随着社交游戏玩家数量的急剧上升，品牌企业通过社交游戏渠道进行营销逐步成为了一种流行的趋势。

cafe-world

特别是用户数量庞大，粘性强的社交游戏更能受到品牌企业的青睐，诸如farmville或者mafia wars等等。

在zynga旗下Cafe World游戏（目前有超过2000万的月活跃用户和超过400万的日活跃用户）当中，知名的戒烟运动组织TheTruth.com、个人护理产品Tom’s of Maine、日本丰田汽车Toyota都以问卷调查的名义参与到Cafe World的社交游戏营销中来。

在问卷调查中，日本丰田汽车Toyota会向参与的玩家提供2枚Cafe Cash，个人护理产品Tom’s of Maine提供3枚Cafe Cash，而TheTruth.com则可能什么也得不到，games网站的标题将后者称为“骗局”。

If you’ve been waiting for some free Cafe Cash and haven’t checked the Earn Café Cash tab of Cafe World  recently, now’s the time to log in. Right now, clicking on that tab should lead players to three new promo surveys, but there’s a catch — only two of the three will be earning you any premium game currency.

The one disguised as “Answer the question: In what year were you born?” is actually a public service announcement from TheTruth.com, a famous anti-smoking campaign! We’re not sure why they wanted to deceive players by pretending their survey is something else. But at least they were honest about not choosing to advertise their survey as giving out any Cafe Cash.

cafe-world-thetruthdotcom

For the ones here to deliver the goods, we’ve got Tom’s of Maine, an all-natural personal care products company that’s offering 3 Cafe Cash for clicking through their poll and watching their promo video.

cafe-world-toms-of-maine

And Toyota is offering 2 Cafe Cash for some casual questions about how you got your first car, and then they want to know which of their three clips about car ownership you liked the most.

cafe-world-toyota-ericas-surprise

Remember, as always, there’s no obligation to do anything but answer the poll questions in order to get your free monies. You don’t have to ‘like’ a page or even the questions truthfully. But it’s best to be honest since companies do desire this data, and it certainly wouldn’t hurt you to answer. （source：games）