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每日观察:关注Playdom和PopCap新社交游戏(2.22)

发布时间:2012-02-22 14:09:49 Tags:,,,

1)迪士尼社交游戏工作室Playdom最近宣布向Facebook再推新款寻物解谜游戏《Blackwood & Bell Mysteries》,该游戏设置了两名维多利亚时代的侦探James Blackwood、Catherine Bell,他们将合作解开不同神秘犯罪案件。玩家在游戏中将组队找线索,还原犯罪场景以便破案。

blackwood-and-bell-french-quarter(from games)

blackwood-and-bell-french-quarter(from games)

2)EA旗下休闲游戏公司PopCap Games最近发布老虎机模式社交游戏《Lucky Gem Casino》,这款Facebook游戏是PopCap首款博彩类作品,其中含有《宝石迷阵》、《Bookworm》和《祖玛》等其他PopCap游戏角色。

lucky gem(from gamezebo.com)

lucky gem(from gamezebo.com)

该游戏支持Facebook用户独立玩游戏,或邀请好友共同参与。玩家可相互比较成就,与好友在线聊天,体验迷你游戏和分享游戏内容,并使用Facebook Credit购买游戏虚拟货币。

3)日本社交平台GREE日前宣布与育碧达成合作,将后者旗下的《刺客信条》引进其手机社交游戏平台。

据GREE所称,手机社交版《刺客信条》将于今年12月份发布,届时将向iOS和Android移动设备发布英语和日语版,但并未公布该项目其他细节。

gang-domination-gree(from serkantoto)

gang-domination-gree(from serkantoto)

4)GREE近日宣布将与法国游戏公司Gameloft合作推出新款社交游戏《Gang Domination》,该游戏将于6月份登陆其全球手机社交游戏平台。

《Gang Domination》是Gameloft开发的首款社交卡牌战斗游戏,这款黑帮主题的游戏届时将推出仅投放于智能手机平台的英语和日语版本。

5)土耳其社交游戏公司Peak Games最近收购沙特开发商Kammelna Games,并计划通过这项交易建立公司在中东和北非地区的市场影响力。

据Peak Games所称,沙特阿拉伯是全球社交游戏ARPU值最高的地区之一,该地区有三分之二的网民是在线游戏玩家,而Kammelna玩家每次游戏平均时长超过了1小时。

Kammelna-Baloot(from socialgamesobserver.com)

Kammelna-Baloot(from socialgamesobserver.com)

Kammelna代表作是《Baloot》这款在中东地区甚为热门的网页卡牌游戏,Peak计划把该游戏引进Facebook和手机平台。Peak旗下热门游戏包括Halfquest推出的阿拉伯语版《开心农场》(游戏邦注:目前在Facebook的MAU达680万),该公司在上个季度用户增长25%,活跃用户超过2000万。

Peak Games总部位于伊斯坦布尔,在安卡拉、巴塞罗纳、柏林和旧金山也设有工作室,为开发硬核题材的社交游戏,Peak不久前收购了两家土耳其策略游戏开发商Umaykut和Erlikhan。

6)市场调研公司Newzoo报告显示,2011年使用信用卡购买游戏虚拟商品的玩家比例降至20%(2010年的这一比例为26%)。而据MCV报道,使用预付卡的英国用户在游戏中的消费额已从2010年的9000万英磅增长至2011年的1.25亿英磅。

credit card(from games)

credit card(from games)

预付卡服务供应商Ukash的报告也发现,每10名Ukash用户中就9人优先选择现金而非信用卡支付方式。

7)Zynga品牌广告全球主管Manny Anekal最近离职加入移动广告初创企业Kiip(游戏邦注:该公司由当时年仅19岁的Brian Wong创立),担任后者首席运营官。

Manny Anekal(from venturebeat)

Manny Anekal(from venturebeat)

Anekal已在Zynga任职两年,曾负责监管Zynga游戏内置广告和品牌营销等业务,他与Barry Cottle、John Schappert一样也是EA元老,曾任EA游戏广告高管。据Zynga第四季度财报显示,Zynga该时期广告收益为2730万美元,同比上年增长230%。目前尚不知Zynga将指派谁接替其职位。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Blackwood & Bell Mysteries on Facebook puts a magnifier on story

by Joe Osborne

Playdom helped jump start the hidden-object genre on Facebook, and now it looks to keep it rolling. The Disney-owned developer announced Blackwood & Bell Mysteries on Facebook, its next seek-and-find game on the platform set to launch on Feb. 22. Blackwood & Bell aims to evolve the hidden-object genre by injecting more story into the play with a “darker Victorian mood,”according to Playdom.

