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Mark Pincus谈公司价值标准及未来发展计划

发布时间:2012-07-03 11:12:13 Tags:,,

作者:Ben Strauss

Zynga这股社交游戏领域的推动力量,是个行业奇葩。虽然公司凭借Ville系列等作品迅速取得突出成绩,但这家驻扎于加利福尼亚的工作室过去几个月来却步履蹒跚。公司IPO不太顺利,若干作品的表现差强人意,股价在Zynga Unleashed大会期间出现下跌,目前公司正致力于维持强劲发展势头,变得更独立于Facebook之外。

Mark Pincus from tupian.hudong.com

Mark Pincus from tupian.hudong.com

Zynga创始人Mark Pincus向美联社表示,Zynga的目标是,在这样的文化中持续向前迈进:让成员成为过程中的一分子。他表示,“我们文化的一个核心基本要素是,公司所有成员都应觉得自己像是这一目标的当事人、所有者和创始人。”

“他们应挑战这一目标、任务和使命。有时我们会基于这些挑战改变价值标准,有时我们需要团队大声提醒,我们没有遵循这些价值标准。”

“我们的首个价值标准是,制作我们喜欢、认为好友和家人会想要进行体验的作品。我想要对新成员说的第一点是,若你致力于某自己并不喜欢的作品,不要不好意思谈论它。”

Zynga希望,通过授权成员,他们基于Zynga平台及Facebook所制作的作品能够继续吸引1年前《FarmVille》获取的用户类型。Zynga的扩张需要超越这些平台,提供其他更杰出的社交体验。

Pincus表示,“瞄准日常用户的游戏依然比如今用户享有的游戏更有发展前景。游戏和媒介的整体构造转变是,所有内容朝免费、社交及通俗方向迈进。但我们还处在初级阶段。有天,我们将步入这样的阶段:短暂体验回合能够强化(游戏邦注:若没有取代的话)文本信息,成为主要的沟通方式。”

当然,Zynga依然希望扩充自己的领域,但Pincus还在犹豫是否要抛弃PC游戏领域。他认为手机和PC游戏将相互排斥,能够给Zynga带来机会。

“我依然觉得,我们能够在PC上呈现比移动平台更深刻、更富粘性、更吸引人的游戏体验,但二者能够相互强化,相互扩充。我不认为它们需要相互竞争,就像电影、电视和广播能够在我们的生活中找到各自的位置一样。手机、平板电脑和PC亦能够如此”

当然,投资者主要关心的是,Zynga未来计划和Facebook保持什么样的合作关系。虽然工作室努力摆脱这一社交网络巨头,但二者之间依然存在无法立即割断的千丝万缕联系。

Pincus表示,“这对我们、Facebook及我们双方的用户来说具有积极意义。Facebook是社交游戏及其他行业的惊人催化剂和加速器。我们对此心怀感激,我们促使他们变成自身平台及iPhone平台的粘性催化剂。”(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Zynga CEO: Every employee should feel like an “owner”

By Ben Strauss

Mark Pincus offers insight into Zynga culture after annual Unleashed event

Zynga, a driving force in the social gaming world, is something of an anomaly to the industry as a whole. While it has attained rapid and substantial success with games such as the ‘Ville series, the California-based studio has been faltering these past few months. With a rocky start on its IPO, less than stellar performance of a couple games and now a drop in share price over Zynga Unleashed, the company is working on a way to keep things strong while becoming more independent from Facebook.

Zynga founder Mark Pincus took the time to speak with the Associated Press, saying that Zynga’s goal is to keep driving forward in a culture that pushes employees to be a part of the process. “An important, fundamental part of our culture is that we think that every person in the company should feel like a principal, an owner, a founder of this vision,” said Pincus.

“They should challenge the vision, the mission, the strategy, and the values. Sometimes we change the values based on those challenges, and sometimes we need our teams to call out that we are not living up to those values.”

“Our No. 1 value is that we are making products that we love, that we think us and our friends and family want to play. The first thing I say to new hires is that if you are working on a game and you don’t feel connected to it or love for it, don’t be embarrassed to talk about it.”

Zynga hopes that by empowering its employees, the titles that they create on the Zynga platform as well as Facebook will continue to grab the kind of audiences that FarmVille was able to attain just a year ago. Zynga’s move to expand may have to go beyond those platforms to provide other greater social experiences.

“The promise of games for everyday people is still so much greater than the experience that everyone has today,” offered Pincus. “The overall tectonic shifts that are going on in games and more broadly in media are that everything is moving to becoming free, social and accessible. But we’re just at the beginning of that. We can get to a day where short-session play can enhance, if not replace text messaging as a way to stay in touch with people.”

Zynga is still looking to expand its horizons of course, but Pincus remains hesitant to move away from the PC gaming world. He sees mobile and PC gaming to be mutually exclusive of one another, something that offers opportunity for Zynga.

“I still believe that we can offer you a much deeper, more engaging, more compelling play experience on a PC than we can on a mobile device, but one can enhance the other and one can expand the other. I don’t think they necessarily will compete with each other, just like how we find a place for movies in our lives, and TV and radio. The same will be true between a handset a tablet and a PC.”

Of course, the major concern for many investors is how Zynga plans to work with and around Facebook in the coming years. While the studio has made an effort to push away from the social networking giant, there remains a perceived connection that won’t be broken anytime soon between the two.

“It has been hugely positive for us, for Facebook and for both of our consumers. Facebook has been an incredible catalyst, an accelerator, of social gaming and of other industries. And we are appreciative of that and we think that we helped see a significant catalyst for engagement on their own platform, and now on iPhone as well,” Pincus said.(Source:gamesindustry


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