日前，尼尔森发布的《手机应用调查》报告显示，iOS用户下载应用的次数，是Android、BlackBerry用户的两倍，其付费应用下载数量同样在其他竞争者之上，苹果应用商店仍然是开发商最理想的选择。

App Store remains the primary choice

该报告还表明，苹果应用商店的免费应用与付费应用之间的下载次数对比为2：1，而Android、BlackBerry等同行的表现则不甚乐观。

下列图表数据采自尼尔森今年8月的调查结果，从中可以看出，iOS用户的应用免费体验到付费下载的转化率最高，达到43%；Android用户的转化率为34%，黑莓用户比去年12月份下降了7个百分点，仅21%。

free-to-paid app conversion rate

该调查还表明，用户下载应用的意向与付费手段密切相关，多数用户认为信用卡或手机付费方式，比贝宝支付（PayPal）更方便。

下列图表则显示，苹果并非在所有领域都雄踞榜首。在对广告的信任度上，Android用户点击应用内置广告的机率更高，在所有受访者中达到33%；iOS用户则唯恐避之而不及，仅26%的用户愿意多看一眼广告。黑莓则远远落后所有平台，仅15%的用户愿意点击广告。

consumer confidence in advertising

另外，尼尔森调查还显示，目前每4个美国人中就有1人拥有智能手机，这一数字在2011年还将双倍增长。

iOS users download twice as many apps as those on Android and Blackberry

Despite the recent intrusion of Android into iPhone’s market share, Apple’s App Store remains the primary choice for studios looking to maximise revenue generated by their titles.

That’s according to the findings of a report published by Nielsen – titled The State of Mobile Apps – designed to look into both app take up, and the viability of each platform for developers.

The report’s findings claim US based iOS users download almost twice as many apps from Apple’s marketplace as those with Android or BlackBerry handsets, with paid apps also riding high.

Indeed, Nielsen states that, for every two free apps downloaded from the App Store, one paid app is also purchased.

The figures pale in comparison for Apple’s nearest competitors.

Pay to play

While iOS has a free-to-paid app conversion rate of 43 percent – according to figures taken across a 30 day period in August – Android’s rate comes in at 34 percent and BlackBerry’s 21 percent.

BlackBerry’s figure actually represents a fall from a survey carried out by Nielsen back in December, when the OS had a conversion rate of 28 percent.

In Nielsen’s view, consumer preference for apps on certain marketplaces owes a lot to the way they’re asked to pay for them – credit card billing and phone bills preferred, in general, to alternatives such as PayPal.

Ad advantage

Apple doesn’t lead the pack in all areas, however.

Despite the hype surrounding iAd, Android has the edge when it comes to consumer confidence in advertising, with users of Google’s OS the most likely to click on in-app ads – 33 percent of respondents in all.

In comparison, iOS owners are more likely to avoid them, with only 26 percent giving them a second look.

Again, BlackBerry is far behind all of its rivals on this particular score, with 15 percent of users clicking on in-app ads.

In general though, smartphones are set for fruitful times. Nielsen claims 1 in 4 US citizens current own a smartphone handset, with that figure set to double by the end of 2011.（source:pocketgamer）

声明：本文中文为游戏邦翻译，英文原文采用pocketgamer，转载请保留版权信息，谢谢！