游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

每日观察:关注英国家长对游戏分级情况的看法(4.14)

发布时间:2012-04-14 11:50:36 Tags:,,

1)英国网站Playr2.com最近调查结果显示,在1221名接受访问的家长中,有64%受访者称自己没有关注过孩子所玩游戏的年龄分级情况,其中有55%表示自己根本不认为年龄限制对电子游戏有何意义。但也有51%家长称,他们也不担心孩子玩那种仅限18岁以上成人的游戏。

cute-boy-playing-video-games(from games)

cute-boy-playing-video-games(from games)

但如果切换到电影这种媒体,就有54%家长称他们会担心那种仅限18岁以上成人的电影会对孩子产生不良影响。而当问及是否认为暴力电子游戏会对孩子产生消极影响时,61%受访者却给予否定回答。

2)英国儿童社交集换卡牌游戏公司Fight My Monster日前宣布其在线社区玩家达100万人(游戏邦注:该公司游戏锁定3至11岁的儿童用户,其用户平均年龄为10岁)。

fight-my-monster(from forgamersbygamersdaily)

fight-my-monster(from forgamersbygamersdaily)

据其所称,13岁以下群体是游戏领域中最难获取的用户,要保持这些用户粘性更是难上加难,但Fight My Monster成功做到了这两点,其用户粘性是另一儿童在线社区Moshi Monsters的4倍,也几乎是英国Facebook少儿用户的2倍。

Fight My Monster高管Dylan Collins表示,动视、Jakks Pacific和Nickelodeon等公司一般要投入3500万至5000万美元开发面向少儿用户的游戏(例如《Skylanders》和《Monkey Quest》),而Fight My Monster的成本仅15万美元。

3)法国发行商育碧及开发商The Method日前宣布《House M.D.: Critical Cases》已投放Facebook进行公开测试。

House M.D.: Critical Cases(from games)

House M.D.: Critical Cases(from games)

《House M.D.: Critical Cases》是一款混合管理元素及寻物解谜题材的Facebook游戏,玩家在游戏中要扮演医生角色应对病人的疑难杂症,同时还需要搜索一些场景或完成考验记忆的谜题以便对症下药。

4)在本周的Facebook新晋游戏榜单(MAU低于100万)上,位居榜首的Blue Planet Software游戏《Tetris Stars》新增4万MAU,增幅达80%。

SportsButter游戏《Hockey Pool》新增2万MAU,增幅为200%(几乎有2个月没有推出任何宣传活动),Game Insight旗下的《Lords of Atlantis》也新增2万MAU,增幅达200%(这与6waves的发行支持有关),Playality旗下的射击游戏《DDTank》MAU增加1万,增幅达100%。这是该游戏2011年7月以来的首次重大突破,当时其MAU仅12.5万。

Top gainers this week--MAU(from AppData)

Top gainers this week--MAU(from AppData)

King.com本周三刚发布的新游戏《Candy Crush Saga》新增1万MAU,增幅达50%。MindJolt在本榜单有三款游戏均新增1万MAU,它们分别是位居第9名的《Bush Whacker》(增幅达50%),第11名《Carbon Auto Theft》(增幅达20%),以及第20名《Gallows-Tree》(增幅为13%)。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Truth: Most parents don’t care about game ratings

by Joe Osborne

Parents may be concerned about their kids’ Facebook use, but when it comes to what games they’re playing? According to a survey conducted by UK-based game website Playr2.com, 64 percent of parents effectively said, “Meh.” A hefty 1,221 parents were asked whether they checked the age ratings on games before allowing their kids to play them, to which they replied “no.”

Oh, don’t worry, it gets more interesting. Of the 64 percent that admitted to not bothering to look, 55 percent of respondents said it was because they simply didn’t think age restrictions “mattered” on video games, according to Playr2.com. Better yet is that when parents were asked whether they’d care if they found their kids playing a game reserved for those 18 and older, 51 percent of the moms and dads replied “no.”

But when parents were asked the same exact question applied to movies–”Would you be concerned if your child was playing video games with an age restriction of 18?”–54 percent of parents said that they would be concerned. Playr2.com then asked moms and dads whether they thought that violent video games could affect them negatively. A large majority, 61 percent, said “no.”

If this is indicative of more than just 1,200 parents, then it’s no wonder how kids consistently get their mitts on games that, simply put, aren’t meant for them. It makes you wonder just how effective organizations like the ESRB are at communicating their message to parents. On the other side of the same coin, it makes you wonder just how much parents know about the games that their kids are playing and, more importantly, how they’re affecting them. But who knows: Maybe … just maybe they aren’t at all.(source:games

2)UK-based startup game company reaches one million players…and counting

Jacob Lopez

The makers of child-aimed social trading-card game Fight My Monster have just announced that they have reached their one millionth player. It’s aimed at boys aged between 3 and 11, but the average-aged player is 10 years old (10.4 to be precise).

