当一款游戏已经成为世界上最畅销的手机游戏，跨平台销量达到700万，另外还有1100万人次的免费下载量，如何再度发掘这款游戏的吸金潜力？

《愤怒鸟》的游戏开发商Rovio公司的CEO米凯尔.海德（Mikael Hed）给出了答案：在游戏中设置付费功能选项，让卡在某个级别难以突破的玩家借此“绿色通道”，顺利晋级。

Angry Birds download with Mighty Eagle IAP

据了解，这个名为“神鹰”（Mighty Eagle）的游戏内置功能，相当于一颗精灵炸弹，可以帮助卡在半途无法过关的《愤怒鸟》游戏玩家开山阔路，但为了保证游戏规则公平，玩家每过一关只能使用一次“神鹰”炸弹，如果玩家还想再用一次，就得先用普通的鸟弹将本关游戏成就清零，重新开始。

Rovio公司CEO米凯尔.海德表示，“如果你的鸟弹不够用了，就可以召唤神鹰来帮你清场”，当然，召唤“神鹰”的前提是你已经购买了这项游戏内置功能。

据了解，诺基亚Ovi应用商店的《愤怒鸟》游戏已开始增设这一功能，其iOS升级版本也将在苹果应用商店上架，预计还将覆盖Android版本，虽然价格还未公布，但有关方面预测其标价将是99美分。

Rovio leverages 18 million Angry Birds downloads with Mighty Eagle IAP

When you’re the best selling mobile game in the world with seven million sales across all devices, and another 11 million downloads of your free versions, how do you make more money?

According to Mikael Hed, CEO of Rovio, the Finnish developer behind Angry Birds, the answer is add an in-app purchase that will enable gamers who are stuck on one level to overcome their frustration.

“We want Angry Birds to revive stress not increase it,” Hed explained, at Nokia World 2010, as he introduced the Mighty Eagle in-app purchase.

Is it a bird?

This acts as a smart bomb to clear any level you’re stuck on, but to ensure balanced gameplay, the Mighty Eagle can only be used once per game to clear any level.

If you want to use it again, you will have to clear that level using the normal arsenal of birds before the Mighty Eagle is again made available.

“When your bird arsenal isn’t enough, and you’re stuck on a level, you summon the Mighty Eagle,” Hed said

Of course, by summon he meant buy as an in-app purchase, something demonstrated in this context via Nokia’s Ovi Store.

The Mighty Eagle will also be made available on the Apple App Store via an update to iOS game, and we’d expect it to feature on the Android version of the game soon to be released.

Pricing wasn’t announced but we’d expect 99c.

“From a business perspective, this is the end of mobile games as a commodity and the start of games as a service,” Hed explained.（source：pocketgamer）

声明：本文中文为游戏邦翻译，英文原文采用pocketgamer，转载请保留版权信息，谢谢！