本周五，DeNA对外宣布最近向iPhone游戏Office Hero的开发公司Astro Ape进行投资，此外并没有提及该投资的具体条款。
仅在过去的12个月中，包括Astro Ape在内，DeNA总计对美国手机及社交游戏领域四家公司进行了收购或投资。继去年收购游戏工作室IceBreaker之后，上周该公司收购了iPhone社交游戏Tap Ranch和Tap Fish: Exotic的开发公司GameView Studios。此外在去年十月，DeNA还向手机游戏开发公司Aurora Feint投资上百万美元。
这次对Astro Ape的收购就是一次颇令人玩味的决定。Astro Ape公司在今年7月发售了一款备受欢迎的iPhone游戏Office Hero。然而，位于新泽西州的新兴公司Edison还只是社交游戏领域的一家小公司。DeNA却将也其纳入了DeNA的美国知名游戏开发公司的发展策略之中。
You’ve heard of Farmville-maker Zynga, but Japanese mobile and social game developer DeNA is even bigger — and it’s on an aggressive buying spree in the United States. The company has a billion-dollar revenue run-rate for this year, around what Facebook is thought to be making. On Friday, the company announced its latest investment in a company called Astro Ape, maker of the popular iPhone game Office Hero. The company did not disclose terms of the deal.
In the past 12 months alone, DeNA has acquired or invested in four U.S. companies (including Astro Ape) in social and mobile gaming. Last week, it bought GameView Studios, developer of top-ranked iPhone social games like Tap Ranch and Tap Fish: Exotic. Another acquisition in the past year was of game studio IceBreaker. Last October, the company made a multimillion-dollar investment in mobile games developer Aurora Feint.
DeNA wants to become the largest mobile social games company in the world and a household name in the U.S., says its chief executive Tomoko Namba.
“Our acquisition and investment strategy reflects an overall commitment to becoming a household brand in the U.S. games market,” Namba says. “It is our expectation to continue to invest and grow aggressively in the U.S. market.”
In other words, DeNA is not done investing and purchasing U.S. mobile and social game companies.
The latest acquisition is an interesting choice. Astro Ape has one hit iPhone game to date, called Office Hero launched in July. But otherwise, the Edison, NJ-based startup is a fairly small player in the market. DeNA says the company is part of its strategy to become a well-known game developer in the U.S., so it must see something in the company beyond a one-hit wonder.
DeNA has also made some big moves in its home turf in Japan in the past year. In April, the company formed an alliance with Yahoo Japan to launch a PC-based social game platform called Yahoo Mobage. And in June, it launched a $27.5 million fund to make investments in social games in U.S and Japan.（Source：Forbes）