以GameDuell旗下游戏《Fluffy Birds》系列游戏为例，在过去12个月中其跨平台用户月增长率达到125%（游戏邦注：用户可通过Facebook、iOS、Android设备及GameDuell官方网站体验该游戏）。在《Fluffy Birds》安装量中，社交网络用户占比44%，GameDuell.com占比48%，移动设备占比8%。
2）据Neowin报道，Mozilla最近宣布将于2013年向市场推出基于Linux和Gecko的手机操作系统Fire Fox OS。
5）东京游戏开发商CyberX最近与Take-Two合作面向GREE平台推出社交篮球卡牌游戏《NBA 2K All Stars》。该游戏融入了30个NBA球队的500个球员的角色，其中的主打球员则是已经退役的迈克·乔丹，他是玩家创建首个球队时的默认“主力”，也是游戏中最为强大的球员。
有报道称Nexus 7从屏幕、运行表现及用户界面等各方面来看都胜过Kindle Fire，该设备由华硕制造，但属于谷歌贴牌产品，华硕名称并未出现在该设备的任何产品页面。
观察者表示传闻称将于今年发布的iPad mini售价也是249美元，届时该设备有可能与Nexus 7展开正面交锋。
《Words with Friends》、《FarmVille》和《Scramble with Friends》这三款游戏是Zynga“邪恶帝国”的典型代表；Zynga日活跃用户达到5400万，玩家每天在Zynga游戏中累计投入时间超过200万分钟，每天在游戏和虚拟商品中投入金钱达300万美元，这些钱足以购买185部Toyota Corollas汽车；Zynga在2012年第一季度收益上升32%，在Facebook总收益中占比15%。
1）GameDuell: Cross-platform players monetize 25% more than those on a single platform
Developer GameDuell believes developers looking to break into the mobile and social game market are more likely to find success if they make their games cross-platform releases. Armed with 12 months of data, GameDuell says cross-platform players not only monetize better than single-platform players, but they have a significantly higher retention rate.
Using its popular Fluffy Birds series as a case study, the developer reports the past 12 months have seen a 125 percent growth of monthly cross-platform players. Users can play variations of Fluffy Birds on Facebook, iOS and Android devices and on GameDuell’s official site. Social networks accounted for 44 percent of Fluffy Birds installs, 48 percent came from GameDuell.com and 8 percent came from mobile devices.
Aside from providing developers multiple audiences to tap into, GameDuell also says that making a title cross-platform can have serious financial benefits. By launching Fluffy Birds across social networks, mobile devices and the company’s own website, it was revealed that cross-platform players monetize 25 percent more and tend to stay with a game 35 percent longer than single-platform players.
When asked how user spending on iOS compares to that of Google Play, Kalkowski tells us monetization is in keeping with the platform averages, with iOS users spending four times as much on in-app purchases than on Android. When asked why this is the case, he says, “I think [the higher spending] comes from the frictionless pay system. But Amazon is also good in terms of monetization. We’re seeing Android become better and better for most companies. We like the Amazon store and the tablets there; it fits very well with our audience. The platform has a broader reach, but iOS is more of a gaming platform while Android is used more for other types of apps.”
Kalkowski also says tablets are especially useful mobile devices to build games for. Aside from the GameDuell’s data revealing that roughly 70 percent of apps installed on tablets are games, he tells us adults are more likely to play games on tablets than children or teenagers.
Creating games solely for social networks is a much more risky venture than it used to be because of how crowded the market’s become. In the case of Facebook, Kalkowski says only large companies with larger user bases can really thrive. However, developers like Zynga can migrate their users from one platform to another because there’s such a large pool to draw from.
Developers targeting Google+ are in for an even more more difficult challenge because, “Google+ isn’t a games platform and won’t ever become a games platform.”
Kalkowski admits, though, that if a developer wants to pursue a single platform for its games, success is still possible. “I know there are some companies that are only one platform and are profitable and doing well. But it’s become much more difficult.”（source:insidesocialgames）
2）Mozilla going mobile — Neowin reports Mozilla is throwing its hat into the mobile market with a new mobile operating system based on Linux and Gecko. The Firefox OS is scheduled to hit the market in 2013.（source:insidemobileapps）
3）DeNA lands Transformers license — DeNA has signed an exclusive three-year licencing deal with Hasbro that will allow the company to produce mobile games based on the popular franchise.
The games will be a part of DeNA’s Mobage network and will be available on iOS and Android everywhere except Japan.（source:insidemobileapps）
4）Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing
Anthony Ha Friday
Velti has just released its mobile ad industry report for June. As usual, the mobile marketing company has chosen to highlight disparate factoids that it culled from the data — for example, it says that Israel is the leader in app engagement, with adults using apps for an average of 80 minutes per day. Sweden and Singapore are next on the list, while the United States is way behind, with only 38 minutes spent in apps on average.
The report also looks at trends in eCPMs, i.e., the amount paid by advertisers for every thousand impressions. There’s a lot of talk about how those numbers are lower on mobile, but at least Velti says that for the most part, eCPMs increased from May to June. In sports, average eCPMs increased 23 percent (to 76 cents), and in games they increased 20 percent (to 90 cents).
However, the most lucrative categories are still weather ($1) and education (91 cents).
On the device front, iOS has claimed an increasing percentage of Velti’s ad impressions for the past few months, and the gap widened in June, with iOS accounting for 62 percent of ad impressions compared to Android’s 38 percent. (The breakdown was 59-41 last month.) And Velti says that Samsung’s Galaxy devices are seeing “slow growth”, at least in terms of ad impressions — collectively they account for less than 5 percent of impressions, compared to 31 percent for iPhones and 9 percent for iPads.
The data is based on data from Velti’s Mobclix Exchange, which supposedly serves ads to more than 33,500 apps.（source:techcrunch）
5）Take-Two’s NBA 2K All Stars Hits GREE [Social Games]
by Dr. Serkan Toto
Tokyo-based social game maker CyberX has teamed up with Take-Two to create NBA 2K All Stars, a social basketball card game using real players, for GREE.
The license makes it possible to feature a total of 500 real basketball players from all 30 NBA teams.
CyberX and Take-Two decided to put Michael Jordan, who is retired but used in the game as an “OB”, front and center in the game: he is in the title screen, the default “leader” of the first team users create, and of course the strongest player of all.
In NBA 2K All Stars, users can explore various cities in the US to scout new players for their team, level up cards by training players, combine different cards to create a strong team, or (of course) start matches with other GREE users.
Basketball isn’t popular at all in Japan, making it highly unlikely that NBA 2K All Stars will be a major success – even though there is a probability this will be a success in its small niche.
Last month, Take-Two announced Civilization and Pirates! for the GREE platform.
The game is now available on GREE for feature phones and smartphones.（source:serkantoto）
6）The 16GB Nexus 7 Is Sold Out On The Google Play Store
Hope you got your 16GB Nexus 7 already. Google is no longer taking orders for the $249 model. It’s sold out. The product page on Google Play now sports a “coming soon” message and an input field for buyers to leave their email to be notified when the 16GB model is available again. The $199 8GB is still available with a shipping estimate of 3-5 days.
Citing sources close to Google, the Guardian reports that “the search giant seriously underestimated the demand for the 16GB version of its 7in Nexus 7 tablet.” Orders placed through last week will be fulfilled, but due to insufficient stock, Google is no longer taking orders for the model. There’s no word when the model be available again.
By all accounts the Nexus 7 is an impressive tablet with an even more impressive price. It outshines the Kindle Fire in nearly every regard with a better screen, improved performance, and a better user interface. Google has a winner with the Nexus 7, which is confirmed by the short supply.
