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每日观察:关注2012上半年游戏行业投资及并购情况(7.3)

发布时间:2012-07-03 11:02:06 Tags:,,

1)诺基亚近日通过其开发者博客宣布,Nokia Store应用数量已达12万款(比Windows Phone Marketplace多2万),其注册用户突破1.2亿,目前总下载量达50亿次。

该应用商店目前每日下载量为1500万次,有80%的流量至少可催生1次下载量。该平台现有411名开发者下载量超过100万次,其中有15%下载量至少已达1000万次。有28名开发者下载量分别已达2500万次,有9名开发者下载量达5000万次,而UTV IndiaGames、Pico Brothers和Inode这三家公司在Nokia Store下载量已突破1亿次。

2)投资银行Digi-Capital最近报告指出,2012上半年游戏行业达成51笔合并及收购交易,产值为30亿美元(游戏邦注:2011年整个游戏行业的这一数据为113笔交易,产值为34亿美元)。

h1-2012-m+a(from digi-capital)

h1-2012-m+a(from digi-capital)

平均每笔交易数额为5900万美元,而2011年的这一数值则是3000万美元。

其中移动领域的合并及收购交易数量最为领先,而社交/休闲领域在每笔交易额上更有份量。

从投资情况来看,2012上半年共达成73笔交易,产值为4.81亿美元,平均每笔交易额仅为700万美元;2011年共达成152笔投资交易,产值为20亿美元,平均每笔交易额为1300万美元。

h1-2012-investment(from digi-capital)

h1-2012-investment(from digi-capital)

但移动领域在投资交易额和交易量来看均占主导地位,在交易额上占比31%,交易量则占比49%。

3)英国超市Asda最近调查报告显示,18%的英国用户在如厕时也离不开手机,不过在女性用户群体中这一比例略降为11%。

mobile-phones-in-the-toilet(from mobileshop.com)

mobile-phones-in-the-toilet(from mobileshop.com)

有98%英国人已是手机用户,在50个用户中就有一者每天至少每隔5分钟就要查看一下手机。有60%的青少年用户每隔15分钟就要玩弄一回手机,有48%的60岁以上群体仅在铃声响起时才用手机。

41%用户在排队或等候的时候玩手机,37%用户在看电影和电视的时候玩手机。

有16%受访者在失眠时使用手机,希望用手机助眠。

4)Velti最近调查结果指出,45%英国手机用户愿意接受经过其许可的手机广告信息,而如果这些广告来自“信赖”品牌,这一比例则可上升为55%。

但英国用户平均仅同意与3家公司进行这种广告互动,所以各领域广告商应采用捷足先登策略以争取用户。

mobile-ads(from lifehacker.com)

mobile-ads(from lifehacker.com)

零售商、金融服务公司和旅行公司这三者的广告在英国用户中的“信赖”指数最高,其支持率分别达25.6%、16.9%和16.5%。

37%受访者每天都会接收自己所指定品牌的广告信息,而每月接收这一信息的受访者比例则是24.6%。

5)comScore最新数据显示,苹果iPhone在今年2月至5月智能手机市场份额超过30%,Android市场份额增幅不大,但仍超过50%。

top smartphone platforms(from comScore)

top smartphone platforms(from comScore)

5月份美国智能手机用户为1.1亿,比2月份增长5个百分点。

在5月份的2.34亿手机用户(包括功能性手机和智能手机)中,25.7%是三星用户,19.1%使用LG,15%持有iPhone,12%使用摩托罗位,HTC用户占比6.1%。

6)据MacStories报道,苹果最近向开发者发送邮件宣布,App Store新添加一个模块“Food & Drink”,开发者可针对该产品类型发布“指导用户烹饪、烘焙、调酒、管理食谱、找到新餐馆和酒吧,了解好友喜欢的食物及饮料”的应用。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)More than 400 developers top 1 million downloads on Nokia Store

by Keith Andrew

Nokia’s smartphone future may lie with Windows Phone, but the Finnish firm’s Series 40 and Symbian-based marketplace continues to draw in downloads for a sizeable clutch of developers.

Stats posted on Nokia’s developer blog peg the total number of apps available at 120,000 – that’s 20,000 ahead of Windows Phone Marketplace, out of interest – with more than 120 million registered customers having amassed 5 billion cumulative downloads to date.

Nokia numbers

That’s from a rate of 15 million app downloads a day, with an impressive 80 percent of traffic to the Nokia Store resulting in at least 1 download.

Such a conversion rate means 411 developers now boast a total of more than 1 million downloads on the marketplace, 15 percent of which have hit 10 million downloads or more.

In all, 28 developers have 25 million downloads each, nine have amassed 50 million and a lucky three – UTV IndiaGames, Pico Brothers and Inode – having topped 100 million.

Of Windows Phone Marketplace – recently, and perhaps confusingly, rebadged with the Nokia Store logo for Lumia owners – Nokia claims the platform is “starting to thrive”, with more than 100,000 developers on board and 3 million dev tool downloads since launch.(source:pocketgamer

2)Mobile companies dominate game investment, taking 31% of cash so far in 2012

by Jon Jordan

Investment bank Digi-Capital has released its regular review on the world of game funding and investment for the first six months of 2012.

It notes that thanks to the likes of Zynga, 2012 is looking like a bumper year in terms of mergers and acquisitions.

The whole of 2011 saw 113 deals, generating $3.4 billion, while 2012 has already had 51 deals, generating $3 billion.

This is an average of $59 million per deal compared to an average of $30 million in 2011.

Feeding through

Breaking down this activity into sectors, mobile dominates in terms of the volume of deals, but MMO and Social/Casual are more significant in terms of the value of each deal.

This makes sense as M&A activity happens to mature companies, and hence this activity reflects the investment that’s been made in MMO and social developers over the past years.

