1）EA PopCap与Information Solutions Group最近发布的调查报告显示，49.7%美国受访者至少曾玩过一款手机游戏，38%受访者上个月玩过手机游戏。在这些手机游戏玩家中，每天都玩游戏的用户从2011年的35%增长至2012年的45%；同时拥有一部手机和平板电脑的用户比例也增长至57%。

mobile gamers survey(from PopCap)

调查还发现平板电脑已成为比手机更受欢迎的游戏设备，在同时拥有手机和平板电脑的用户中，有58%受访者玩平板电脑游戏的时间多于玩手机游戏，40%受访者表示自己更少在手机上玩游戏。在只通过平板电脑玩游戏的用户群体中，超过四分之一用户曾玩过手机游戏。

22%玩家表示自己每周在这类游戏中投入时间达3小时左右，而2011年的这一玩家比例则是14%。同时拥有平板电脑和手机的用户每周游戏时间甚至更长。

报告估计称Kindle Fire和iPad等平板电脑在过去12个月中为移动领域引进了1100万新玩家。

average spending(from PopCap)

虽然玩家在这些游戏中的平均消费额已从2010年的29.21美元降至2011年的21.24美元，但平板电脑游戏玩家同一时期的平均消费额却从20.37美元增长至25.47美元。从总体上看，同时拥有两种设备的玩家更具盈利性，他们过去两年中在此类游戏中平均投入达34.57美元。

2）Asymco苹果分析师Horace Dediu最近指出，iOS应用平均收益已出现下降趋势，平均每次下载量仅能为iOS应用开发者带来0.2美元收益，低于过去的0.24美元水平。

average price per app downloads(from Asymco)

据其所称，这种收益下降可能只是一种周期现象，并且iTunes开发者的盈利性总体上还是高于去年水平，苹果目前每月向开发者支付收益约2.3亿美元，平均每天为750万美元（游戏邦注：Dediu在本周初曾预测iTunes App Store今年销售额将达43亿美元，每次应用下载量所创收益为0.24美元）。

3）澳大利亚开发商Halfbrick日前宣布与inneractive平台合作，向诺基亚应用商店Nokia Store推出免费版《水果忍者》，该版本将植入inneractive的广告服务，意在“最大化开发者收益并加强游戏用户体验”。

4）据《华尔街日报》报道，Rovio日前宣布与美国橄榄球队“费城老鹰”进行营销推广合作，后者将使用小鸟形象展开大规模宣传活动并对阵其他10支美国职业球队。

angry birds eaglese(from games)

5）据pocketgamer报道，诺基亚日前宣布公司计划关闭一些产品研发及制造等部门，重组管理层并在2013年底前裁减1万个岗位，以便重返“盈利性增长”的状态。

除此之外，诺基亚还指出设备和服务部门在今年第二季度基于非IFRS的营业利润不会超过第一季度的水平，甚至还会低于3%。诺基亚将通过裁员等措施减少对该部门投入。

诺基亚将向基于Windows Phone平台的Lumia系列投入资源以增强其竞争力，并致力于提升当前的功能性手机盈利性，同时增加对地理定位服务的研究和投入。

layoffs(from techweekeurope.co.uk)

诺基亚本次人事变动涉及高管包括执行副总裁兼首席营销官Jeri DeVard，手机执行副总裁Mary McDowell，市场执行副总裁Niklas Savander，这三人职务将被Juha Putkiranta（担任运营执行副总裁）、Timo Toikkanen（担任手机执行副总裁）及Chris Weber（担任销售及营销执行副总裁）所取代。

该公司还表示将以2亿美元出售旗下的奢侈手机品牌Vertu。

6）移动营销公司Velti最近报告指出，iOS过去数月在Velti平台的广告印象持续领先，在三月份占比53%，四月份增长至55%，5月份增长至59%。其中iPod Touch表现强劲，其广告印象占比14.9%，超过了其他Android设备，甚至超过了iPad（游戏邦注：报告数据来自Velti旗下的Mobclix Exchange服务所追踪的3万3500款应用）。

新iPad广告印象增长速度低于iPad 2，iPad 2目前在该平台广告印象占比21%，而新iPad仅占比13%。

report(from velti)

报告还指出有75%的广告是通过WiFi网络分配（这可能与iPod Touch有关，因为该设备仅限WiFi网络），从应用类型上看，最具盈利性的是教育类应用，其平均eCPM达到0.92美元。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Survey finds tablets boost playtime and spending habits among mobile gamers

Kathleen De Vere

Tablets have proven to be a boon for mobile gaming according to the latest survey from EA PopCap and Information Solutions Group, which shows tablet ownership increases the amount of mobile games played, the amount of time spent playing, and the amount of money spent on them.

