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每日观察:关注每部iOS设备为开发者创收12美元(2.21)

1)ABI Research最新报告预测,采用IAP模式的应用收益将从2011年的85亿美元增长至2016年的460亿美元。

高级分析师Mark Beccue指出,目前多数IAP收益来自一小部分高投入的手机游戏玩家,这类玩家数量不会出现明显增长,只有其他类型应用的开发者也大量采用这一模式,才能促使IAP营收持续增长。

apps_sale(from appadvice.com)

apps_sale(from appadvice.com)

2)Asymco最近根据苹果2011年第四季度财报数据分析指出,苹果每售出一部iOS设备,就相当于为App Store开发者创造了12美元左右的收益(游戏邦注:如果不扣除苹果的30%收益,这一数据应该为17美元)。

分析师Horace Dediu认为,苹果已售出3.35亿部iOS设备,并实现了250亿次应用下载量,根据这些数据可算出每部iOS设备下载了75款左右的应用。按每款iOS应用平均售价23美分,以及开发者70%收益分成来算,iOS开发者至少可通过每部iOS设备创收12美元。

Dediu还指出苹果售出的每部iOS设备如果生命周期为24个月,则相当于其每月创收50美分。

3)尼尔森最近针对2万名美国手机用户的调查报告显示,1月份美国智能手机用户普及率为48%,智能手机覆盖率与用户年龄、收入密切相关。

smartphone_income-and-age(from Nielsen)

smartphone_income-and-age(from Nielsen)

24-34岁受访者的智能手机用户比例最高,达到66%;收入较高群体的智能手机普及率也比较高,但18-24岁群体尽管收入不高,却占有较高的智能手机普及率。

55-64岁年收入超过10万美元的智能手机用户比例,与35-44岁年收入为3.5万-7.8万美元的智能手机用户比例相当。

在过去三个月中,50%以上准备更换新手机,并且低于65岁的群体选择的是智能手机。而在25-34岁群体中,选择智能手机的新用户比例高达80%。

4)亿动广告传媒最近报告指出,从植入亿动广告服务的手机应用数据来看,2011年第四季度Android在该平台所占市场份额达64%,iOS所占比例仅为27.6%,而三星bada等其他手机所占份额为8.3%。

OS share(from Madhouse)

OS share(from Madhouse)

handset model(from madhouseos)

handset model(from madhouseos)

该报告还指出,iPhone 4是该时期在中国最受欢迎的智能手机,其活跃用户占24.8%,第二名是华为C8500手机,在中国智能手机用户占比7.1%。

5)据TravelBite报道,《愤怒的小鸟》将入驻芬兰沙洲角乐园(Särkänniemi Adventure Park),推出“Angry Birds Land”这个新主题公园项目。

angry-birds-themepark(from blog.games.com)

angry-birds-themepark(from blog.games.com)

Angry Birds Land将引进该游戏主题坐骑和活动区,其中将包含一个“Magic Places”区域,将“现实活动与游戏世界融为一体”。

6)据pocketgamer报道,《Temple Run》的山寨游戏刚从App Store撤出,日前又有一款克隆游戏《Temple Gun》在该应用商店现身,它对原作的模仿程度高于已撤架的《Temple Jump》。

temple-gun-temple-run(from pocketgamer)

temple-gun-temple-run(from pocketgamer)

值得注意的是,《Temple Gun》售价99美分,而原作《Temple Run》却是一款免费增值游戏(游戏邦注:pocketgamer报道称《Temple Jump》最近还跻身美国付费iPhone游戏榜单第7名,在营收榜单中居于第53名;
不过原作《Temple Run》仍是iPhone应用营收榜单第二名,排名仅次于《DragonVale》)。

另一有趣现象是,App Store目前又出现两款《口袋妖怪》仿制品:《Pokemon Yellow》(99美分)和《Pokemon – Pocket Edition》(4.99美元)。

(游戏邦注:pocketgamer报道称《Pokemon Yellow》最近在美国iPhone游戏榜单位居第三,在所有应用营收榜单中居于第12名。《Pokemon – Pocket Edition》显示《口袋妖怪》游戏截图,但其描述内容有提醒玩家注意游戏内容与《口袋妖怪》存在区别。)

7)NaturalMotion英国工作室最近聘请前EA Playfish高管Dan Borthwick任工作室主管,该工作室将负责制作针对iOS和Android平台的高端3D手机社交游戏。

NaturalMotion最近热门游戏《My Horse》自2011年9月发布以来,下载量已超过800万次,DAU超过50万。

8)据Andriasang报道,《最终幻想》之父坂口博信最近通过Twitter表示,他正在开发三款新iOS游戏,但并没有透露新项目细节。他目前正在欧洲推广Wii游戏《The Last Story》,将在3月1日返回日本。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)IAPs to overtake paid download revenue in 2012, reckons ABI research

by Matt Sakuraoka-Gilman

According to research from ABI, 2012 will be the year that premium pay-per-download titles lose out in the battle for revenue, making way for a new era in which IAP rules the roost.