The Nexus 7 is Google’s first entry into the tablet race. While the tablet is built by Asus, it carries Google branding. In fact, as far as I can see, the Asus name is nowhere to be found on either the Nexus 7′s product page or minisite.
A so-called iPad mini is rumored to hit the market later this year. With a rumored price of $249, the smaller iPad would likely steal some of the Nexus 7′s hype. Amazon is also rumored to release a revamped 7-inch Kindle Fire alongside a larger model that will directly take on the iPad. But as it sits right now, the Nexus 7 is the hottest small tablet available — but good luck getting one.（source:techcrunch）
7）Revised report suggests Twitter mobile ads are actually more engaging than Facebook ads
Jennifer Van Grove
Proving that it’s always good to dot those i’s and cross those t’s, social media firm TBG Digital has amended a report that originally concluded that Facebook’s mobile ad click-through rate (CTR) is four times that of the mobile CTR on comparable Twitter mobile ads. Turns out the opposite could be true.
Twitter, TBG said Friday in a statement, actually sees an engagement rate between 1 and 3 percent for Promoted Tweets on the desktop. On mobile, click-through rates are even higher. Twitter confirmed to VentureBeat that those numbers are accurate but would not provide specifics on the mobile CTR for Promoted Tweets.
Now, compare the revised percentages to the 1.14 precent click-through rate for Facebook’s mobile ad units, which, we should note, is already significantly higher than the 0.083 percent CTR Facebook gets on desktop ads. What we have here then is a completely different story: Twitter’s mobile CTR may in fact be one to three times higher than Facebook’s mobile CTR.
Why the flip flop? Apparently, TBG Digital wasn’t looking at comparable ad units. The company’s original report looked at Twitter Promoted Accounts — an advertising product that Twitter offers to brands looking to specifically promote their Twitter accounts –and found the mobile CTR to be just 0.266 percent. The problem is that Promoted Account mobile ad units aren’t comparable to Facebook mobile ad units.
“We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like,” TBG said in a statement. “Twitter engagement rate measured click-through rate on Promoted Accounts, whereas the Facebook CTR was for newsfeed ads. A more comparable product for Twitter would have been Promoted Tweets, which typically see 1-3% engagement rates on desktop and even higher on mobile.”
In June, Twitter CEO Dick Costolo said that Twitter’s ad platform is perfectly suited for mobile and that the company often generates more revenue from mobile usage than desktop usage.（source:venturebeat）
8）INFOGRAPHIC: Which OS reigns in the UK?
by Mike Shaw
UK is biggest market in Europe for in-app mobile advertising.
An infographic from Velti outlines the uptake of in-app advertising in the UK as compared to other core European markets.
The figures are from June 2012 and are aggregated from more than 40 ad networks, including Jumptap, Smaato and inMobi.
The results also show that iOS accounts for 62 per cent of ad impressions in the UK, but while the country leads the European market for total impressions, total UK clickthrough rates fall below both France and Germany.（source:mobile-ent）
9）Will the ‘Zynga is evil’ argument ever lose its luster?
by Libe Goad
For anyone in the trenches in the games world, there’s one phrase that you’re likely to hear repeated: “Zynga is evil.” Whether its an argument about how the FarmVille maker creates purposely addictive games, bilks its players for money or blatantly copies other games, there’s always someone ready to brand Zynga as the new ‘Evil Empire.” You’re off the hook, Microsoft.
The latest naysayer is a site called MBA Online, which rolled out this infographic tracking Zynga’s evilness. While I can’t say that Zynga is one of the most benevolent companies, this doesn’t make much of an impact. Instead of shelling out derivative arguments, how about contributing something new to this (seemingly) endless conversation?
In fact, I thought twice about covering this infographic, but just couldn’t resist Mark Pincus rendered as a cartoon vampire. I can just see him lounging in his office with a bottle of True Blood, muttering about how he vants to suck your blooood.（source:games）