至此，Zynga纽约工作室将一分为二，划分成Zynga New York Social和Zynga New York Mobile这两个工作室，OMGPOP首席执行官将以副总裁和总经理的身份管理Zynga New York Mobile。
Zynga New York Mobile由OMGPOP（有40名成员）和Astro Ape这两个团队组成，OMGPOP仍继续投入开发《Draw Something》和其他项目（据Business Insider报道，其中一个项目就是黑帮主题游戏《The Street》）。
（游戏邦注：venturebeat报道称，OMGPOP热门手机游戏《Draw Something》发布6周已收获2050万DAU，3700万安装量，用户已画出30亿张图，每秒画出2000张图，并成为Twitter上讨论频率最高的游戏。All Things D报道称Zynga收购出价为1.8亿美元外加3000万员工福利，《Draw Something》目前每日创收达25万美元。）
6） Piper Jaffray分析师Gene Munster最近预测，苹果新iPad在2012年销量将达6600万部，超过之前预期的6000万部。据其所称，该设备在第一季度的销量将达1200万部，到2015年销量将达1.76亿部。
1）China is now the world’s fastest growing mobile market, says report
by Tom Curtis
Android and iOS devices are picking up steam all over the world, but no where are they doing so faster than in China, which earlier this year became the world’s fastest growing mobile market.
According to recently published research by Flurry Analytics, China now accounts for 24 percent of all monthly Android and iOS activations, while the U.S., the previous leader, makes up 21 percent.
This means that China is now closing the gap with the U.S. in terms of its overall installed mobile users. Flurry says that China is now not only the world’s second largest app market, it could also eventually surpass the U.S. with the world’s largest mobile user base.
With all of these new devices entering the market, China is becoming an even more appealing market for game developers, as the region offers a vast audience to develop and release apps for.
In addition to the growing number of devices, Flurry says that the number of app sessions within China is increasing at an alarming rate. Between Q1 2011 and Q1 2012, app sessions — defined as the launch and use of an application — increased 1126 percent in China. The second place region, Argentina, grew at roughly half that rate.
To see how this worldwide growth has affected the U.S. market, Flurry compared the distribution of app sessions across the U.S. and the rest of the world. The report says that the percentage of app sessions from the U.S. has dropped roughly 10 percent in the course of one year, despite the fact that the total number of app sessions in the region doubled in that same period.
Flurry says this data shows that while the U.S. is still seeing healthy growth in the mobile market, the rest of the world is quickly catching up.（source:gamasutra）
2）Zynga New York split into Mobile, Social studios with OMGPOP acquisition — gearing up for mobile publishing
With today’s OMGPOP acquisition, Zynga New York is split firmly into two studios: Zynga New York Social and Zynga New York Mobile. OMGPOP CEO Dan Porter now heads up the latter as vice president and general manager.
The Zynga New York Mobile studio is made up of both OMGPOP and Astro Ape, which Zynga acquired late last year to work on Dream PetHouse. The OMGPOP team will continue to work on Draw Something for mobile and other future projects — one of which Business Insider confirms as crime-themed game The Street. Draw Something will also officially arrive on Facebook as a playable game sometime “soon,” though it’s clear the developer is waiting for fan feedback before making the complete cross-platform jump.
“Aren’t you going to ask me if it’s going to be Draw SomethingWithFriendsVille?” Porter demanded during a 10-minute follow-up call scheduled after today’s media briefing. “I’m going to answer you anyway — if you don’t like the direction of the game as a player, then hit me up on Twitter and tell me what you think. I read every single thing people write about the game. We want to make games people want to play.”
OMGPOP has a history of trying various game types on different platforms to see what gets traction. On Facebook, its games have ranged from restaurant sim Cupcake Corner to the more arcade-y Pool World Champ. On mobile, it’s been pet sim Puppy World, puzzle game Boom Friends and now, most recently, Draw Something. The developer even has a true cross-platform HTML5 game, Gem Rush. Though each of these titles may have achieved traction in their respective markets at one time or another, only Draw Something stands out as a real hit.
“Every game you release you think is going to be massive or you wouldn’t waste your time making it,” Porter explained. “The only thing you can do to be successful in this space is make a lot of games. Every game we’ve made on Facebook — we basically [took] assumptions, put it out there, learned a ton… The kinds of things you learn are so subtle. You see what doesn’t engage people. Draw Something has something from literally every game you’ve mentioned.”
As for what will happen to OMGPOP’s other games on mobile and social, Porter said he hadn’t thought about it yet. In the past, Zynga has sunsetted the games of its acquired studios unless said studio was specifically acquired for a particular game — like Newtoy and Words With Friends. Draw My Thing presents Zynga a unique challenge as it both is and isn’t the “same” as its mobile and much more successful sibling, Draw Something.
“We’re still trying to figure it out,” Porter said. “Draw My Thing can be really fun, but we nailed it more [with Draw Something]. All the things that work in the mobile version would [ideally] work in the Facebook version.”
Joining in on the call was Zynga Chief Mobile Officer David Ko, who wasn’t able to tell us much given that the company is in another quiet period during its secondary offering. He did say, however, that Zynga will soon opening up publishing to mobile titles — thought he wasn’t able to say if that would just be for native platforms, for Facebook’s HTML5 platform or for the Zynga.com platform, which currently doesn’t have a mobile games component.