This will not just be due to games though, as ABI predicts that the increase in mobile apps outside of the games category will help fuel overall IAP revenue.

In fact it predicts a significant rise over the next five years, from $8.5 billion in 2011 to $46 billion in 2016.

Not just games

“As a revenue model, in-app purchase is very limited today,” said Mark Beccue, senior analyst of mobile services at ABI.

“The vast majority of current in-app revenue is being generated by a tiny percentage of people who are highly-committed mobile game players.

“We don’t believe the percentage of mobile game players making in-app purchases will grow significantly, so for in-app purchase revenues to grow, mobile developers other than game developers must adopt it.”

Catch up Google

Beccue points a finger at Google, claiming that its slow adoption of IAP systems has been a root cause of lag in the IAP market.

“Google is literally holding back the growth of mobile application monetisation,” adds Beccue.

“We are keying many of our mobile app revenue forecasts around our guess of Google’s plans.”

You can find out more detail if you purchase ABI Research’s report, Mobile Application Business Models, which includes forecasts for different models by world regions and mobile device.(source:pocketgamer

2)Each iOS device sold equates to $12 for developers reckons Asymco’s Dediu

by Matt Sakuraoka-Gilman

The latest figures from Apple’s 2011 Q4 financial report have led Asymco’s Horace Dediu to deduce some significant number crunching stats, not least that each iOS device Apple sells equates to around $12 for each developer on its App Store.

This figure includes deductions taken by Apple, as it would be $17 each were the Cupertino firm not to take its 30 percent share.

Take that to the bank

Given that 335 million units have been sold and that 25 billion apps have been downloaded, Dediu states that around 75 apps will have been downloaded on average to each individual device.

“Since we know the average price (23c) and the payout ratio (70 percent) then all this boils down to the fact that each iOS device generates $17 of iTunes income from Apps alone,” wrote Dediu.

“That also means that each iOS device sold results in a minimum payment of $12 to iOS developers.”

Dediu even goes so far as to break this figure down further, indicating that on average each device sold equates to 50c a month over a 24 month life cycle.(source:pocketgamer

3)Smartphone ownership linked to age and wealth

Jennifer Van Grove

Tweet Young or old, if you’re loaded, you’re far more likely to own a smartphone.

The finding comes from analytics firm Nieslen. The company surveyed more than 20,000 mobile consumers in the U.S. and found a strong correlation between age, income, and smartphone ownership.

Adults ages 24 to 34 showed the highest proportion of smartphone ownership: 66 percent indicated they owned a smartphone. Overall smartphone penetration in the U.S., according to Nielsen, was at 48 percent in January.

Nielsen also found that in general, for all age groups, the more money people make, the more likely they are to own a smartphone. Youngsters 18 to 24, however, skew higher for smartphone ownership even at lower salaries.

“Older subscribers with higher incomes are more likely to have a smartphone,” Nielsen said in a blog post on the survey. “For example, those 55-64 making over 100K a year are almost as likely to have a smartphone as those in the 35-44 age bracket making 35-75K per year.”

Clearly, parents and grandparents with extra cash on hand are happy to get hip with the smartphone-toting times. After all, it’s what the kids are doing.

On the whole, consumers are opting to upgrade to smartphones over feature phones. In the past three months, more than 50 percent of people in search of a new device, under the age of 65, chose to purchase a smartphone. And if you look at the 25 to 34 age group specifically, the percentage of new smartphone choosers is a whopping 80 percent.(source:venturebeat

4)Android on top in China as iPhone 4 sheds 13% share in Q4 2011, reckons ad network Madhouse

by Keith Andrew

The one excuse Apple apologists always pull out of the drawer whenever Android is proclaimed top dog is the fact Google’s OS is spread across scores of handsets from multiple OEMs.

It’s a state of play that means, while indicators point to Apple’s iPhone being the best selling smartphone on the planet, it’s still entirely possible for Android’s total share to dwarf that of iOS by some distance.

Such is the case in China, where ad network Madhouse has claimed – based on usage statistics – Android is twice as popular as iOS.

All aboard Android

The numbers are sourced from apps equipped with Madhouse ads – which, it’s claimed, cover a broad range – and reveal that, in Q4 2011, Android handsets made up 64 percent of the market.

In contrast, all versions of iOS combined accounted for 27.6 percent of handsets on Madhouse across the quarter, with other platforms – bada and the rest – making up the final 8.3 percent.

Nonetheless, as in other regions, Android’s overall dominance doesn’t prevent Apple from taking home top honours when the share is split between individual handsets.

On the slide

Madhouse numbers claims iPhone 4 is the most popular smartphone across China, with 24.8 percent of active users.

As a result, it’s comfortably ahead of the handset is second spot: Huawei’s C8500, which accounts for 7.1 percent of smartphone owners in the region.(source:pocketgamer

5)Angry Birds theme park coming to Finland

By Nadia Oxford

Finland gets all the cool stuff, and that trend isn’t about to change. Last week, it was revealed that the country will be the home of a new theme park extension called “Angry Birds Land.”

