2）Interactive Advertising Bureau (IAB)最新调查报告显示，平板电脑用户与广告互动频率较高，47%受访者自称每周每次至少与平板电脑上的广告互动一次，而智能手机用户与广告互动的比例仅为25%。
4）据socialgamesobserver报道，移动奖励平台Kiip日前宣布在B轮融资中筹得1100万美元，该轮融资由Relay Ventures主导，其他主要支持者包括Hummer Winblad和True Ventures。该公司将利用这笔资金扩大Kiip奖励网络，并推出一个面向用户的新产品，加强公司与获得Kiip奖励的用户之间的互动。
5）据gamasutra报道，《帝国时代》开发商Ensemble Studios前首席执行官及联合创始人Tony Goodman最近在达拉斯成立新工作室PeopleFun，面向移动设备及其他新兴平台开发游戏。
PeopleFun团队由Ensemble元老组成，其中包括Ensemble前主程序员angelo Laudon、联合创始人John Boog-Scott等，他们已在2011年底投入开发PeopleFun首款游戏。
6）据《华尔街日报》报道，近日有传闻称iPhone 5将采用内嵌式触控技术（in-cell touch）的屏幕。使用该技术可减少设备的厚度以确保iPhone 5维持轻薄特点，同时还能提升屏幕画面质量。
1）San Francisco-Based Startup Chartboost Is Helping Chinese Mobile Game Developers Monetize the International Mobile Games Market
Game developers around the world are discovering the value of Chartboost to monetize their games in the international markets, particularly in the fast-growing Asian developer markets such as China. These Chinese “unsung heroes”, often preferring to remain anonymous about their app successes overseas (due to domestic piracy concerns), together are earning six figures in US Dollars per month on the Chartboost platform. Dozens of Chinese game developers are now monetizing their iOS and Android apps by making deals with and promoting apps from Chartboost’s growing network of more than 1,500 games.
Driven by an immature and fragmented mobile market in Mainland China, game developers are using Chartboost to address and capture a large and monetizable international market. According to a recent report by Beijing-based English tech blog Technode, the Chinese market only accounted for an average of 1.53% of the Top 10 developers’ total revenue. Beijing-based App Annie, a Apple Store Analytics and Market Intelligence firm, has found that the these top 10 Chinese players are mostly game developers.
Even small, independent iOS and Android developers have grown to be significant by publishing interstitials through Chartboost’s Direct Deals and game-only cross-promotion network. One typical Chinese developer, who is based in Northern China and prefers not to be named, is making up to $3,500 per day on the Chartboost network. Their company, a self-funded team of about 20 employees, was founded just last year by two game company veterans.
They discovered Chartboost through Chinese online technology forums and began integrating their apps into the platform in January 2012. By March, they were seeing unbelievable performance: click-through rates of 22% and an average eCPM over $10.50. After testing several other monetization options and settling on Chartboost, they made $77,450 in June.
Recently, they have made a direct deal to earn $3 CPI from an advertising partner using Chartboost’s Direct Deal technology, and hope to continue increasing their eCPMs by taking advantage of deals with other Chartboost games.（source:dropbox）
2）Half of tablet users say they engage with ads more than once a week
by Mike Shaw
Time, place and device all influence mobile ad interaction.
A research report from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence has revealed how receptiveness to advertising and media consumption varies according to device, time and location.
According to the report, there is strong ad interaction from tablet users, with nearly half (47 per cent) saying they engage with ads more than one a week, while 25 per cent of smartphone users say they interact with ads at the same rate.
If those figures are surprising, then prepare to be stunned: once these mobile device users engage with an ad, they are extremely likely to take action (80 per cent for smartphone users and 89 per cent for tablet users).
Time of day also has a direct impact on how mobile devices are used. For smartphone users, the three most impactful media moments of the day are:
Early morning. When they first wake up, nearly 20 percent access social media.
Midday. Almost a third (28 per cent) cite “free time” windows during this time period that allow them to access media.
Primetime evening. Both general media and social media consumption spike during primetime TV viewing hours.
The results for tablet users are less concrete, but early morning stands out as a key social media time, with 28 per cent engaging social media on their tablets when they first wake up.
