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comScore公布2010年4月至7月美国手机用户调查结果

发布时间:2010-09-17 09:55:38 Tags:,,,,,

日前,美国市场调研公司comScore公布了一项针对手机市场的调查报告,反映了年龄在13岁以上的美国手机用户在4月至7月这个周期的手机使用情况,并与1月至4月的调查数据进行了对比。主要调查内容包括手机原始设备制造商(OEM)市场份额,智能手机操作平台市场份额,用户的主要手机用途等。

OEM市场份额

在该调查周期中,共有2.34亿名13岁以上的美国手机用户。三星以23.1%的用户称雄手机制造行业,与1月至4月的市场份额相比较,增加了1个百分点。LG以21.2%市场份额成为亚军,第三是摩托罗拉,占19.8%,第四为RIM,占9.0%,比上一调查周期增长0.6%,诺基亚以7.8%的份额进入前五强。

Top Mobile OEMs

Top Mobile OEMs

智能手机操作平台市场份额

在该调查周期中,共有5340万美国智能手机用户,比上一周期增长11%。RIM以39.3%的用户高居榜首,苹果以23.8%居次;谷歌则一路高歌,增长了5个百分点,达到17.0%;微软以11.8%排行第四,Palm以4.9%位居第五。各个智能手机平台都因谷歌Android的增长而流失了不少客源,但智能手机的市场潜力还在扩大,因此各个平台仍然有望再夺更多用户。

Top Smartphone Platforms

Top Smartphone Platforms

手机主要用途

在7月份,66.0%用户的主要手机用途是发送短信,比上一周期增加了1.4%;浏览搜索则占33.6%,增长了2.5%;下载应用的用户占31.4%,增加1.6个百分点;手机游戏玩家占22.3%,比上一周期微降0.1%;登陆社交网站或博客的用户增加1.9%,达到21.8%。使用手机听音乐的用户占14.5%,增长0.7%。

Mobile Content Usage

Mobile Content Usage

comScore Reports July 2010 U.S. Mobile Subscriber Market Share
       2 out of 3 U.S. Mobile Subscribers Utilize Text Messaging on their Phone

RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share current mobile subscribers age 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The July report found Samsung to be the top handset manufacturer overall with 23.1 percent market share, while RIM led among smartphone platforms with 39.9 percent market share.

OEM Market Share

For the 3 month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.1 percent of U.S. mobile subscribers, up one percentage point from the preceding three month period. LG ranked second with 21.2 percent share, followed by Motorola (19.8 percent share), RIM (9.0 percent share, up 0.6 percentage points) and Nokia (7.8 percent share).

Smartphone Platform Market Share

53.4 million people in the U.S. owned smartphones during the three months ending in July, up 11 percent from the corresponding April period. RIM was the leading mobile smartphone platform in the U.S. with 39.3 percent share of U.S. smartphone subscribers, followed by Apple with 23.8 percent share. Google saw significant growth during the period, rising 5.0 percentage points to capture 17.0 percent of smartphone subscribers. Microsoft accounted for 11.8 percent of Smartphone subscribers, while Palm rounded out the top five with 4.9 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

Mobile Content Usage

In July, 2 out of 3 U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 33.6 percent of U.S. mobile subscribers (up 2.5 percentage points). Subscribers who used downloaded applications comprised 31.4 percent of the mobile audience, representing an increase of 1.6 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.9 percentage points, representing 21.8 percent of mobile subscribers.(source:comScore)

本文中文为游戏邦翻译,英文原文采用comScore,转载请保留版权信息,谢谢!


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