The game follows two detectives in that era, James Blackwood and Catherine Bell, as they team up to solve various mysteries and wicked crimes. (The former is British while the latter is American, which we imagine will somehow play into the story.) Across four chapters initially, players will piece together the objects they find and recreate the scenes of the crimes in their evidence yard, which looks similar to to property management hook in Gardens of Time.

Players will venture deep into abandoned ghost ships and haunted Victorian mansions to–what else?–find hidden objects. But with features like an evidence yard, we imagine players will use said objects as clues to solve the crimes at hand. Like games in the genre before it, players can send challenges to one another. But Playdom claims to offer a wide variety of play modes in the Headquarters tab of Blackwood & Bell.

Zynga’s recently echoed the hidden-object trend on Facebook with Hidden Chronicles, which is now the third most popular game on the network. That said, it’s tough not to see Blackwood &

Bell as Playdom and Disney’s attempt to reinstate its position as top hidden-object game developer on Facebook. See for yourself whether that’s the case starting Feb. 22.(source:games

2)PopCap Releases its First Casino-Themed Game on Facebook

By Regina Leuwer

EA-owned casual game developer PopCap Games today launched a slot-based social game Lucky Gem Casino. Exclusively available on Facebook, Lucky Gem Casino is PopCap’s first casino-themed title and will initially house seven custom-created luck-based games. The slot machine-style games available at launch are free to play with payouts occurring only in virtual currency and feature imagery and characters from other PopCap games including Bejeweled, Bookworm, Chuzzle, and Zuma.

“Casino-themed social games are one of the fastest growing genres on Facebook”, said Dennis Ryan, vice president of worldwide publishing at PopCap in a press statement. He continued:

“The strength of PopCap’s game brands and the quality of the Lucky Gem product combined with our experience in luck-based games outside of Facebook means we are perfectly positioned to deliver the ultimate online free casino game experience – PopCap style.”

Lucky Gem Casino allows Facebook users to play alone or with friends. Players can compare their winnings, chat in real-time with friends, play mini-games and share game content. The games are free to play and players may purchase virtual currency in the form of Facebook Credits. All payouts are in virtual coins, which are not redeemable or transferable for cash.

Founded in 2000, PopCap was acquired by Electronic Arts in 2011. The company has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul,Shanghai and Tokyo.(source:socialgamesobserver

3)GREE Gets Exclusive Assassin’s Creed Mobile Game – In December [Social Games]
Written on February 21, 2012 by Dr. Serkan Toto in Social Games In Japan Nice win for GREE today: the company announced a deal that has the potential to be worth more than DeNA scoring the rights for the Infinity Blade social game.

GREE is teaming up with Ubisoft to bring Assassin’s Creed, one of the most successful video game franchise of the last years (38 million units sold globally), to their global platform.

According to GREE, the mobile social version of Assassin’s Creed will be launched in December this year. I personally think it’s a bit early to try to drum up interest for a title whose release is ten months away, but the company apparently wants to convince other developers of how attractive their platform is even for names like Ubisoft.

The December launch also means that Ubisoft clearly misses the launch GREE’s globally integrated gaming platform between April and June.

Needless to say, GREE can’t say anything about the game itself at this point (including what the game will be called), other than it will be available in English and Japanese and exclusively offered on GREE for iOS and Android.(source:serkantoto

4)GREE And Gameloft Announce Gang Domination For GREE’s Global Platform [Social Games]

by Dr. Serkan Toto

GREE today announced the release of a new social game called Gang Domination for their globally integrated platform, which is scheduled to launch between April and June this year.

GREE partnered up with French gaming company Gameloft to develop the title, which will be released in English and Japan (and on smartphones only) in June this year.

It will be Gameloft’s first social card battle game, a genre that’s currently wildly successful in Japan.

According to GREE, Gang Domination will be “a mob-themed card game offering” that “will allow players to cooperate and battle each other as they try to form the most powerful gang”.(source:serkantoto

5)Peak focuses on Arabic social games with Saudi studio acquisition

by Eric Caoili

Peak Games (Happy Farm), which specializes in publishing social games for Turkey and the Middle East and North Africa (MENA) region, has purchased Saudi developer Kammelna Games.

Peak specializes in delivering localized and culturally-specific social games to the underserved but lucrative MENA territory, which it expects to have as many as 400 million social game players by 2015. The company believes this Kammelna acquisition will help establish its dominance in that market.

The publisher claims that Saudi Arabia has one of the highest average revenue per user (ARPU) numbers for social games in the world, and that more than two-thirds of internet users in the country play games online. Kammelna users in particular play an average of more than one hour per session.

Essam Alzamel, who founded Kammelna, will continue to run the studio in Dammam, Saudi Arabia. Peak says that along with its office in Jordan, the company can extend its reach across the Arabian Peninsula, which includes other countries like Kuwait, Qatar, and the United Arab Emirates.

Kammelna’s flagship product is Baloot, a browser-based title based on the popular Middle Eastern card game of the same name. Peak intends to bring Baloot to new platforms like Facebook and mobile, while the studio continues to launch new Arabic card, board, and tabletop games online.

Peak’s catalog of social titles includes Halfquest’s Arabic language farming sim Happy Farm, which has 6.8 million monthly users on Facebook. The publisher’s entire lineup attracts a worldwide audience that’s grown by 25 percent in the last quarter to more than 20 million active players.

Peak Games is headquartered in Istanbul, and also has studios and offices in Ankara, Barcelona, Berlin and San Francisco. It’s so far raised $19 million in funding, and recently acquired two Turkish strategy game developers, Umaykut and Erlikhan, to create core-targeted social games.(source:gamasutra

6)Poll: How do you pay up for your favorite social and casual games?

by Joe Osborne

Paying for games or for goodies within games using plastic isn’t so popular anymore. (Well, at least personal plastic.) A study by research firm NewZoo found that consumers paying up for games with credit cards fell to 20 percent last year. In 2010, 26 percent of gamers used a credit card to pay for new games. MCV reports that the amount spent on prepaid cards, at least in the UK, had jumped from £90m in 2010 to £125m in 2011.

And Ukash, a prepaid card specialist, came to a similar conclusion. The prepayment provider found that nine out of 10 of its customers preferred cash alternatives over credit when buying things. While you’d expect the customers of such a service to prefer that method, it does raise an interesting question: Just how do you pay for your games and in-game content (i.e. virtual goods, like energy or power-ups)?(source:games

7)Zynga’s ad leader Anekal departs for mobile advertising company Kiip

Kathleen De Vere

Manny Anekal, Zynga’s Global Director of Brand Advertising, has left the company to help lead reward-based mobile advertising startup Kiip as its new chief operating officer.

During his two years at Zynga, Anekal lead the company’s in-game advertising and brand integration efforts in its main titles, and was behind some of Zynga’s biggest in-game promotions, like Lady Gaga’s “GagaVille” promotion for her album Born this Way, as well as recent deals with Farmers Insurance.

Like his peers Barry Cottle and John Schappert, Anekal came to Zynga from EA, where he worked as the company’s senior manager of in game advertising and its global director of ad operations before leaving to join the social gaming giant. According to Zynga’s fourth quarter earnings results, the company earned $27.3 million from advertising revenue, a 230 percent increase year-on-year. It is not yet known who will replace Anekal at Zynga.

Kiip made its debut last April and works with more than 65 mobile developers to incorporate advertising into a game’s existing achievement system. Founded by then 19-year-old Digg alumni Brian Wong, the company has so far received $4 million in funding from Hummer Windblad Venture Partners, Crosslink Capital and True Ventures. In December, the company unveiled its latest product, limited-time promotional tournaments called Swarm campaigns.(source:insidesocialgames


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