1）Zynga日前宣布其收购的OMGPOP公司旗下热门游戏《Draw Something》发布50天已实现5000万次下载量，DAU达2400万，但并未区分iOS、Android及付费版本下载量。

Draw_Something(from techradar.com)

据AppData数据显示，通过Facebook Connect登录该游戏的MAU为3280万，DAU是1440万（游戏邦注：据该公司副总裁Eric von Coelln所称，有大量用户并不是通过Facebook登录游戏）。在3月6日，OMGPOP曾透露这款游戏DAU达710万，下载量为1200万次，由此可见该游戏用户增长率高达300%。

2）CSS Insight和Distimo最新报告显示，谷歌应用商店Google Play所创造的日均收益仅为苹果iTunes App Store的八分之一。

报告指出，2012年1月份，iPhone营收榜单前200名应用日均创收334万美元，iPad营收榜单前200名应用日均销售额也达到了207万美元，苹果App Store在1月份每天至少创收540万美元，而苹果则从中抽成160万美元。

google_play(from dribbble.com)

与此同时，当时尚未更名的Android Market（即现在的Google Play）前200名营收榜单的智能手机及平板电脑应用日均收益仅67.9万美元。

苹果App Store在1月份的iPad应用超过17万款，该应用商店共有55万款应用，Google Play在同一时期的应用数量超过40万款。

在苹果和谷歌应用商店中，IAP收益所占份额最大，约占1月份所有应用销售额的360%，这两者的应用销量都有所增长。虽然Google Play目前收益落后于App Store，但在1月份日均收益已经增长31%，不过Android平台的IAP收益仍然不足iOS平台IAP收益的四分之一。

3）移动分析公司Flurry最新报告指出，亚马逊Appstore所创造收益远超过Google Play（游戏邦注：亚马逊Appstore于去年上线，支持亚马逊用户直接通过网页浏览器或亚马逊Appstore购买和下载Android应用程序，而Google Play则是所有Android移动设备上的标准应用商店）。

amazon appstore(from brighthand.com)

Flurry数据显示，亚马逊Appstore每用户平均收益超过Google Play的三倍，约是苹果App Store每用户平均收益的89%左右，而Google Play每用户平均收益仅为iOS平台的23%。

Flurry认为出现这种结果的原因在于，零售和数字销售并非“谷歌的传统核心竞争力”，并预计明年将有更多Android开发者支持亚马逊Appstore，而三星等大型Android设备供应商也可能效仿亚马逊，推出自己的Android应用商店。

4）ABI research最近报告预测，手机用户今年的应用下载量将近360亿次，而Windows Phone平台所占份额仅2%，iOS和Android两者将占据83%的下载量。

报告指出Windows Phone平台落后的四个主要原因是：

*移动设备市场份额较小

*全球扩张速度较慢

*缺乏免费应用

*没有推出平板电脑

高级分析师Aapo Markkanen指出，许多开发者认为，Windows Phone从技术角度上看是一个非常出色的平台，也没有Android那种严重的分裂性问题，即将面世的Windows 8平板电脑以及Windows Phone更新至Apollo版本或将增强该平台吸引力。

5）市场调研公司Piper Jaffray最近调查指出，有34%美国青少年是iPhone用户，而2011年的这一比例则是23%，2010年仅为17%。

teen users(from wifihotspot.za.net)

与此同时，40%的美国青少年计划在未来6个月购买iPhone，其比例比去年增长3%。此外还有34%青少年拥有平板电脑，而去年的这一比例则是22%。在这些拥有平板电脑的青少年中，70%是iPad用户，19%是Android平板电脑用户，11%是Kindle Fire用户。而拥有电子阅读器的青少年比例仅为17%，去年则是11%。

6）Canaccord Genuity最近报告称iPhone 4S仍是3月份美国最热销的智能手机，在AT&T, Verizon和Sprint等运营商销售渠道均是如此。

排名第二的是三星，其智能手机设备在T-Mobile渠道最有市场（游戏邦注：T-Mobile并未供应iPhone），三得Galaxy S II在AT&T和Sprint也跻身热销榜单前三名。

smartphonesales-march-2012(from canaccord)

7）Rovio近日宣布《愤怒的小鸟》动画片已投入制作，该动画系列有52集，将支持在多种设备上播放，预计将于今年秋季推出，而其动画电影则可能到2013或2014年才会面世。

8）德国社交游戏开发商Wooga近日宣布其iOS游戏《Diamond Dash》下载量已经超过1100万次，该游戏Facebook版本MAU已超过3000万。

wooga-diamond-dash-ios-device-breakdown(from pocketgamer.biz)

这个手机版游戏支持玩家在不同平台上同步自己的帐号信息，在这1100万次下载量中，有64%用户通过Facebook登录游戏，这些登录玩家的IAP付费意愿是其他玩家的8倍左右，50%的登录玩家平均多付费50%。

iPad用户下载量占比40%，其中新iPad用户占13%，而iPhone用户下载量则是51%，其余9%来自iPod touch用户。

据Wooga所称，iOS版本与Facebook网页版本相绑定后，选择了Facebook通知服务的用户在iOS设备上浏览Facebook时，可以直接导向iOS游戏。在3月份，用户通过Facebook通知而进入iOS游戏超过1850万次。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Draw Something surpasses 50 million downloads, may have as many as 24 million daily active users

Kathleen De Ver

Pictionary-inspired game Draw Something has now passed 50 million total downloads and may have as many as 24 million daily active users. Zynga, which acquired Draw Something-developer OMGPOP for $180 million last month said the game reached the 50 million download mark after 50 days of release.

Somewhat unusually for a mobile app, OMGPOP and Zynga have been providing fairly regular updates on the game’s total download numbers, allowing us to plot the game’s growth. Zynga did not reveal the breakdown of downloads between iOS and Android, or how many of those downloads were for the paid version of the game.

Zynga also declined to reveal the game’s current daily and monthly active users, but it is possible to see how many of the game’s players are logging in through Facebook Connect with our traffic tracking service AppData. Draw Something currently has 32.8 million MAU and 14.4 million DAU, a slight decline from its peak of 14.6 million DAU. It’s important to note AppData’s figures do not represent the game’s total MAU or DAU — last month OMGPOP’s then vice-president Eric von Coelln told Inside Social Games a “large percentage” of the app’s users play the game without logging in with Facebook.

Here’s where the 24 million DAU estimate comes from: As of March 6, OMGPOP revealed the game had about 7.1 million DAU and had been downloaded 12 million times, meaning the game has grown by a meteoric 300 percent in the last month alone.

According to AppData, between March 5 and March 9, Draw Something saw an average DAU of about 4.24 million users, meaning approximately 60 percent of those 7.1 million DAU were logged in with Facebook. Assuming growth remained consistent and that the ratio of players logging in through Facebook versus those don’t has also remained stable, Draw Something’s current DAU is likely somewhere in the range of 24 million players. That’s also in line with von Coelln’s assertion that a significant percentage of Draw Something users weren’t logging in with Facebook.

While these numbers are only rough estimates, they do shed some light on why Zynga was willing to pay $180 million for OMGPOP. In Zynga’s most recent earnings report, the company had over 15 million daily active users on mobile at the end of 2011, meaning the Draw Something acquisition may have more than doubled the company’s mobile footprint overnight. This adds up to a formidable cross promotion network for Zynga and its games. Many developers have told us cross promotion is one of their most valuable mobile marketing channels, and with Zynga investing heavily in mobile – the company has released 15 games in the past six months alone — it’s easy to understand why it was so important for the company to boost its mobile userbase in an increasingly competitive market.（source:insidemobileapps）

2）At $679,000 a day, Google Play makes an eighth of iOS App Store’s $5.41M daily revenue

Kathleen De Vere

A new study from CSS Insight and Distimo is reporting Google’s app store Google Play brings in just one eighth of the daily revenue that Apple’s iTunes App Store does.

According to the new App Vu Global report, in January 2012, the top 200 highest grossing iPhone applications generated an average of $3.34 million in daily sales. The top 200 grossing iPad applications daily sales were not far behind, earning an average of $2.07 million.  Combined, Apple’s App store earned at least $5.41 million a day in January, with Apple itself taking about $1.6 million of that. By comparison, the Android Market (now renamed Google Play) registered average daily revenues of $679,000 for the top 200 highest grossing smartphone and tablet apps in the same period.

In January, Apple reported the iTunes App Store contained more than 170,000 iPad apps and 550,000 thousand apps in total. Google Play passed the 400,000 app mark in the same month.

In-app purchases accounted for the majority of revenue in both stores, accounting for 60 percent of total app revenues in January. Sales also increased month-over-month for both stores, despite January’s reputation as a slow time for consumer purchases.

Overall, the report is both good and bad for Google. While Android appears to be lagging far behind Apple in terms of delivering developer revenue, Google Play recorded a 31 percent rise in daily revenues in January. However, with in-app purchases credited to much of the growth in both app stores, Google’s difficulty to monetize through in-app purchases — Android still delivers less than a quarter of the revenues through in-app purchases than iOS does — means the service will likely lag behind iOS for a long time to come.（source:insidemobileapps）

3）Amazon Appstore pummels Google Play in revs per user – analyst

by Mike Rose

The latest report from mobile analytics firm Flurry has found that Amazon’s Android Appstore is generating significantly more revenue per user that Google’s own Play store.

The Amazon Android Appstore launched last year, allowing Amazon users to purchase and download Android apps straight through Amazon via a web browser, or through the Amazon Appstore Android app. The Google Play store, in comparison, comes as standard on all Android devices.

New data from Flurry suggest that the Amazon Appstore generates more than three times as much revenue per user compared to the Google Play store. Flurry reports that the Amazon Appstore generates 89 percent as much revenue per user as Apple’s iOS App Store, while Google Play generates just 23 percent in comparison to iOS.

Flurry believes that the difference is down to retail and digital sales not being “Google’s traditional core competency,” while both Apple and Amazon have perfected efficiency in online shopping.

The company also expects to see an increasing number of Android developers supporting Amazon over the next year, while it believes that other big Android supporters, such as Samsung, may decide to copy Amazon and make a big push with their own stores.（source:gamasutra）

4）WinPho to account for just two per cent of app downloads in 2012

by Zen Terrelonge

While iOS and Android will occupy 83 per cent.

Mobile users are set to download almost 36 billion apps this year, though the Windows Phone platform will account for just two per cent of that amount, according to ABI research, which doubles 2011 results.

Meanwhile, iOS and Android will continue to lead the market by securing 83 per cent of the app downloads.

The Microsoft platform even trails its partner Nokia’s Symbian OS and BlackBerry, which is often criticised for its poor apps.

The report highlights four key reasons why WinPho is a slow burner:

* Small device market share

* Delayed global expansion

* Lack of freemium apps

* No tablets on the market

Aapo Markkanen, senior analyst, says: “One message we hear from many developers is that, purely technically speaking, Windows Phone is actually a rather appealing platform. And if it turns out to be a platform for relatively high-end devices, avoiding the fragmentation pitfalls of Android, it won’t even need to achieve a remarkably large market share to attract a vibrant app scene.

“The arrival of the first Windows 8 tablets, as well as Windows Phone’s upgrade to the Apollo iteration, should also give it a boost, since developers can reuse their code to launch on various screen sizes.”（source:mobile-ent）

5）One-third of US teens own an iPhone

by Zen Terrelonge

And 40 per cent plan to buy one.

Research firm Piper Jaffray claims 34 per cent of American teens own an iPhone, which rises from 23 per cent in autumn 2011 and 17 per cent from a year ago.

Meanwhile, 40 per cent plan to buy an iPhone in the next six months, up three per cent on the previous year.

Additionally, a further 34 per cent owns a tablet, which is up from 22 per cent a year ago. Of the third that own tablets, 70 per cent were iPads, 19 per cent were Android tablets and 11 per cent were Kindle Fires.

In comparison, further results show just 17 per cent own an e-reader, up from 11 per cent the previous year.（source:mobile-ent）

6）iPhone 4S is still the best-selling smartphone in the US

by Zen Terrelonge

Cemented its position following October release.

Canaccord Genuity claims the iPhone 4S remained the number one smartphone in America throughout March, securing the coveted spot across AT&T, Verizon and Sprint from the time it was released in October.

Meanwhile, Samsung is the number two vendor behind Apple and the firm has secured the top smartphone spot across T-Mobile, thanks to the Galaxy S II.

However, it should be noted that T-Mobile is a network that doesn’t provide the iPhone.

Samsung has also had the Galaxy S II secure top three positions with AT&T and Sprint, while the Galaxy Nexus is popular across Verizon.

Mike Walkley, analyst, Canaccord, says: “During March, our checks indicated the iPhone 4S remained the top smartphone in the U.S. market and Samsung gained share as smartphone penetration grows in US prepaid channels.”（source:mobile-ent）

7）Angry Birds animated series coming Fall 2012

By Nadia Oxford

It’s nice to know that some things in this fast-paced world of ours will never change. Specifically, wherever there’s a hit video game, a cartoon adaptation is never far behind. (“Do the Mario!”) Not only will we be seeing a Chop Chop Ninja cartoon before too long, but over the weekend, Rovio announced that at Angry Birds cartoon is in the works.

“We’re going to roll out a weekly animation series later this year [as] shortform content,” Rovio’s head of animation, Nick Dorra, said at Cannes’ MIPTV conference over the weekend.

Dorra also stated that the series would consist of 52 episodes, and would be released across multiple devices. “We’re looking at building a video app for that, and we’re also looking at partnerships and so on… We want to be on all screens,” he said.

The Angry Birds shorts will clock in at about two and a half minutes each, which means they have the potential to be a lot of silly fun–kind of like those “animated” scenes that you’d be rewarded with whenever you did well at Number Munchers. However, Rovio has something a little deeper in mind for the recent push behind the Angry Birds brand, including the upcoming cartoon.

“It’s about telling more engaging stories… and deeper thoughts, deeper feelings of the characters, such as why are they always angry?” Dorra said. “Angry Birds is not just about the gameplay, and will be in the future less and less about the slingshot, actually, and more and more about the characters.” .

Strange, we thought the birds were ticked off because the Pigs are constantly trying to make Egg McMuffins out of their offspring. Seriously, nobody begrudges the birds their anger. If someone steals your babies, you have every right in the world to bodily fling yourself at them.

Moreover, it looks like we’ll be seeing the new Angry Birds cartoon (working title: The Young and the Flightless–just kidding) before we see the full-length Angry Birds film (working title: No Country for Old Birds–*gunshot*). The movie probably won’t be out until late 2013 or 2014, according to Dorra, but the animated shorts will be viewable by Fall of 2012.（source:gamezebo）

8）Wooga sees 11M downloads for Diamond Dash iOS

by Mike Rose

German social game maker Wooga has seen notable success with its latest splash on iOS, as its casual title Diamond Dash has been downloaded over 11 million titles for the mobile platform.

Wooga primarily develops Facebook titles, and last year said it had over 30 million monthly active users. The company told Gamasutra in July that it was planning a big move on iOS, and then in October launched HTML5 game Magic Land Island for mobile devices. It then launched Diamond Dash for iPhone and iPad devices in December.

The mobile version of this arcade puzzle game uses the same basic framework as its Facebook counterpart, and allows players to synchronize their accounts between the platforms to compete with other players, regardless of their platform.

Of those 11 million downloads, Wooga says that 64 percent of users logged in via Facebook, and noted that logged in players are eight times more likely to spend money on in-app purchases for Diamond Dash. It also states that 50 percent of logged in players spend on average 50 percent more money.

The company also provided statistics regarding the split between iPhone and iPad downloads. 40 percent of Diamond Dash downloads were for iPad — 13 percent came from the new iPad. In comparison, 51 percent of the downloads came from iPhone devices, with the remaining 9 percent from iPod touch devices.

The iOS version of the game connects to the Facebook browser version, and users who select Facebook notifications for the game while browsing Facebook on an iOS device as taken directly to the iOS game. Wooga said that, during March, players were taken to the iOS game via notifications over 18.5 million times, “highlighting Facebook’s growing role as a mobile distributor.”（source:gamasutra）