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非洲市场为何值得社交游戏公司投以关注?

发布时间:2012-08-14 11:22:43 Tags:,,

作者:Lloyd Melnick

我原本不打算聊此话题,但最近《经济学家》的一篇文章《The gateway to Africa》让我不禁开始思考社交游戏公司在非洲地区所享有的机会。自80年代以来,这就不是我所关注的地区,我对于这里的创收机会没有亲身经历。话虽如此,我打算深入探索这一地区,我觉得它存在发展空间。

africa(from adilo.net)

africa(from adilo.net)

下面是我之所以关注非洲市场的几点原因,也是几点值得你考虑的因素。

* 非洲是全球第二大高速发展的经济体。

* 该地区的人口超过10亿(游戏邦注:约是美国人口的2倍,规模和印度或中国相当)。

* GDP总量超越印度或俄罗斯(约2万亿)。

* 核心非洲市场的主要语言是英语。这些国家包括尼日利亚、肯尼亚、南非和加纳。相反,BRIC(金砖四国)市场的主要语言是葡萄牙语、俄语和汉语,只有印度将英语作为主要商业语言。

* 随着社交游戏行业逐步由依靠网页平台发展至依托移动平台,越来越多非洲用户将成为潜在游戏玩家。就如我在全球移动大会的说明上所提到的,有许多高管们都来自非洲地区。

* 尼日利亚有1.58亿人口,在过去8年来,该国人口的年平均增长率是7%。

* 通用电气(GE)刚将其非洲总部设在肯尼亚。

* 埃及的人均GDP在非洲地区位居第二,有可能成为非洲和中东地区最吸引投资者眼球的国家。

* 南非的人均GDP高过中国或印度。

我依然不确定非洲市场目前是否值得我们进行投资,但这无疑是值得考虑的市场。这有望成为竞争不那么激烈的新创收机会。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Social game opportunities in Africa

by Lloyd Melnick

This is a topic I did not expect to be writing about but a recent article in the Economist (Economist article The gateway to Africa) got me thinking about opportunities for social game companies in Africa. To be perfectly open, this is not a region I have focused on professionally since the late 1980s and I have no first-hand experience with monetization opportunities there. That said, I am going to be exploring the region further and think it may hold potential.

Here are the reasons I am giving Africa a look and ones you may want to consider

* Africa is the second fastest growing economy in the world

* The population is over one billion (more than twice the US and about the size of India or China)

* Collective GDP is greater than India or Russia (about $2 trillion)

* The primary language in key African markets is English. These countries include Nigeria, Kenya, South Africa, and Ghana. Conversely, the primary languages in the BRIC markets (considered the key emerging markets) are Portuguese, Russian, Chinese while only India uses English as its main language for business

* As the social game industry evolves from relying on web platforms to mobile platforms, more Africans become potential game players. As I mentioned in my notes from the Mobile World Congress, it was amazing how many executives came from Africa

* Nigeria, which has a population of 158 million people, has been growing by almost 7 percent annually over the last eight years

* General Electric (GE) has just put its African HQ in Kenya

* Egypt, the country with the second largest per-capita GDP in Africa, recently held free elections and could become a magnet for investment in both Africa and the Middle East

* South Africa’s GDP per head is greater than China’s or India’s

I am still not sure if Africa is worth diverting significant resources to immediately, but it is definitely worth a closer look. It could be a great new revenue opportunity with much less competition than other social game markets.(Source:lloydmelnick


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