According to the makers, the under-13 crowd is a tough sell in the gaming world. Keeping them engaged is even tougher. Fight My Monster has managed to do both so far. The challenge, the creators say, is getting the word out. Children under 13 may not always be granted access to social networking sites (like Facebook and Twitter) or personal email accounts.

They also claim four times the engagement of Moshi Monsters (a monster-based online world for kids) and almost twice that of Facebook among children in the UK.

Dylan Collins for Fight My Monster spoke with GamesBeat about the title and its growth, saying that they are the “fastest growing online game for boys in the UK.” Players have generated more than six million cards to date, and Fight My Monster has seen more than 32 million battles.

According to him, companies like Activision, Jakks Pacific, and Nickelodeon have each spent somewhere in the realm of $35 to $50 million to create titles such as Skylanders and Monkey Quest to cater to young boys. “We’ve done it with what they spend on a good night out,” says Collins, “$150k, to be exact.”

They’ve managed to raise $2.1 million in funding and have already gathered major investing from big names such as Greycroft Partners, eVentures, and some well-known angel investors.

However, they’ve yet to touch that money. Those aren’t bad numbers for a company that just hired its fifth employee.

He adds that Fight My Monster is seeing “runaway playground growth” and has gathered “significant interest from the licensing world,” such as a TV production deal with BrownBag Films (which is behind Disney’s Doc McStuffins).

Collins thinks that some of the success comes from the fact that Fight My Monster is actually a trading-card game, “I think the reason we’ve grown so fast is that we’re not a virtual world. We’re an online trading-card game. Most of our direct competition is very much the former or a clone of the former.”(source:venturebeat

3)House looks impossibly adorable in House M.D: Critical Cases on Facebook

by Joe Osborne

Somehow, French games publisher Ubisoft and developer The Method made House look as cute as a button. The duo recently announced that House M.D.: Critical Cases is now available for all to play in an “open beta.” Plainly speaking, the House social game has gone live. And boy does The Method lay on the drama, which is most definitely a good thing.

House M.D.: Critical Cases is a mix between a management slash avatar-driven Facebook game and a hidden object game. Throughout game, players manage patients’ strange medical issues, much like the in the show. But at some points players see Prospect Park Hospital through an isometric view a’ la FarmVille, while at others players must search hidden-object scenes or complete memory puzzles for clues pointing to just what might be wrong with their patients.

Of course, none other than House himself serves as players’ guide every step of the way, but the show’s cast of characters help out too. In fact, think of House M.D.: Critical Cases as if you’re the team of doctors’ newest member, and that you’re solving various mystery cases with them. This Facebook game looks to be one of the most story driven we’ve seen to date, and that’s fitting for one of the most acclaimed dramas on TV. See for yourself whether The Method’s ambitions translate into a game you can see yourself digging.(source:games

4)Tetris Stars slides into top spot of this week’s emerging Facebook games

Mike Thompson

Blue Planet Software’s Tetris Stars took the top position of our emerging Facebook games this week, thanks to a 40,000 monthly active user jump for an 80 percent gain.

Three games on this week’s list saw gains over 100 percent. SportsButter’s Hockey Pool saw an upswing of 20,000 MAU for a 200 percent gain after two months of almost no activity; the game has a history of flat traffic interrupted by significant MAU spikes every few months. Game Insight’s Lords of Atlantis was also up by 20,000 MAU for a 200 percent gain, thanks in large part to being published by 6waves and benefitting from the company’s traffic-driving abilities. Playality’s artillery shooter DDTank has started regaining traffic, increasing by 10,000 MAU for a 100 percent gain. This is the first noticeable traffic gain for the game since July 2011, when it had 125,000 MAU.

ELEX’s DDTank 377-br, a Portugese language entry in the same series, gained 10,000 MAU for a 33 percent gain. DDTank 377-br appears to be a spin-off or sequel of the original DDTank, which launched in September 2010 and currently has 470,000 MAU. This is the first significant activity for DDTank377-br in six months, since the game’s MAU numbers flatlined in October 2011 after reaching a peak of 300,000 MAU that August.

King.com’s Candy Crush Saga, which launched on Wednesday, debuted on the list thanks to its 10,000 DAU increase for a 50 percent bump. It probably won’t be long before the gain starts showing up on our Top Gainers lists, thanks to the popularity of the other “Saga” games.

MindJolt has three games on this week’s list, all with 10,000 MAU gains. Bush Whacker, which the company is publishes, increased by 50 percent and took the No. 9 spot. Carbon Auto Theft gained 20 percent and took the No. 11 spot, while the Hangman-based Gallows-Tree held onto the No. 20 spot with its 13 percent increase.(source:insidesocialgames


上一篇:

下一篇: