作者：Felipe Laso

欢迎回到游戏/应用的营销及推广技巧系列文章的最后一部分！就像我们之前所提到的，本部分文章将着重强调文本并提供一些有帮助的数据，技巧和工具。（请点击此处阅读本系列第1、第2、第3部分）

10大营销技巧

作为我们迄今为止所提到的内容总结，我将在此列出你在营销游戏时应该牢记的10大要点。

如果你是一名独立开发者，没有太多时间专注于游戏开发中并且希望能够有效地利用这些时间，那么以下内容对你来说便非常有帮助！

1.创造一款非常出色的应用——并不断创造更多应用！

2.重视用户，聆听他们的想法，关心他们的感受，并基于他们的需求更新/调整你的应用。

3.为你的应用创造一个合适的图标以及UI/UX。如果有必要的话请不要节省这笔开支！

4.创造一个优化的App Store页面，添加吸引人的描述和华丽的截图。

5.加入你的目标用户常驻社区（如论坛等）。

6.交叉推广你的应用。

7.为你的应用创建一个网页并附加合适的推销标语。

8.创建一个新闻邮件、Twitter帐号，以及/或者Facebook页面，并在你的应用中提供这些平台的相关链接。

9.创造一个健全的网络连接，让玩家的好友和应用评论者能够帮助你进行市场营销。

10.在你开始4W（游戏邦注：即Who，What，Why，When）和1H（How）之前审视你的理念。

调查数据和技巧

“每年参加几次会议。这点非常重要！参与这种讨论活动能够为你带来更多有趣的灵感。”——Phil Hassey

“致力于创造更多应用！你所制作的每款应用都能够有效地提高你的技能，并帮助你获得更大的成功且创造出更多被动收益。而如果你还是新手，我建议你先创建细分市场的应用（能够调动部分用户激情的较小应用）。而当你掌握了技能后你便离成功不远了（但是如果你想要创造一款受欢迎的大众市场游戏你就还需要继续努力）。请牢记，如果你制作的是一款细分市场的应用，请确保它的售价是等值于你所付出的时间！所以你必须选择一个愿意付钱玩你的游戏的细分市场。”——Ray Wenderlich

“保持活力，实事求是，充满耐心地致力于你所热爱的事业——不管你是否认为自己是一名企业家，你都在创建着一项了不起的业务。请不要忽视这些内容！打造一个成功的公司即获得品牌认知，你需要利用市场营销手段去达到这一目标。祝你好运并愉快地享受这种挑战！”——David McGraw

“最大的技巧是决不放弃绝不气馁。制作游戏（或其它独立软件）只是因为你想这么做，你喜欢它们，而不只是因为你想赚钱。当你完成一款作品时你会感到满足；而当你开始能够从中赚钱时，你便会源源不断地汲取更多利益。如果你只是为了获得利益而努力，你便会因为自己的作品无利可图时而感到痛苦。而此时你也会忘记你正在做一些自己喜欢的事。”——Lynn Pye

“当你在制作杰出的应用/游戏的同时也不要忘记维持人际关系——包括新闻媒体，其他开发者以及你的用户基础。做到这一点并不难，你只要假设人们对你的作品感兴趣并保持友善态度即可。对于独立开发者来说Twitter便是一个很好的交流平台。而参加会议，与不同人士进行面对面交谈也不失一个好的选择。除此之外你也可以观察别人是如何体验你的游戏（但是中途不发表自己的任何意见）。所以千万不要在此感到沮丧。”——Markus Nigrin

工具，网站，资源等

“保持更新！不要将一天24小时都投入于编码中，而是花更多时间去检查新的趋势/应用，学习新内容等等。”——Fabio Budai

我们在调查中让参与者列出“你最离不开的5大开发工具或网站。”而以下则是出现最多的答案：

1.网站

Ray Wenderlich

Font Squirrel

Stack Overflow

PrMac

Touch Arcade

Test Flight

Video Copilot

3DBuzz

Lynda

Digital Tutors

Urban Airship

ManiacDev

iDeveloper TV

2.游戏工具

Texture Packer and Physics Editor

Particle Designer

Glyph Designer

Zwoptex

Sprite Helper

Level Helper

3.软件

Dropbox

Xcode

Evernote

AppViz

MAMP

XAMPP

ScreenFlow

Espresso

Coda

TextMate

Gitbox

Numbers, Keynote, and Pages

Office for Mac

1Password

4.图像和媒体

Pixelmator

Adobe Photoshop

Adobe Illustrator

iMovie

GarageBand

Adobe After Effects

5.网络工具和资源

WordPress

SquareSpace

Joomla!

Drupal

6.API和SDK

Cocos 2D

Chipmunk

Box2D

Unity 3D

Shinobi Controls

Corona SDK

7.应用程序

iBooks

Pages, Keynote, and Numbers

Dropbox

Prompt

Remoter VNC

Fonts

Evernote

WolframAlpha

iMovie

GarageBand

总结

真心希望你们能够借助本篇文章找到适用于自己游戏开发的数据，技巧和工具。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

How to Market and Promote your Games and Apps: Part 4/4

By Felipe Laso

Welcome back to the final part of our epic series on Marketing and Promotion of Games and Apps! We’re very happy with the response we’ve gotten and feel glad you’ve enjoyed the series.

As we mentioned before, this part will be light on text and more focused on providing stats for you as well as tips and tools shared by our awesome survey respondents.

Let’s get started and wrap this series up!

Top 10 Marketing Tips

As a summary of what we’ve covered in the series so far, we thought we’d share the top 10 things you should do to market your product.

If you’re an indie developer with a limited amount of time, and want to make sure you spend the time you do have wisely, this list might be particularly useful.

1.Make an amazing and polished app – and keep making apps!

2.Customers, Customers, Customers. Listen to them, care for them and update/modify your app as THEY see fit for their needs!

3.Create a great icon and UI/UX for your app. Spend some money on this if necessary!

4.Create a polished App Store page with an enticing description and decorative screenshots.

5.Get involved with the community your target audience hangs out in (forums, etc).

6.Cross promote your apps.

7.Create a web site for your app with a polished sales pitch.

8.Create a newsletter, Twitter account, and/or Facebook page and allow customers to join/follow/like in your app.

9.Develop a healthy network of connections, friends and app reviewers to help you with marketing.

10.Vet your idea before you even start with the 4 W’s and 1 H.

Survey Stats And Tips

“Go to a couple conferences a year. It’s earthshatteringly important! There’s always that one conversation you have that gives you some great idea.” – Phil Hassey

“Keep making apps! Each app you make will increase your skills and (hopefully) lead to more success and build passive income. Also – if you’re a beginner I recommend making niche apps (apps for a small but passionate subset of users). It’s easier to have success there while you’re building your skills (but much harder to make a very popular mass market game for example). But remember – if you make a niche app, you have to charge more money to make it worth your time! So choose a niche that is willing to pay.” – Ray Wenderlich

“Stay motivated, be realistic, have patience and continue doing what you love to do — you’re building a business whether you think you’re an entrepreneur or not. Don’t ignore these things. Building a successful business is about brand recognition and you get that by marketing consistently and marketing well. Good luck and Have Fun!” – David McGraw

“The biggest tip is not to give up and not to be discouraged. Make your games (or whatever indie software) because you want to, because you love it, not solely because you want to make a buck. When you have your finished product, you will be content. When you start making money on it, it will be gravy. If you go at it purely from a profit motive, you will be miserable if something doesn’t sell. It’s all about doing what you love.” – Lynn Pye

“Build relationships while making your killer app/game. With press, other devs, your customer base. It is not that hard, just assume people are interested in you and your work and be nice. Twitter is a great gathering place for Indies with all success levels. Go to conferences, meet people in person. Watch people using your app without saying something. Learn. Don’t get frustrated. Meet Ray and Vicki ” – Markus Nigrin

Tools, Websites, Resources And More

“Stay updated! don’t code 24 hours a day, but take your time to check new trend/apps, learn new things and so on.” – Fabio Budai

In the survey we asked respondents to list “5 Development Tools or Websites you can’t live without.” Here were the most popular responses:

1.Websites

Ray Wenderlich

Font Squirrel

Stack Overflow

PrMac

Touch Arcade

Test Flight

Video Copilot

3DBuzz

Lynda

Digital Tutors

Urban Airship

ManiacDev

iDeveloper TV

2.Game Tools

Texture Packer and Physics Editor

Particle Designer

Glyph Designer

Zwoptex

Sprite Helper

Level Helper

3.Software

Dropbox

Xcode

Evernote

AppViz

MAMP

XAMPP

ScreenFlow

Espresso

Coda

TextMate

Gitbox

Numbers, Keynote, and Pages

Office for Mac

1Password

4.Graphics & Media

Pixelmator

Adobe Photoshop

Adobe Illustrator

iMovie

GarageBand

Adobe After Effects

5.Web Tools & Resources

WordPress

SquareSpace

Joomla!

Drupal

6.APIs & SDKs

Cocos 2D

Chipmunk

Box2D

Unity 3D

Shinobi Controls

Corona SDK

7.Apps

iBooks

Pages, Keynote, and Numbers

Dropbox

Prompt

Remoter VNC

Fonts

Evernote

WolframAlpha

iMovie

GarageBand

The End

And with that, we conclude this epic 4 part series.

Thank you very much for sticking with us until the very end. We hope you find some of these stats, tips and tools useful throughout your development lifecycle.

If you have any final marketing tips or questions, please join our forum discussion below! :](source:raywenderlich)