Digi-Capital suggest Zynga’s IPO will be seen as the “high water mark for Social Games 1.0 investment”.

Driving force

Looking at activity in terms of investment into start up companies rather than M&A, things are rather different in 2012, however.

2011 was a record year with 152 transactions worth $2 billion.

To-date, 2012 has seen 73 transactions, worth $481 million. That’s an average of only $7 million per deal compared to $13 million in 2011.

Yet in terms of sector, mobile dominates both in terms of the number of deals and value.

It accounted for 31 percent of investment in terms of transaction value and 49 percent in terms of transaction volume.

“Mobile (mobile-social in particular) might continue to be a driving force for games investment through 2012,” reckons Digi-Capital, also pointing to the importance of Chinese, Japanese and South Korean companies in future deals.(source:pocketgamer

3)One-fifth of Brit men use mobiles in the bog

by Zen Terrelonge

The study from UK supermarket Asda shows that 18 per cent of phone owners use their phone while on the toilet, generating the trend known as ‘throne calls’, which dips slightly to 11 per cent for women.

Meanwhile, one per cent of gentlemen use the tech during ‘intimate moments’.

In all, 98 per cent of Brits own a mobile phone, with one in 50 users checking their phone at least every five minutes per day, equivalent to a staggering 73,000 phone moments each year.

This is largely dominated by teens, with 60 per cent checking their phones every 15 minutes, compared to 48 per cent of over 60s that only use their phone when it rings.

41 per cent use the devices in queues and waiting rooms the most, while second-screen use is demonstrated as 37 per cent do so when watching films and TV at home.

Further along, 16 per cent use the devices while having trouble sleeping, possibly hoping that the soothing screen glow will help them to count sheep.

David Fletcher, Asda Mobile, said: “For most of us, our mobile phone is rarely out of reach.  From waking us up to reminding us about important events, many people rely on their mobile for a lot more than just communicating.  We now take our phones almost everywhere we go – it’s no surprise that they are popping up in more unusual situations.”(source:mobile-ent

4)More than 50 per cent of consumers happy to accept mobile ads

by Tim Green

As long as they adhere to their opt-in terms.

Research by Velti into UK consumers has revealed that 45 per cent of consumers are willing to accept branded messages via their mobiles as long as they give permission.

That figure rises to 55 per cent will if the marketing messages are from a ‘trusted’ brand. This flies in the face of received wisdom that consumers are hostile to ads.

However, UK consumers will on average sign up to receive communications from just three companies, making it all the more important for firms to move first in their sector.

The research is designed to help brands engage with customers more successfully, with other key findings including:

* Retailers (25.6 per cent), financial services firms (16.9 per cent) and travel companies (16.5 per cent) are well positioned to be ‘trusted’ brands and exploit mobile opportunities.

* UK consumers are open to frequent mobile marketing messaging – 37 per cent of respondents are open to receiving messages from a chosen brand on a daily basis versus 24.6 per cent who prefer a monthly message.(source:mobile-ent

5)ComScore: iPhone barely edges Android’s growth in U.S.

By Erica Ogg

Between February and May this year, Apple’s iPhone saw a sliver of growth in smartphone market share in the U.S., where it accounts for a little over 30 percent of all smartphone subscriptions. Meanwhile Android saw smaller growth, but is still the most prevalent OS on smartphones, with a little over 50 percent market share, according to ComScore’s MobiLens report released Monday.

Little has changed since February, the last time MobiLens’ survey of 30,000 U.S. adults smartphone owners was published: Android is still the smartphone leader. ComScore did count 110 million smartphones subscribers in May, which is five percent more than counted in February. And of that growth, it appears Apple was the biggest beneficiary.

Android having 50 percent market share is a number that’s important to Google, of course, and to Apple. If you’re trying to gauge how the individual handset makers are doing, the far more interesting number is a comparison of smartphone manufacturer market share, which MobiLens hasn’t provided. Instead, it gives an overall picture of mobile phones sales, both feature phones and smarpthones: Of the 234 million mobile owners in May, 25.7 percent owned a Samsung device, 19.1 percent an LG and 15 percent an iPhone, followed by Motorola (now owned by Google) with 12 percent and HTC with 6.1 percent.

It’s interesting to see a slight uptick between February and May in iPhone marketshare, both on the iOS side and on the handset side, especially because Apple hasn’t released a new phone since October. However, it has recently added several new carriers, the impact of which won’t be reflected right away. But with the addition of the first pre-paid offerings of the iPhone, it could make the next round of market share tabulations in August a little more interesting.(source:gigaom

6)Apple creating a Food & Drink category in the App Store

Meghan Kelly

Congratulations, foodies, you’re getting your very own place in Apple’s App Store soon. Apple is creating a “Food & Drink” category for all those appetizing applications.

According to MacStories, the company sent out an e-mail to developers, announcing the new category, which will go live “in the next few weeks.” Relevant applications will be moved from their various places around the App Store to this new category. The category will cover those “apps that help users cook and bake, mix drinks, manage recipes, find new restaurants and bars, and learn what their friends like to eat and drink.”

Many have been talking about a revamp to the App Store after Apple purchased Chomp in February, a third-party application-search website, which helped people find apps for their iPhone, iPad, and Android. The Android option was recently, and obviously, shut down after Apple took on the company. Chomp attempted to bring more visibility to those apps that would otherwise not make it to the top 25 lists. Developers are often swallowed into the ether of the App Store without much chance for discovery.

Now that Chomp is part of Apple’s technology portfolio, many expect to see more changes to the App Store. MacStories points out that Apple has already begun changing bits and pieces of the App Store, including its Editor’s Pick section, and creating a separate category for games bundles.(source:venturebeat


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