1）Distimo最新报告指出，4月份美国iTunes App Store前25名免费应用榜单的日下载量准入门槛已从去年12月份的4万5000次下降为3万8400次，这种现象或与苹果禁止刷排名的举措有关；前25名付费榜单所需日下载量则是3530次；进入前25名免费应用榜单所需的总体下载量，比进入前25名付费应用榜单高13倍左右。
1）New figures by category — how many downloads does it take to reach the top of the free and paid iOS charts?
Kathleen De Vere
App tracking company Distimo has released a new report revealing how many downloads it takes to get an app into the top 25 of the free and paid charts in the U.S. iTunes App Store — 38,400 and 3,530, respectively.
The 38,400 figure is down significantly from from what Distimo reported in December, where it took an average of 45,000 downloads a day to to reach the top 25 on the free apps chart in the U.S. It’s likely the number has declined because of Apple’s crackdown on download bots, a tactic some developers used to artificially inflate their app’s position on the free app charts. The effects of Apple’s new policy have been noticeable. In March, for example, Fiksu found that download volume for the top 200 free iPhone apps in the U.S. had dropped by 30 percent, down to the lowest levels the App Store had seen since September 2011.
To get its latest numbers, Distimo monitored the U.S. App Store for the month of April. The report qualifies that the number of downloads needed can vary wildly depending on what category an app falls into. Getting an app into the top 25 of the games category will take at least 75 times the number of downloads it does to get an app into a niche category like medical or weather — a rule that applies to both the free and the paid charts. A game app required around 25,300 downloads, but niche applications like news, finance and sports apps only need to see about 1,000 downloads a day to become chart toppers.
Over the past year, we’ve heard from several developers that the paid version of an app will only see about one tenth of the downloads a free version will, an assertion that seems consistent with what we see on the paid app charts. Distimo found that overall the volume needed to hit the top 25 on the free app charts was 13 times higher than the volume needed to hit the top 25 on the paid app charts. The analytics company also reports that in April a top 25 ranked paid app would need to downloaded 3,530 times in a single day. Games were once again the most competitive category, with an app needing 2,280 paid downloads to reach the top 25.
For both free and paid games, the most competitive categories were arcade, action and puzzle, with educational, trivia and music games being the least popular overall.（source:insidemobileapps）
2）8 out of 10 mobile apps to be based on HTML5 by 2015
by Keith Andrew
The general consensus when it comes to HTML5 apps is that their dominance is a question of when rather than if.
According to IDC, the standard’s big day will come at some point over the course of the next three years.
An infographic published by the firm claims 79 percent of mobile app developers surveyed by IDC are set to integrate HTML5 into their apps they launch in 2012 in some form. But that’s just the start.
Up and up
By 2015, 80 percent of all apps will be in part of wholly based on the language.
The infographic itself is designed to highlight the importance of the Core Mobile Web Platform Community – otherwise known as Coremob – and test suite Ringmark, both of which IDC believes will be crucial in moulding the development of HTML5 over the coming years.
“HTML5 is one of the fastest evolving and most important areas of mobile app innovation,” said IDC’s Scott Ellison.
“Ringmark in turn is an important tool providing mobile app developers the ability to test how well different mobile browsers support key app functionalities, allowing developers to strategise and code accordingly.
“Coremob and Ringmark will also provide mobile browser providers, and the IT industry, valuable insights into how to further develop HTML5 mobile browser capabilities to accelerate the already explosive growth of the mobile apps space.”
In all, IDC claims there will be more than 1 billion HTML5 compatible mobile browsers on the market in 2013, further extending the standard’s reach.（source:pocketgamer）
3）A third of mobile users in ‘Asia 10′ to have smartphones by year end
by Tim Green
And there’ll be one billion smartphones in use across the region by 2015.
A new whitepaper from ad firm adsmobi and research company mobileSQUARED about mobile advertising trends in the APAC region concludes that the whole region is now migrating onto smartphones.
It says there will be one billion smartphones in the Asia10 countries (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) within three years.
From adsmobi’s point of view, this is great news – powering a total mobile advertising spend in the Asian10 markets of $4 billion by next year.
Nick Lane, mobileSQUARED’s chief analyst, said: “In 2012, the continued rise in smartphones is encouraging a faster-than-expected adoption of mobile internet and app usage across the Asia10 countries.
“Companies like adsmobi are providing the platform that is enabling agencies and brands to develop mobile rich campaigns reaching almost 1 billion people across the region. “This will drive mobile advertising spend across the Asia10 region from $3.12 billion in 2012 to $3.94 billion next year.”（source:mobile-ent）
4）Nielsen: U.S. Consumers Avg App Downloads Up 28% To 41; 4 Of 5 Most Popular Belong To Google
With smartphone penetration now at 50 percent in the U.S., the world of apps is seeing a knock-on effect in their popularity: according to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average number of apps owned by a smartphone user now at 41 — a rise of 28 percent on the 32 apps owned on average last year.
But at the same time, there are hints of people possibly approaching a limit to how much they might use them: despite the rise in app numbers, the amount of time that people are spending in apps has remained essentially flat: collectively, they are being used for 39 minutes per day today, compared to 37 minutes in 2011.
Nielsen also notes that apps seem to be taking a bit of time away from mobile web usage (perhaps this is where the extra two minutes comes from…): it says that users are using apps 10 percent more than the mobile web, compared to last year.
As for why users are spending no more time on apps than they were before: Nielsen doesn’t really explore that issue, but it does note that privacy has slightly increased as an issue for U.S. consumers: some 73 percent note personal data collection as a concern (compared to 70 percent a year ago), with 55 percent saying they are wary of sharing information. It could be that this privacy concern is actually keeping at least some people away from engaging in apps more.
Going back to the increase in app downloads noted by Nielsen, this is something that has been pointed out by the app store owners in a different way: Google says it has now passed 15 billion downloads announced this month, and Apple noted 25 billion downloads in March 2012.
This morning, Gartner released some figures that pointed to even more consolidation among the top handset makers and the top platforms — with Samsung and Apple accounting for 49.3 percent of all smartphones sold in Q1 2012 (compared to just under 30 percent a year ago).
Nielsen’s app figures seem to point to a similar trend: Android and iOS owners accounted for 88 percent of all apps that were downloaded in the past 30 days, it says (up from 74 percent last year). That may partly be to do with their own market share size in the U.S., where Android and Apple’s iOS dominate the smartphone landscape with respectively 38 million and 84 million users — but it also seems to imply that those users are also actively engaging with their respective app stores.
The other significant consolidation trend that Nielsen has picked up on is around what apps are actually getting the most traffic: even as app stores have grown, and our own collections of them have grown, we continue to fixate most on the exact same five apps this year as we did last year: they are Facebook, YouTube, Android Market, Google Search, and Gmail.
Yes, that’s right: you can slam Google, Android and Android fragmentation all you want, but four of the five most popular apps today, as they were last year, are owned by the company, and that’s partly thanks to the popularity of three of them on iOS.
Ironically, that concentration at the top is also being met with growth in long-tail consumption: Nielsen notes that the time spent on the top 50 apps is actually down compared to last year: the top 50 apps today get 58 percent of our app time, compared to 74 percent in 2011. As with our own personal app catalogues growing in size, this points to consumers getting more diverse in terms of what apps they are using overall, not a surprise really when you consider that there are around 1.1 billion apps currently between just Google Play and the Apple App Store.（source:techcrunch）
5）Tablet traffic to outpace smartphone traffic in 2013
by Zen Terrelonge
Accounting for ten per cent of total web traffic.
New data from Adobe says consumers find browsing the web via tablet almost as engaging as PCs, and certainly more than smartphones, with traffic rising ten times faster than the latter.
That’s more than a 300 per cent traffic increase year-on-year between 2010 and 2011, which is impressive given that tablets entered the market a good two years behind smartphones.
This will result in tablets generating more web traffic than smartphones early next year, and ten per cent of all web traffic in 2014.
However, despite the rise of tablet use, people still access the web via PC three times as much.
Brad Rencher, senior VP and general manager, digital marketing business, Adobe, said: “As businesses rethink their digital experiences to include mobile strategies, tablets are emerging as the consumer device of choice.