The survey found 49.7 percent of U.S. respondents had played a mobile game at least once and 38 percent had played a mobile game in the last month. Out of those who did play mobile games, the number of those reporting they played mobile games daily increased 28 percent year-over-year, rising from 35 percent in 2011 to 45 percent in 2012. When polling players who had both a phone and a tablet, that figure increased to 57 percent.

The survey also found that tablets are becoming more popular than phones for gaming — 58 percent of respondents who owned both a phone and a tablet said they spent more time gaming on their tablets than their phones, and 40 percent reported playing fewer games on their phones. For users that only played mobile games on their tablets, more than a quarter of them had previously used their phones to do so.

The amount of time spent playing mobile games also increased year-over-year, with 22 percent of mobile gamers reporting they spent three a more hours a week playing games on their devices, up from 14 percent in 2011. Once again, gamers who owned both a tablet and a phone spent more time on a weekly basis playing games.

Tablet ownership proved to be a popular entry point into mobile gaming, with the study estimating that devices like the Kindle Fire and the iPad have brought 11 million new players into the mobile ecosystem in the last 12 months.

Finally, although the average amount of money spent on mobile gaming actually dropped year-over-year, falling from $29.21 in 2010 to $21.24 in 2011, the amount of money spent by tablet players increased from $20.37 in 2010 to $25.47 in 2011. Overall gamers who played on both phones and tablets were the most lucrative, reporting they had spent an average of $34.57 on mobile games within the last two years.（source:insidemobileapps）

2） Average revenue per download dips to $0.20 in iTunes App Store — Asymco

Kathleen De Vere

The average revenue generated per iOS app has decreased, according to Apple analyst Horace Dediu of Asymco, who estimates iOS developers are currently earnings $0.20 in revenue for every app downloaded, down from the lifetime average of $0.24.

By plotting Apple’s developer payment updates and cumulative download totals, Dediu has been able to calculate the average revenue generated by each app downloaded over the lifetime of the App Store. He estimates the payout rate has decreased over the last six months, dropping the average amount of revenue generated by an app download to $0.20. This drop may be due to seasonal affects, he says, as the majority of iPhone purchases come in the second half of the year, and new buyers are more likely to download and pay for apps.

Even so, Dediu says iTunes developers are still earning more year-over-year from the App Store. He estimates Apple is paying out approximately $230 million a month and $7.5 million a day to developers.  Earlier in the week Dediu predicted the iTunes App store would generate $4.3 billion in sales during 2012, assuming that each app downloaded would generate $0.24 cents of revenue.（source:insidemobileapps）

3）Halfbrick partners with inneractive to launch free Fruit Ninja on Nokia Store

by Keith Andrew

Australian developer Halfbrick has unveiled a partnership with app monetisation exchange inneractive to launch a free version of hit title Fruit Ninja.

The new ad-supported game will debut on the Nokia Store bolstered by inneractive’s APS, better known as its Ad Placement Strategy.

Fruity first

The tool is designed to emphasise the location and nature of the ads in order to “maximise revenue for the developer and enhance the UX for the user.”

“It’s always a priority expand our portfolio of games and the Fruit Ninja world across more devices to reach even more fans,” said Halfbrick CEO Shainiel Deo.

“We’re very excited about our partnership with inneractive which will help us achieve exactly that.”

For inneractive’s part, VP of marketing Itay Gadot said the firm was “thrilled to have collaborated with such a premium developer”, with the firm having looked to optimise ads for both the benefit of Halfbrick and its fanbase alike. （source:pocketgamer）

4）Angry Birds go for the gridiron with Philadelphia Eagles this fall

by Joe Osborne

When you really think about it, this was only a matter of time. The Angry Birds have taken the green and black. The Philadelphia Eagles and Rovio announced a deal that will rope Philly’s angry birds in with the real deal. This fall, an Angry Birds game set around the NFC East football team will launch, with the Philadelphia Mighty Eagle being star of the show–get it?

