1）据insidemobileapps报道，TinyCo最近透露其免费增值游戏《Tiny Village》Android版本的ARPPU（每付费用户收益）比iOS版本多25%-40%。虽然该游戏两个版本用户最初ARPPU值相同，但从长远的游戏生命周期来看，Google Play和亚马逊Appstore用户在游戏中的投入会更多。
3）据insidemobileapps报道，EA在上周Google I/O大会上展示HTML5游戏《Strike Fortress》技术样本，指出HTML5已能够提供快速运行的游戏体验。该游戏支持Android与PC用户进行互动，采用Pterosaur图像引擎，其展示的全3D图像并没有明显的HTML5硬伤。
1）TinyCo: Android retention and average revenue per paying user can be 25 to 40 percent higher than on iOS
TinyCo’s free-to-play game Tiny Village can generate 25 to 40 percent higher average revenue per paying user (ARPPU) on Android than it does on iOS. While the game’s iOS and Android users produce equal ARPPU at first, TinyCo reports the further along in the game’s lifecycle a player gets, the more users in Google Play and the Amazon Appstore spend.
TinyCo also attributes its financial success partially to its retention rates on the platform — TinyCo’s Android users show seven percent higher day-seven retention rates than iOS users do. During last week’s Google I/O conference in San Francisco, Google highlighted TinyCo’s retention strategy in a session called Monetizing Android Apps, explaining how the company targets players with special offers and incentives at the times they are most statistically likely to drop off. As TinyCo points out in its blog post, higher retention creates higher lifetime value users, since customers are more likely to pay for in-game products the longer they use an app.
In April, TinyCo reported that treating the Android platform as a “first-class citizen” had allowed the company to see much higher ARPU and ARPPU than other Android developers. At the time the company credited its cross-platform Griffin game engine with cutting down on development costs and helping it address Android device fragmentation.
Given the developer’s success on the Android platform, it’s no surprise that Google highlighted TinyCo’s practices in two of their I/O sessions and encouraged other developers to follow TinyCo’s lead.（source:insidemobileapps）
2）Apple’s bot farm ban blacklisting scores of legitimate businesses, say developers
by Keith Andrew
Apple’s attempt to crackdown on App Store manipulation techniques that violate its terms and conditions may have resulted in scores of law abiding outfits being blacklisted from the marketplace.
That’s according to a report on VentureBeat, which cites a number of anonymous developers who claim they have been unwillingly caught up in Apple’s attempts to block businesses utilising bot farms.
The technique, which hit the headlines back in February, involves scores of bots downloading a specific app several times until it reaches the higher echelons of the App Store’s rankings.
Though the downloads themselves are entirely artificial, the visibility afforded by the high chart placing can, in theory, lead to a rise in legitimate downloads.
In China, a similar technique involves whole ‘water armies’ of people downloading apps for similar gain – a practice that’s harder to spot, given humans rather than bots are the weapons of choice.
All such techniques were quickly outlawed by Apple, but the difficulty of splitting farmed downloads from genuine ones has resulted in innocent developers being banned from the App Store for life, with no reason given for their dismissal and no right of reply afforded.
“We had an app rejected and we didn’t know why,” said an anonymous ‘seasoned’ developer.
“It would be much better if we had clear communication from Apple about what the guidelines really are. It seems like everyone is worried about this, but the information isn’t evenly circulated. People think that Apple plays favourites.”
What angers said developers, it’s claimed, it that small, independent outfits aren’t being treated in the same manner as the App Store’s big hitters.
Indeed, one source “familiar with the cheaters” suggests some of the supposed “big guys” regularly manipulate the App Store using techniques that contravene Apple’s guidelines, but these businesses are rarely called out for engaging in such practices.
For those that are caught, however, Apple’s response is said to be swift, with the company holding little sympathy for developers who have unknowingly employed marketing agencies built around bot farms.
“A friend of mine had a pretty successful mobile app development company with hundreds of titles in the App Store,” added Nexon America president Daniel Kim.
“He just got cut off one day because he used the wrong marketing company. Without his knowledge, this company had used bots to bring some of their titles up on the rankings.
“They were completely cut off. They were running like 24 million [downloads] a year, and there is no appeal process. It’s pretty absolute.”
Turning to the dark side
Even formally ‘clean’ developers are being forced into utilising bot farms to keep up with the competition, it’s suggested.
Such is the competitive nature of the App Store, that manipulating the platform is now less a technique used to get ahead, and more one that simply helps maintain the status quo.
Nevertheless, while Apple’s methods are drawing criticism and risk threatening legitimate businesses the world over, few argue that the firm is in the wrong for wanting to take action against supposed App Store cheaters.
“A lot of these content farms are poisoning relevancy,” concluded PlayHaven chief executive Andy Yang
“Some developers will try to get away with it. Others won’t take the chance. It is universally good news if Apple cracks down on them and the marketing dollars don’t go into bot farms.”（source:pocketgamer）
3）EA’s Strike Fortress proves HTML5 can deliver a social cross-platform action game
Electronic Arts proved that HTML5 can deliver a quality fast-paced title at Google’s I/O conference last week with Strike Fortress , a game that provides a social action experience between Android and PC users.
There were two ways to play the game at Google I/O. Players on PC could use console controllers to directly control the battle mechs roaming around the map. Meanwhile, users with Android devices were able to scan a QR code that would bring them directly to the game in their browsers. When using a mobile device, players were presented with a top-down map of the arena they could drop support crates, mines and missiles around. Mobile players acted as free agents and could help or hinder whoever they wanted, with the results of their actions being played on a wall-mounted television. We only saw two mobile users playing in a game, but Driscoll tells us there were as many as ten Android users playing at a time.
EA doesn’t have any plans to release Strike Fortress, instead, the game was created as a project for the company’s Chief Creative Office to prove that a game like this could be done.
Driscoll doesn’t rule out the possibility of the game getting a wider release in the future, but for now it’s serving as an example of how far game developers can go with Java WebGL.（source:insidemobileapps）
4）Read About It: Gartner Survey Finds Tablets Are Leading To A ‘Less Paper’ But Not ‘Paperless’ Publishing World
A report out earlier today from NPD highlighted how tablets are taking over from notebooks as the mobile PC of choice. By coincidence, a survey has been published by Gartner today that sheds some light on the “how” behind that shift: more people are using tablets for the functions that used to be the preserve of PCs, such as checking email, social networking and checking the weather.
The survey also found that tablets are becoming a mainstay for people who read newspapers, magazines and books. More than 50 percent of respondents said they preferred to read on tablets instead of on paper. It’s not clear if ‘tablets’ in this case includes devices like the Kindle as well, but what’s clear so far is that a portable touchscreen is not replacing the physical versions of those completely, yet: it’s about “less paper” rather than “paperless”, Gartner says.
Gartner’s findings are from the end of 2011 and covering just over 500 consumers in the UK, U.S. and Australia, was run as a diary where people recorded what they did on their three most-used devices: those, it seems, were predetermined as tablets, mobile devices and PCs. The research does not look at the actual devices, to see whether the iPad, for example, is seeing more usage than an Android tablet.
Gartner found that just as it is with PCs, email was the most popular activity with respondents: 81 percent said they checked email on tablets. After that, newsreading was the second-most popular activity at 69 percent; checking weather was the third-most popular at 63 percent; social networking was at 62 percent; and gaming in third at 60 percent.
And what’s interesting is that while we’ve heard a lot from magazine, newspaper and book publishers about how the rise of tablets has changed their business models around, the Gartner survey gives us the other side of the deal: it shows that consumers are really using their tablets as a replacement for all three, with a majority of respondents, 51 percent, saying they preferred to get their periodical hit from their tablets more than the paper versions.
Carolina Milanesi, research vice president at Gartner, notes that tablets scored much higher as a printed matter replacement than phones or PCs.
“The rapid adoption of media tablets is substantively changing how consumers access, create and share content,” she writes. “On average, one in three respondents used their media tablets to read a book, compared with 13 percent for mobile PCs, and 7 percent for mobile phones.”
In fact, at home tablets seem to stand in a class of their own for consumers, in that they are used alongside whatever else a consumer is using; meanwhile, that “whatever else” is often shifting, from TV to PC to mobile device depending on what users are doing. Tablets, Gartner notes, are used most in the living room (87 percent), the bedroom (65 percent) and kitchen (47 percent), and less on the weekends than on weekdays, when we tend to be out of the house more.
And just as the NPD analysts pointed out that notebook PCs are being more tablet-like, here we get some confirmation from the consumer side that we clearly have a taste for the tablet form factor at the moment: they are small and lightweight, and that’s convenient. And while PCs are often shared commodities in a household, perhaps because of their size or price, or for the fact that they are not exactly designed to be shared, tablets occupy a personalized position more akin to the mobile handset: some 45 percent of respondents said they “do not share their tablet at all”.
Gartner also provided some survey feedback on how other devices are used. It noted that if tablets are dominant at home, mobile phones are the most dominant when considering day-long use.
They are used eight times per day on average, the survey found. As a point of comparison, tablets are only used twice per day on average, and mobile PCs are used three times per day (although the hours spent in those times will, of course, vary). In terms of what they’re used for, it’s a spread similar to tablets, except that music is added in as a top-five activity (weather drops out).