“Our goal is to offer our players our games anywhere,” Ko said. “Due to the nature of the game and how popular it’s become, if they want [Draw Something] on HTML5, we’ll bring it there. We do that with all our games. We launched CityVille on HTML5 as well, but I don’t think anybody picked up on it. We push on that platform even if we don’t make a big splash on it.”（source:insidemobileapps）
3）Gameloft builds on record 2011 profits with more freemium, licensed games
by Eric Caoili
Mobile game company Gameloft has reported a significant increase in sales along with record profits in 2011, and expects to drive further growth with new licensed titles and freemium/paymium releases.
Gameloft says it will continue its momentum into 2012 with a lineup of smartphone, tablet, and feature phone games based on major franchises it’s secured worldwide licensing rights to, including The Dark Knight Rises, Ice Age, Men in Black 3, The Avengers, and The Amazing Spider-Man.
The Parisian company also says it will rely on microtransaction-based games this year, with all of its smartphone and tablet titles in 2012 featuring either freemium or paymium business models.
Gameloft notes that users have downloaded nearly 125 million of its freemium/paymium titles, and about 35 million play those games every month.
During the developer and publisher’s last fiscal year ending December, it generated €164.4 million ($217 million) in revenues, a 17 percent jump over 2010. It also made €18.2 million ($24 million) in profits, a record for Gameloft and a 34 percent year-over-year increase.
Gameloft attributed its success last year to sales growth in emerging countries, its adoption of new business models like freemium and paymium, and the popularity of recent releases like Modern Combat 3: Fallen Nation and Gangstar Rio: City of Saints.
The publisher anticipates another year of solid growth in 2012, and intends to release even more mobile and tablet games this year than in 2011. It also expects to benefit from the rapid growth of platforms like mobile, tablets, and next-generation set-top boxes and smart TVs.（source:gamasutra）
4）67 per cent of people think mobile app versions of console games will be rubbish
by Zen Terrelonge
Women are more likely to give smartphone gaming a chance than men.
Video game price comparison site Playr2 has conducted a survey to determine public opinion about the blend between mobile and console gaming, following the release of the PlayStation Vita, which unites both platforms.
51 per cent of smartphone owners that have downloaded a console game app, said it was ‘in order to have a portable version of the game’, while 67 per cent of those answering no, said they were concerned about a ‘poor gaming experience.’
Interestingly, 56 per cent of those that had downloaded the app version of console games were female, compared to the 44 per cent of males.
When asked if smartphones would ever replace consoles for gaming, 74 per cent said no, while two-thirds said no because they believe smartphone gaming will never rival console gameplay.
Simon Kilby, founder of Playr2.com, said: “With this survey we wanted to look into how gamers view app versions of console games, and it was interesting to find that more female gamers had downloaded them than men, with most simply wanting a ‘portable’ game.
“According to the results, most gamers fear a diminished quality of game when downloading an app version; and it’s not hard to see why. Whilst developers have brought apps a long way, the gaming experience on a Smartphone is far from that of a console; but it’s undeniable that they’re a great fix whilst on the move.”
Further results show the five most downloaded games were:
1. Tiger Woods
3. Grand Theft Auto 3
4. Assassin’s Creed
5. Sonic the Hedgehog（source:mobile-ent）
5）New iPad already accounts for over five per cent of US iPad traffic
by Zen Terrelonge
California spikes with 6.3 per cent.
The new iPad was only released on Friday and it is already accounting for 5.5 per cent of iPad traffic in the US, according to Chitika Insights.
Based on 24 hours use from March 19th-20th, new iPad traffic has already made an impression on the country, particularly in California – the home of Apple’s HQ – which leads with 6.3 per cent of traffic.
Meanwhile, Connecticut followed with 6.1 per cent, Nevada secured 5.8 per cent, while New York secured 5.6 per cent.
The device experienced sales of three million in three days across a number of countries and though it’s unclear how many of those were purchased by Americans, the impact of the new tablet is obvious.（source:mobile-ent）
6）New iPad already accounts for … .iPad sales in 2012? Just the 66m
by Tim Green
Analysts revise upwards after the bumper weekend for new device.
What global recession? Apple’s golden touch shows no sign of going anywhere, as demonstrated by 3m sales of the new iPad last weekend.
The apparently insatiable hunger of the public for Apple tablets has compelling analysts to re-think their projections.
So, in a note to investors, Gene Munster of Piper Jaffray is now forecasting 66m sales of the new device in 2012, up from the earlier prediction of 60m.
He said: ”We believe the unprecedented ramp of the iPad over the past year is evidence that the tablet market will be measurably larger than the PC market.”
Specifically he’s projecting 12m sales this quarter alone. By 2015, the sales number will reach 176m.
The stats just reinforce the vice-like grip that Apple has on the tablet space.
Last week, for example, IDC predicted 106 million tablets would ship this year. That would give Apple well over half the market from one device.（source: mobile-ent）
7）Rovio plans Angry Birds themed parks for the UK
by Zen Terrelonge
Who’s counting on a ride named ‘The Slingshot’?
Insanely popular mobile games developer Rovio has already announced plans to launch an Angry Birds adventure park in its native Finland, but now it plans to do the same for the UK, according to Reuters.
It seems the company is looking to Disney as a muse but on a smaller scale, by planning to launch a series of ‘themed activity parks’ that are set to feature Angry Birds swings, slides, climbing walls and arcades.
Rovio marketing exec Peter Vesterbacka, says: “We want to make Angry Birds a permanent part of pop culture. We’re just getting started. We can’t afford to invest billions into theme parks.
We are a tiny company from a tiny country.”
Vesterbacka claims the firm sees itself as an entertainment franchise and not just a games developer, and that much is clear from the launch of miscellaneous Angry Birds clothes, books and plush toys.
Additionally, the firm has also announced a partnership with a ‘major US retail chain’ to push its merchandise to the masses.（source:mobile-ent）