近期，Facebook发售了一款“发现流行Facebook页面”的新功能Browser（浏览者）。Browser可以显示用户所在国家最受欢迎的网页图标，当用户将鼠标停留在图标上会出现“Like（喜欢）”按键。通过Browser的这种功能，受欢迎的网页将更受欢迎，逐渐拉大与其他网页的差距，这一方式类有些似于之前备受指责的Twitter推荐用户列表。

Browser

此外，Browser还可以显示“与您最为志趣相同的友人”排行榜，排行根据与用户拥有的共同爱好多少排序。目前除了链接http://www.facebook.com/pages/browser.php，该功能的其它有效运用途径尚不明确。

Browser的“发现流行Facebook页面”功能包含多种发现途径，如News Feed故事，朋友档案，添加兴趣，推荐页面，广告等各种方式。对于Facebook而言，页面浏览量的增加十分必要。随着页面获得越来越多的“Like”，该页面的点击率也将逐步增加，这便意味着该页面越有机会得到商机。因此不少Facebook页面会向Facebook网站支付一笔宣传费以更好地推广自己的页面。这样一来，Facebook用户在“Like”Facebook页面的同时可以提高自己的经验值，而另外一方面Facebook的门户网站功能也得到了提升。

通过Browser，Facebook用户可以浏览各种类别的网页，其中包括银行业、媒体、游戏、名人多种类别。如果用户热衷于某一网页，只需清点“Like”，便可以在自己的News Feed中随时关注该页面的最新更新。

Like

另一方面，在“与您最为志趣相同的友人”排行榜中总计可以容纳25位与用户最为兴趣相投的朋友，用户只需轻点链接便可以看见彼此之间的共同兴趣爱好。

Browser是Facebook用户发掘国内或者朋友圈内受欢迎话题的一种快捷方式。用户可以在各种类型领域中选择自己感兴趣的页面，从而最为真实的展现用户的多方面兴趣。随着用户“Like”页面和好友数量的逐渐增多，Facebook的这一新功能将得到更加广阔的发展空间。

Facebook has launched a new way to “Discover Facebook’s Popular Pages” called Browser. It shows icons of Pages that are popular in a user’s country, but factors in which Pages which are popular amongst their unique friend network. When the Page icons are hovered over they display a Like button. Browser could cause popular Pages to get more popular, widening the gap between them and smaller Pages, similar to the frequently criticized and since abandoned Twitter Suggested User List.

Browser also shows a “Friends similar to you” leaderboard displaying with which friends you share the most most mutual Likes. It’s currently unclear how users can navigate to utility other than through the URL http://www.facebook.com/pages/browser.php

Browser joins existing Page discovery methods including news feed stories, profiles of friends, the “add interests” step of the new user flow, recommended Pages sidebar modules, and advertisements. Stimulating Page growth is important to Facebook. As Pages gain more Likes and show their ability to drive clicks, more businesses will choose to start Pages, and some will pay Facebook to promote them. Users gain a richer experience through access to relevant branded content when they Like more Pages, and Facebook strengthens their role as a portal.

Browser’s tab title reads “Find Interests”, and its header explains, “See something interesting? Roll over the Page and click Like to receive updates in your News Feed.” Users can view Pages from all categories simultaneously, or from specific categories including brands, media, games and celebrities. Users can quickly Like many Pages, turning their icons dark blue, since they’re not redirected upon Liking.

The “Friends similar to you” can be expanded to show your 25 most similar friends, and links pop-up a window displaying all the Likes you have in common with that friend. Similar to Facebook photo albums, Browser automatically loads more Page icons when you scroll to the bottom. Changing one’s country using the drop down in the top right of Browser lets users see what Pages are popular in other countries.

Browser is a sleek way to discover Pages those in your nation or your circle of friends Like. It will help users better align their Likes and actual interests since they can choose between many Pages and find those which best represent them. By increasing the influence of one’s existing Likes and those of their friends into Browser’s display algorithm, Facebook can keep this new feature from merely inflating already popular Pages. （Source：Inside Facebook）