Like tablets, mobiles are used most of all in the living room (78 percent). Gartner’s conclusion: TVs are fighting for users’ attention, which is also being captured by these portable devices. Mobile TV remains a very niche activity: only five percent of users said they watched mobile TV on their phones. On-demand content scored somewhat higher at 15 percent.
A bit on gender differences, too: while both use Internet at home more than outside the home, men say they use their devices for gathering information, while women say they use them for entertainment like gaming and socialising on sites like Facebook and Twitter.
Additional information is available in the Gartner report “Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices.” The report is available on Gartner’s website at.（source:techcrunch）
5）Report: Smaller iPad coming later this year
By Erica Ogg
It’s been rumored for years. Is Apple finally set to sell a smaller iPad? That’s what Bloomberg says it has heard from two different sources.
Apple is planning to introduce an iPad with a screen measuring “7 inches to 8 inches diagonally, less than the current 9.7-inch version,” says the report published Tuesday. However, this iPad won’t have a Retina display, according to one of the sources.
It could be introduced by the end of the year, possibly in October.
It’s true that many in the tech world have been clamoring for a smaller iPad for years — my colleague Kevin Tofel, for instance. But it’s not necessarily clear how much profit Apple could squeeze from a device that would basically be hobbled with fewer features than its best-selling 9.7-inch tablet. Apple’s put a lot of money and energy into positioning the iPad’s huge, bright and crisp screen as essential for a tablet. Why go smaller and duller? Competition.
The iPad has sold remarkably well as is. It is the only tablet of consequence on the market, two years after the debut of the original. And the introduction of its super high-definition Retina display from the iPhone to the iPad (and recently the MacBook Pro) is starting to convince people that a high-def display is a must have in all gadgets. A chief benefit of going smaller and with a non-Retina display would be to get the price down to a competitive level for that size device, somewhere around $200.（source:gigaom）
6）NPD: Tablets To Overtake Notebooks By 2016 As The Most Popular Mobile ‘PC’
Tablets, and specifically the iPad from Apple, have been one of the big drivers for growth in mobile in the last couple of years, but figures out today from NPD indicate that their popularity is going to get even bigger: the market for tablets, its researchers predict, is set to boom from 121 million shipped tablets today to 416 million devices by 2017, when they will overtake notebooks to become the most popular mobile PC device, driven by a drop in costs and a rise in features. Overall mobile PC shipments will reach 809 million units by 2017, from 347 million today.
But over that time, the rise of tablets will remain largely a story about developed/mature markets. Regions like North America and Western Europe, along with single countries like Japan, currently account for 66 percent of all tablet shipments (and most likely sales), and that proportion, NPD predicts, will remain in the 60 percent range for the next five years. That works out to 254 million units by 2017, versus 80 million today.
NPD seems to say that this is partly due to a lack of infrastructure and available services in developing markets, but also that it is something of a self-fulfilling prophecy: vendors continue to focus on the mature markets with their new products, so that’s where they get bought: ”New entrants are tending to launch their initial products in mature markets,” Richard Shim, senior analyst at NPD DisplaySearch, notes in a statement.
The rise of tablets is also a story about the decline of notebooks. The market for these will continue to expand, but at a rate lower than the 28 percent that tablets will see: NPD says that by 2017 there will be 393 million notebooks shipped compared to 208 million today.
One takeaway from this: although Apple with its iPad line of tablets has dominated the tablet world in market and mindshare up to now, the space is far from penetrated, and that means that companies like Microsoft, Google and others still have a lot to play for.
Another is that we may continue to see a pressure on price, but that won’t necessarily mean a shortcut on features. Amazon has, by some estimates, ushered in the “death of the spec” with its Kindle Fire tablet, which pares down expensive features like cameras in favor of delivering a sub-$200 device, but NPD notes that it will be the features on those tablets — instant-on capability, battery life, portability, as well as multi-core processors, hi-res displays — that will make them a “compelling alternative” to notebooks for the mobile consumer.
Part of the reason we will see a lot of features continue to be incorporated into tablets is because of the emphasis of content on the devices. App stores are increasingly catering to tablet users. And figures from NPD itself indicate how they are becoming a major platform for traditional TV consumption. This kind of usage screams for better screens, faster processors and just generally awesome hardware.
But by the way, this is not to say notebooks are dying. Far from it — they will still account for 49 percent of the mobile PC market, NPD says, shipping 393 million units in 2017 compared to 208 million in 2012. It adds that notebook makers are also taking heed and looking to put more tablet-like features into their products — for example, becoming thinner and incorporating touch functionality.（source:techcrunch）