“Digital CMOs are wise to take a mobile first approach to optimise their digital content and marketing initiatives with a focus on the tablet experience because the consumer demands it.”（source:mobile-ent）
6）Gartner: Q1 2012 Phone Sales Declined 2%, Dragged Down By Asia-Pacific. Samsung Leads All
Sign of a maturing marketing flattening out, a lack of compelling devices, or a contraction in the economy? Gartner today released figures that note that worldwide sales of mobile phones were actually down by two percent this quarter, to reach a total of 419.1 million units — the first time the market has declined since the second quarter of 2009, the analysts say.
Gartner’s explanation is a slowdown in demand from Asia-Pacific, because of a lack of compelling new devices getting launched in the period: users are simply holding out until something better comes along. Nevertheless, of the vendors that are doing well, Samsung is riding at the top of the list, with 20.7 percent of all mobile sales globally, and among smartphones, it is the only Android vendor to have more than 10 percent market share — with Android now accounting for 56 percent of all smartphone sales in the quarter.
This will be the quarter that people remember as the one when Samsung swapped places with Nokia, with others like Strategy Analytics also showing a similar shift. In Gartner’s calculations of mobile sales, Nokia has now slipped down to second position with 19.8 percent of all mobile sales to Samsung’s 20.7 percent, equivalent to 86.6 million units.
Nokia, Gartner notes, had been in the number-one position since 1998 — but from the looks of its earnings for the last few quarters, it doesn’t appear that Nokia will be regaining the lead any time soon.
(Don’t rule it out yet, though. Nokia just yesterday launched two more low-cost, souped up feature phones that play to the developing markets where it has continued to do alright, despite its market share losses in more advanced countries.)
Among the other trends that Gartner noted, it pointed out that white-box vendors — the long tail of device makers that fill in the “others” category seemed to have been hit the hardest.
It notes that while companies like Nokia may have been selling in less at the retail level, white-box vendors have a supply issue in that they overproduced and now have a build-up of inventory. That will mean very cheap devices will be hitting stores in the next couple of quarters as they try to shift their stock for the next generation of devices. (This by the way was a similar problem Nokia had in Q2 2011, when Gartner suspected this might have made Nokia appear to have a bigger share of sales than it actually had.)
Overall, Samsung and Apple were the only two vendors in the top 1o mobile rankings to have gained market share: the rest all declined, as you can see from the list below.
In smartphones the power of the two is even more pronounced. Samsung and Apple now represent 49.3 percent of all smartphones sold — a sure sign of the consolidation being that a year ago the pair only accounted for 29.3 percent. Nokia’s smartphone share is down to 9.2 percent, Gartner says.
Samsung also managed to wrest the leading smartphone maker crown from Apple this quarter: it sold 38 million units to Apple’s 33 million.
Among Android makers, Samsung is also proving once again that it is the brand to beat: it accounted for 40 percent of all Android smartphone sales. (In that respect, Google’s Motorola buy seems less and less like a device play, or that it can realistically be one.)
But even with Apple in second, its actual growth was hugely impressive, at 96.2 percent over the year. China, Gartner notes, is now Apple’s second-largest market after the U.S. It looks like those sales were 8 million in total: 5 million from Apple’s official sales channges, and another 3 million from “transshipments” from Hong Kong.
More worryingly, RIM sold only 9.9 million units in the quarter and its global mobile share declined down to a mere 2.4 percent (in smartphone-only, that share is 6.9 percent, roughly half of what it was a year ago). BlackBerry 10, its new OS, will hopefully be the knight in shining armor that RIM desperately needs. Also, while Windows Phone actually grew in real terms, with 2.7 million sales in the quarter compared to 2.6 million a year ago, it’s not at all keeping pace with overall growth, and its share is now down to 1.9 percent from 2.6 percent a year ago.
Overall, smartphone sales accounted for just over one-quarter of all mobile sales: they stood at 144.4 million units, out of total mobile sales of 428 million units. That represented growth in smartphone sales of 44.7 percent, Gartner says.
Samsung’s Galaxy S III, the follow up to its best-selling Galaxy S II, was launched only last month and is now gradually getting rolled out worldwide — although it has seen mixed reviews and so it remains to be seen whether it will prove to be a similar blockbuster for the Korean company. In the meantime, we all continue to guess when Apple might release its next iPhone — with many suspecting it will not be until the later half of this year.（source:techcrunch）