3）AOP Organisation Census 2012报告预计，2012年数字领域的人员增幅将达66%，超过2011年的55%。
4）据Andriasang报道，日本发行商世嘉最近宣布将把Windows PC和PlayStation Vita游戏《梦幻之星online II》引进iOS和Android平台。
5）日本社交平台GREE美国工作室最近发布第二款iOS游戏《Alien Family》，支持玩家帮助“天外来客”建设一个地球家园。该工作室一周前发布的《Zombie Jombie》现已晋升至App Store热门免费策略游戏之列（在热门免费应用中排名第9，在营收榜单中位列第37）。
1）Report: Apple limits dev access to iOS device IDs, users’ private data
by Eric Caoili
Apple has begun rejecting game and app submissions that access UDIDs, or the fixed Unique Device Identifiers for iOS devices, preventing new titles from checking users’ private data.
This change in policy could affect many developers, mobile ad networks, and other companies that rely on UDIDs to transmit user data, then deliver targeted advertisements in their iPhone or iPad games based on users’ information.
It will also affect releases that need to identify users and access their device’s UDIDs for other reasons, such as TestFlight, the free app enabling users to beta test software from iOS developers.
“In the next month or two, this is going to have an impact on all ad networks and apps using advertising,” said Andy Yang, CEO of mobile game monetization firm Playhaven, according to a report from TechCrunch.
Apple is said to have tasked two of its ten app review teams to reject all apps that access UDIDs. It intends to increase that number to four of its review groups this week, and eventually to all ten teams. It’s unclear if older games will be affected.
Yang and others developers claim that despite this change, apps that make sure to ask for users’ permission before storing their UDIDs have managed to pass the App Store’s approval process.
Apple started steering developers away from using UDIDs last August, when an update to its developer documentation warned app makers that it would phase them out. The company advised developers to create unique user identifiers for their apps instead.
This enforcement of that warning comes days after Congress sent letters to Apple and iOS developers asking about how their apps collect user information — part of an investigation after social networking app Path was caught collecting users’ address book data.
The Federal Trade Commission also recently investigated the App Store and Google’s Android Market for privacy law violations; the consumer protection agency found that many apps for children failed to disclose how they use kids’ personal data.
Apple has since made moves indicating a commitment to keeping users’ data safe, signing an agreement (along with other companies like Google, Hewlett-Packard, and Microsoft) last February that vowed to increase privacy protections on its platform. （source:gamasutra）
2）Angry Birds Space sees 10M downloads in 3 days
by Mike Rose
The latest release in the behemoth Angry Birds franchise has been downloaded more than 10 million times, less than three days after launching.
Angry Birds Space launched last week for iOS, Android, Windows PC and Mac, and is apparently headed to Windows Phone as well, although there was a little confusion last week regarding whether this was the case. Developer Rovio revealed this latest figure via Twitter.
At last count, the franchise has seen over 700 million downloads across all versions and all platforms. Rovio values itself at at least $1.2 billion as it eyes an eventual IPO.（source:gamasutra）
3）Two thirds of publishers will grow digital departments this year
by Tim Green
The biggest boost since 2008.
The AOP Organisation Census 2012 found 66 per cent are expecting growth in digital staffing in 2012 compared to the 55 per cent who actually grew in 2011.
Most in-demand are specialists in ad operations, database and data analysis. Firms looking to recruit business development and ecommerce staff have both doubled year-on-year to 32 per cent and 26 per cent respectively.
Inevitably, app development is another growth area. One in two publishers are looking to recruit staff in the areas of apps (52 per cent) and mobile development (48 per cent), against 41 per cent and 31 per cent last year.
Tim Cain head of research and Insight at AOP, said:: “This year’s Organisation Census presents a bullish view of growth by digital publishers in 2012, the opportunity strengthened by the growing adoption of mobile platforms led by tablets.
“Innovation in technology is a key theme and the view expressed on collaboration by publishers to allow them to move more swiftly and efficiently and ultimately more competitively is a concept that will attract attention. On a staffing and development front, An increasing focus on data is driving publishers to develop new skillsets.”（source:mobile-ent）
4）Phantasy Star Online 2 is free-to-play, coming to smartphones
by Mike Rose
Newsbrief: Sega’s Phantasy Star Online 2, due for release on both Windows PC and PlayStation Vita, will be free-to-play and is also coming to iOS and Android devices, the company has revealed.
Sony already noted earlier this month that the online RPG will offer cross-platform play across the PC and Vita versions. In a media briefing today, and as reported by Andriasang, Sega said that the game will be free-to-play, with micro-transactions for special in-game items.
The newly announced smartphone versions will be able to share data with the PC and Vita versions, but will not offer cross-platform play. They will also be simplier than the full versions, offering a more “personal and simple” experience, said Sega.
The PC version of the game is due to be released later this year, while the smartphone versions will launch this Christmas. The Vita version will then come next year. （source:gamasutra）
5）GREE’s US studio unveils second iOS game Alien Family
by Keith Andrew
Japanese social giant GREE’s assault on the US market continues, with the firm’s San Francisco studio unveiling its second game for iOS.
Alien Family is billed as a “whimsical” adventure where players aid extraterrestrial travellers “create an alien paradise on planet Earth.”
Its debut comes little over a week after GREE’s US studio pushed out its first release on Apple’s platform, with Zombie Jombie having risen up the App Store’s rankings to become the top free strategy game on the marketplace.
Overall, Zombie Jombie reached #9 in the App Store’s top free rankings, also hitting #37 in the top grossing rundown in the process.
Both it and Alien Family mark an attempt by GREE to expand its hand in the west ahead of the launch of its social gaming network – based on OpenFeint’s existing platform – in Q2 2012.
“GREE’s North American studio is focused on creating the best game experiences for mobile players and has plans to release more titles in the upcoming months,” the company said in a statement.
“The new GREE platform will feature high-quality content and a robust social gaming experience, inviting users to play games with and against their friends and join and interact with a global mobile gaming community.”（source:pocketgamer）
6）Infographic: iPad Connectivity Report
by Zen Terrelonge
Just six per cent of app sessions are powered by 3G or 4G.
Analytics firm Localytics examined iPad app sessions from March 16th-21st to discover just six per cent of the sessions are from users connected to a 3G or 4G network.
However, the report says almost 90 per cent of all iPads are wi-fi only, which suggest that having mobile connectivity on the move isn’t such a high priority for Apple tablet owners.
The investigation comes on the back of the new iPad release – which took place on March 16th – to determine the connectivity habits of Apple tablet owners.（source:mobile-ent）