According to TravelBite, Angry Birds Land will be part of Finland’s Särkänniemi Adventure Park, which is an amusement park that’s located in the city of Tampere. You know how North American amusement parks have themed “kiddie” lands that are based on licensed properties like Dora the Explorer, Snoopy, etc.? Angry Birds Land will be like that, expect a lot angrier.

Actually, the end result will likely be good, tame fun. Angry Birds Land will have themed rides and activities, and will include a “Magic Places” area, where (to quote TravelBite) “activities and the gaming world meet.”

“Our goal is to motivate the fans, both adults and children, to exercise and enjoy the outdoors,” says Harri Koponen, Rovio’s Executive Vice President of Licensing and Merchandising. With any luck, adults and kids will also learn to enjoy the sensation of crushing the enemy swine.

“We wanted to create a unique themed area and associate it with a strong and well-known brand,” adds Miikka Seppälä, the CEO of Särkänniemi Adventure Park. “The Angry Birds characters were born in Finland but known worldwide by people of all ages. This is a perfect fit for our Adventure Park.”

Särkänniemi Adventure Park’s summer season begins on April 28, and sneak previews of Angry Birds Land will be shown on the Park’s website. Will we see footage of happy children being flung into rickety towers made of brick and wood? Probably not, but we can dream.(source:gamezebo

6)Temple Run targeted by another 99c clone, while 2 Pokemon ‘games’ ride high in the App Store

by Jon Jordan

Like zombies, it seems that as soon as one Temple Run clone is taken off the App Store, another appears in its place.

And in some ways, Temple Gun is a more blatant clone than last month’s Temple Jump.

Obviously, the title is only one letter different, and once again, the game’s App Store icon is clearly designed to confuse.

On the positive side, at least this time, people can see screenshots of the game, and hence more easily work out it’s not the Temple game they’re probably after.

As with Temple Jump, the other key giveaway is that Temple Gun costs 99c, rather than being free-to-play like Temple Run.

That said, its position peaking at #7 of the US paid gaming iPhone chart, #53 in the overall top grossing chart (it’s released in the Entertainment category), suggests plenty of people have fallen for it.

Temple Gun (left) Temple Run (right)

Still, Temple Run remains at #2 in the top grossing iPhone chart, behind DragonVale

Clone ‘em all

Two other interesting fake releases on the App Store at the moment are Pokemon Yellow and Pokemon – Pocket Edition – both priced at 99c.

Both are clearly designed to make money by confusing a mass market audience which doesn’t understand Nintendo’s policy on putting its games on mobile devices.

At that said, it’s something Apple’s app approval teams is obviously having problems with. You’d think a basic title word filter would alert them that these two releases should be looked into.

Pokemon Yellow – its description suggests it’s the full game – is at #3 on the US iPhone gaming chart and #12 on the all category top grossing chart (it’s released in the Entertainment category).

Publisher Home of Anime’s other apps are titled Digimon+ and YuGiOh+, which are 99c news apps.

Pokemon – Pocket Edition shows screenshots from a Pokemon game, but its description is honest, listing as “This app has one mode of Gameplay; gallery.

“This is only a gallery of the pokemon series. Please read and understand what you are about to buy. Thank You for your time.”(source:pocketgamer

7)NaturalMotion nabs Dan Borthwick from Playfish to head new London studio

by Matt Sakuraoka-Gilman

NaturalMotion’s new London studio is to be headed by Dan Borthwick, formerly of EA Playfish, where he worked on titles such as Pet Society on Facebook.

As with the company’s Oxford HQ, the studio will be working on high-end 3D mobile social titles for iOS and Android.

“I am thrilled to be joining NaturalMotion and look forward to setting up a new studio in London to build on their recent success, develop great games and continue to push what’s possible in mobile social,” said Borthwick.

Westway ho!

NaturalMotion CEO Torsten Reil added, “Our new studio in London will be an important part in our strategy to become one of the leading mobile social game publishers.”

“We are delighted to welcome Dan onboard and are looking forward to amazing games coming out his studio.”

Based in Westbourne Studios, NaturalMotion is also looking to hire game and lead programmers, social game designers and producers.

Its most recent title My Horse was its first foray into free-to-play gaming and has proved a great success, having pulled in more than 8 million downloads since its September 2011 release.

It boasts more than 500,000 daily active users.(source:pocketgamer

8)Final Fantasy creator claims to be working on three iOS games

By Nadia Oxford

Hironobu Sakaguchi, the big papa behind the Final Fantasy series, is reportedly working on three new iOS games, according to his Twitter feed and a translation by Andriasang.

Last week, a Twitter follower asked Sakaguchi about his new projects. Sakaguchi responded that he’s working on three games for the iOS.

There aren’t any details on Sakaguchi’s new projects at this time: currently, he’s touring Europe to promote another one of his big projects, The Last Story for the Wii. He’ll be back on Japan on March 1, so hopefully we’ll hear more about these mysterious iOS games shortly after the new month comes roaring in.(source:gamezebo


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