The Wall Street Journal reports that this deal won’t stop there: A huge marketing push is in the works, too. When fans watch on the sidelines at Lincoln Financial Field, an Angry Bird might sack, say, New York Giants quarterback Eli Manning on the giant video screen instead of the traditional sacking animation.

Philly’s football team beat 10 other American professional sports teams with birds as mascots to the punch. It’s a marketing victory for Philadelphia and a testing ground for Rovio to see how far its Angry Birds can go. Philadelphia Eagles VP of business Ari Roitman told WSJ that this was without a doubt a move to get the younger crowd interested in the team. A deal with the biggest name in casual gaming these days will certainly do the trick.（source:games）

5）Nokia cuts 10,000 jobs, lowers Q2 2012 outlook and overhauls leadership

by James Nouch

Nokia has announced plans to close several R&D and manufacturing facilities, overhaul its leadership and cut 10,000 jobs by the end of 2013 in order to return to ‘profitable growth.’

The Finnish giant, which was recently replaced by Samsung as the largest mobile manufacturer on the planet, is also looking to cut back expenses at its Devices & Services division by reducing headcount and minimising its ‘factory footprint’.

Going down

Said rescaling comes alongside news that Nokia is lowering its outlook for Devices & Services in Q2 2012.

The company had previously expected the division’s non-IFRS operating margin to be similar to or below Q1 2012 level of negative 3 percent.

Nokia now claims the division’s non-IFRS operating margin will be below negative 3 percent.

The Finnish firm hopes that its cost-cutting efforts will put the embattled OEM back on “a clear path to profitability”, with further, more forward-looking measures also on the table.

Eye on investment

Nokia is to invest in products and experiences designed to make its Windows Phone powered Lumia range stand out to consumers.

Further investment will also be made to improve the profitability of its remaining feature phone business, while funding for location-based services will enable it to become “an area of competitive differentiation for Nokia products.”

“We intend to pursue an even more focused effort on Lumia, continued innovation around our feature phones, while placing increased emphasis on our location-based services,” said CEO Stephen Elop.

“However, we must re-shape our operating model and ensure that we create a structure that can support our competitive ambitions.”

Shake-up

Part of that ‘reshaping’ is a radical leadership shake-up.

Executive VP and CMO Jerri DeVard, executive VP of mobile phones Mary McDowell, and executive VP of markets Niklas Savander are all stepping down from their roles.

In their place will come Juha Putkiranta, who has been appointed executive VP of operations, Timo Toikkanen as executive VP of mobile phones, and Chris Weber as executive VP of sales and marketing.

Also joining the firm are Tuula Rytila as senior vice president and CMO, and Susan Sheehan as senior VP of communications.

“We do not make plans that may impact our employees lightly, and as a company we will work tirelessly to ensure that those at risk are offered the support, options and advice necessary to find new opportunities,” concluded Elop.

The news comes as Nokia looks to sell off its luxury handset brand Vertu for a reported €200 million.（source:pocketgamer）

6）Velti Mobile Ad Report: iOS Pulls Way Ahead of Android, iPod Touch Beating iPad

Anthony Ha

After spending last year engaged in a “tug-of-war” with Android over mobile ad impressions, iOS has been building a big lead in the past few months, according to a new report from mobile marketing company Velti.

Velti’s past reports pegged iOS share of mobile ad impressions at 53 percent in March, which increased to 55 percent in April, and now to 59 percent in May. The report also points out the strong performance of the iPod Touch, which received 14.9 percent of total ad impressions — not just more than any Android device, but also more than the iPad.

Speaking of the iPad, Velti says Apple’s new-ish tablet seems to be growing (at least on the mobile ad side) more slowly than the iPad 2. At this point in its release cycle, the iPad 2 had 21 percent of total ad impressions, while the new iPad (boy, it’s awkward to distinguish between them when they don’t have numbers) only has 13 percent.

The report isn’t all about Apple. In fact, it leads with data from Velti’s mobile payments platform ZayPay showing that the average transaction amount has increased 9 percent in the past three months. The report also notes that 75 percent of ads are delivered via WiFi — probably due in part to the aforementioned iPod Touch, which is WiFi-only. And when it comes to app categories, Velti says education is currently the most lucrative, with an average eCPM (price per thousand impressions) of $0.92.

The data is based on data from Velti’s Mobclix Exchange, which supposedly serves ads to more than 33,500 apps.（source:techcrunch）