, but Japanese mobile and social game developer DeNA  is even bigger — and it’s on an aggressive buying spree in the United States. The company has a billion-dollar revenue run-rate for this year, around what Facebook is thought to be making. On Friday, the company announced its latest investment in a company called Astro Ape, maker of the popular iPhone game Office Heroes. The company did not disclose terms of the deal.

In the past 12 months alone, DeNA has acquired or invested in four U.S. companies (including Astro Ape) in social and mobile gaming. Last week, it bought GameView Studios, developer of top-ranked iPhone social games like Tap Ranch and Tap Fish: Exotic. Another acquisition in the past year was of game studio IceBreaker. Last October, the company made a multimillion-dollar investment in mobile games developer Aurora Feint.

DeNA wants to become the largest mobile social games company in the world and a household name in the U.S., says its chief executive Tomoko Namba.

“Our acquisition and investment strategy reflects an overall commitment to becoming a household brand in the U.S. games market,” Namba says. “It is our expectation to continue to invest and grow aggressively in the U.S. market.”

In other words, DeNA is not done investing and purchasing U.S. mobile and social game companies.

The latest acquisition is an interesting choice. Astro Ape has one hit iPhone game to date, called Office Heroes launched in July. But otherwise, the Edison, NJ-based startup is a fairly small player in the market. DeNA says the company is part of its strategy to become a well-known game developer in the U.S., so it must see something in the company beyond a one-hit wonder.

DeNA has also made some big moves in its home turf in Japan in the past year. In April, the company formed an alliance with Yahoo Japan to launch a PC-based social game platform called Yahoo Mobage. And in June, it launched a $27.5 million fund to make investments in social games in U.S and Japan.(source:fobes/sohu)


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