In regard to location, 30 per cent of smartphone users and 32% per cent of tablet users said that they were more likely to respond to ads that related to their current location. The study makes pains to highlight, however, that “current location” often refers to home rather than somewhere on the go.
Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, IAB, said: “Both tablet and smartphone users show an impressive interest in mobile advertising.
“The key for marketers is looking at how consumers use these devices in different ways, and tailoring brand messages and strategies accordingly.”（source:mobile-ent）
3）Mobile gaming is the future, says Zynga COO
by Mike Shaw
John Schappert reveals why he left EA for the social gaming publisher.
Casual, social and mobile is making everyone a gamer, says Zynga COO.
Former EA COO John Schappert left the publisher and the console business behind for Zynga as he saw casual and mobile gaming as the future of the industry, the development veteran told Mobile Entertainment’s sister publication Develop, in a recent interview.
Schappert shocked many with his decision to leave his position at EA to join the controversial social games giant in 2011, but said the casual space was where he felt games were going.
While he said many consumers still play console games, the mobile and browser space had the potential to attract billions of users.
“It’s where I saw gaming going,” said Schappert.
“When I was at Electronic Arts I worked very closely with the group that had casual, mobile and social, and you just saw the explosive growth that was happening in that. It’s going from a couple of hundred million gamers to everyone being a gamer, billions of people.
“I’ve been in the industry my entire career. I love games, but I look at my own habits: I have fewer and fewer times where I could dedicate 40 hours to a longer play time experience.
“But I find myself dedicating ten, 15 minutes here and there to these short-burst experiences.”
Schappert added that even traditional parts of the industry could not afford to ignore social gaming, and had to look beyond consoles when creating big budget triple-A titles.
“People have to change. You have to think about things differently,” he said.
“You can’t think about $60 games and an installed base of a console. You’ve got to think ‘where are all the gamers today?’ They’re on that iPhone, they’re on Android devices, they’re on tablets, Macintosh, they’re on that PC, they are everywhere.”（source:mobile-ent）
4）Kiip Raises $11M for Expansion and Mobile Rewards Wallet
By Gary Merrett
Kiip today announced that it has successfully raised an $11 million Series B funding round led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True Ventures, and others. The investment will be used to help the company expand the Kiip rewards network beyond gaming and launch new consumer-facing products to engage millions of consumers that receive Kiip rewards every month. Kiip is the world’s first mobile rewards network that delivers tangible rewards for virtual achievements. The company’s category-creating rewards platform enables brands to reach consumers in the moments when they are most engaged and receptive, while driving revenues and greater user allegiance for Kiip-enabled games and apps.（source:socialgamesobserver）
5）Former Ensemble head Tony Goodman opens mobile studio
by Eric Caoili
Tony Goodman, former CEO and co-founder of Age of Empires maker Ensemble Studios, has opened a new Dallas-based developer dedicated to making games for mobile devices and other emerging platforms.
The new company, PeopleFun, is made up of other veterans from Ensemble, such as the defunct studio’s former lead programmer Angelo Laudon and co-founder John Boog-Scott. They’ve worked on PeopleFun’s first title, which is about to hit beta, since late 2011.
Goodman describes PeopleFun’s first project is as a departure, in terms of scope and genre, from the kind of games he made at Ensemble and Orcs Must Die developer Robot entertainment (another company he founded in Texas three years ago). Ensemble was best known for making real-time strategy titles like Age of Empires and Halo Wars.（source:gamasutra）
6）iPhone 5 will use in-cell tech for thinner screen
by Mike Shaw
And if it’s thinner, it could also be larger.
The Wall Street Journal has added to the iPhone 5 rumour mill by reporting that Apple is expected to use in-cell touch display technology for the new device.
Using in-cell will reduce the thickness of the device while ensuring it remains lightweight – perhaps paving the way for an increased screen size.
The technology integrates touch sensors into the LCD, making it unnecessary to have a separate touch-screen layer. The absence of the layer, usually about half a millimetre thick, not only makes the whole screen thinner, but the quality of displayed images would improve.
For Apple, the new technology would also simplify the supply chain and help cut costs as it would no longer have to buy touch panels and LCD panels from separate suppliers.（source:mobile-ent）