社交游戏开发兼社交媒介广告服务公司RockYou最近宣布将与其他Facebook游戏开发公司合作，将其社交营销程序“Deal of the Day”应用于Facebook游戏中。

今年三月开始，位于加利福尼亚红杉城RockYou公司就开始将这款营销程序Deal of the Day融入旗下游戏Zoo World。通过Deal，玩家可以在游戏中进入支付界面，如果玩家愿意使用信用卡为虚拟道具付款，他们可以选择Deal。此外，如果玩家愿意接受某些特殊服务（如观看上图中的潘婷广告等），玩家将可以获得虚拟货币奖励。

RockYou公司的广告部副董事Sandy Diep在某次访问中提到Deal十分受广大用户的喜爱。在网络社交游戏中，只有少部分玩家愿意用信用卡支付游戏道具，而据Sandy Diep所说，游戏中有10%的游戏用户愿意使用Deal of the Day服务，另外50%到70%的玩家也表示能够接受Deal，这是一个很高的应用率。

Deal of the Day

针对Deals的功能，Rockyou表示如果用户观看15-30秒视频，Deals就有好礼相送。此外，该项服务还会邀请玩家参与各种市场调查，或者进行各种小游戏。现在已有上百万用户开始使用Deal of the Day。总的估计，通过Deal of the Day，游戏开发公司可以提高3到4倍的游戏收益。更重要的是，像可口可乐、惠普科技等许多世界1000强品牌也加入了Deal行列，为这些高端品牌进入社交游戏领域创造了机会。

现在，成立于2005年的RockYou公司每月拥有2亿8000万登录用户，其每月的广告曝光次数高达150亿。RockYou的主要赞助公司包括Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures和Softbank等。

RockYou, the maker of social games and ad services for social media, said today it is working with other game developers to integrate its successful social marketing program within their Facebook games.

The Redwood City, Calif.-based company has been integrating the Deal of the Day into its own games such as Zoo World since March. In the deal, users encounter a screen in the midst of a game where they have to decide whether to spend money or not. If they don’t want to buy virtual currency with a credit card to pay for a virtual item, they have another option — the deal. If they choose to accept the special offer (like the one pictured above from Pantene, the shampoo brand). If they take it, the user can proceed to the transaction, getting their virtual currency in exchange for a promise to do something, such as watching an ad.

Sandy Diep, vice president of advertising, said in an interview that the deals are particularly effective. Only a few percent of users will pay for a game item with a credit card. But some Diep said 10 percent of users click on Deal of the Day offers. And about 50 percent to 70 percent of those users accept it, a particularly high take rate.

RockYou says deals that offer to give users something if they watch a 15- to 30-second video work particularly well. The offers also ask users to engage in surveys or polls, or they ask them to play mini games. RockYou says it reaches millions of users already with the Deal of the Day. Overall, RockYou says developers can increase their ability to make money from users by three times to four times. On top of that, a number of big Fortune 1000 brands, like Coca-Cola and Hewlett-Packard, are participating in the deals, bringing high-end brands into social gaming.

RockYou, founded in 2005, reaches more than 280 million unique users a month and produces 15 billion monthly ad impressions. Backers include Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank.（Source：GamesBeat）