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每日观察:关注英国App Store热门应用类型(2.16)

发布时间:2012-02-16 10:27:30 Tags:,,,

1)移动广告网站madvertise及AppZapp最近针对英国App Store的分析调查显示,2011年该应用商店发布了相当数量的新应用,平均每天发布701款,目前该平台共有25万5966款应用。

12月份是该应用商店在2011年发布新应用的高潮期,该时期共发布2万8992款应用,游戏是该平台发展最迅速的第三大应用类型。

UK App Store top app categories(from madvertise)

UK App Store top app categories(from madvertise)

在2011年,该平台游戏增幅达94%,而教育类应用则是99%,生活类应用达到106%。

英国iPad平台的App Store发展更为迅速,游戏增幅达192%,但也同样居于教育类应用(205%)和生活类应用(195%)之后。

2)据AllThingsD报道,苹果最近迫于美国众议院能源和商务委员会等部门的压力,要求应用开发者在访问用户通讯录之前要先获得对方许可(游戏邦注:科技传媒公司Path最近在未经手机用户许可的情况下,非法搜集后者的通讯录等个人信息,苹果因iOS平台疏于防范而受到指责,并导致公司陷入“信息搜集门”)。

contact book(from gizmodo.com.au)

contact book(from gizmodo.com.au)

苹果发言人最近回应表示,未经用户许可就搜集或传输后者联系人信息的行为违背了苹果准则,从今以后任何希望获取用户联系人信息的应用都需先经过用户批准。

3)NPD in-Stat最新报告预测,低端Android智能手机(主要包括采用Android 2.2及2.3操作系统,运行EDGE单核芯片,不超过600MHz处理器的移动设备)在2015年的全球出货量将达3.4亿,届时在非洲、印度和中国的智能手机用户比例将达80%。

android-army(from intomobile.com)

android-army(from intomobile.com)

华为、MicroMax、摩托罗拉、三星、Spice和中兴等公司将在售价不超过150美元的智能手机市场展开竞争。

4)手机游戏公司Glu Mobile首席执行官Niccolo De Masi最近针对公司陷入“App Store应用排名门”(游戏邦注:有报道称Glu也使用了可操纵应用排名的第三方服务)一事表示,Glu是一家非常“清白”的公司,

这也正是他们发展速度慢于其他同行的原因之一,他们在奖励安装下载一事上遵从了苹果准则。

据称在苹果限制奖励安装下载行为之前,Glu Mobile主要通过该渠道创收,平均每季度从iOS创收300万美元左右。尽管Android平台仍允许开发者采用奖励下载模式,但这种做法在Android Market并不是很管用,因为后者会综合考虑下载量、使用率和卸载率等因素进行排名。

5)据insidemobileapps报道,前迪士尼消费者产品主管Andy Mooney最近加入手机应用开发商Outfit7团队,将帮助后者旗下的Talking Friends系列推向电影、书籍和音乐等多个领域。

talking_tom(from insidemobileapps)

talking_tom(from insidemobileapps)

Talking Friends系列应用目前下载量已达3亿次,MAU为9000万。Outfit7曾在去年12月宣布与广告机构Beanstalk合作,计划推出基于Talking Friends角色的授权项目。

6)据AdAge报道,苹果移动广告平台iAd(苹果以2.75亿美元收购)发展并不顺利,为吸引更多客户,该平台近日再次推出降价促销活动,现在广告主仅需投入10万美元即可在iPhone和iPad应用中展开广告活动,而之前该平台的广告准入费用为100万美元。

iAd-icon(from bgr.com)

iAd-icon(from bgr.com)

此外,苹果还提高了开发者与广告平台原来的竞标收益分成,将开发者分成从60%提升为70%。

这是iAd第三次降低价格门槛,据IDC数据显示,iAd在2010年9月时曾占据21%的美国移动广告市场份额,但目前比例已降为15%,而谷歌和Millennial Media则分别是24%和17%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)More than 250,000 apps hit UK App Store during 2011, reports madvertise

by Matt Sakuraoka-Gilman

With the aim of highlighting the marketplace’s most interesting trends, ad network madvertise and AppZapp have teamed up to compile a statistical analysis of the UK App Store over the previous 12 months.

A significant number of apps saw release in 2011, the two parties claim, with an average of 701 apps launched daily.

In all, the year’s total came in at 255,922.

Honey I blew up the apps

December was, unsurprisingly, the most potent time for app launches, with 28,992 titles rolled out over the course of the month.

Games, of course, make up a large potion of all new releases, with stats released by both firms suggesting games are currently the third fastest growing app category on the marketplace.

In all, games attained a growth rate of 94 percent during 2011, putting it behind education-based apps on 99 percent and lifestyle releases on 106 percent growth rate.

Tablet tales

Over on the iPad, where there were fewer apps to begin with, growth rates were substantially higher.

Games grew by 192 percent – again in third spot – with education (205 percent) and lifestyle (195 percent) tapping up first and second spots respectively.(source:pocketgamer

2)The address books fiasco finally comes to an end as Apple says it will make developers ask for permission first

Kim-Mai Cutler

Apple says it will require developers to ask for permission first before they access a user’s address book.

It’s the culmination of a very strange weeklong media blowout that started when a Singapore-based developer discovered that Path was uploading personal contact information from users’ address books without their knowledge. Path apologized and said it would delete all of the user data it had collected this way. That spiraled into a discussion in The New York Times about whether Silicon Valley entrepreneurs have become too cavalier about privacy, by pushing the envelope first and then asking for forgiveness later.

That then escalated into a tangentially related discussion of the flaws in tech media as Path investors rushed to defend the company. Yesterday evening, both VentureBeat and the Verge returned to the core issue by looking at other apps like Foursquare and Twitter that were also sending address book information to their servers. This morning, House Energy & Commerce Committee Chairman Henry Waxman and Commerce Manufacturing and Trade Subcommittee Chair G.K. Butterfield sent a letter to Apple asking the company to explain the situation.

Apple finally responded today in an interview with AllThingsD, saying that it would change its policy around address book access:

“Apps that collect or transmit a user’s contact data without their prior permission are in violation of our guidelines*,” Apple spokesman Tom Neumayr told AllThingsD. “We’re working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release.”

The way this entire story played out was pretty odd. Developers have long had access to address books on iOS and if they do store data, it’s usually to suggest friends when new users come on board. While the intentions are usually harmless, it is true that a malicious developer could do much worse with this data access.(source:insidemobileapps

3)Cheap Android phones to storm emerging markets

by Tim Green

80 per cent of African, Indian, and Chinese smartphone users will have one.

New NPD In-Stat research says the low-cost Android smartphone segment is comprised primarily of Android 2.2 or 2.3 devices, using EDGE and housing processors running at 600MHz or lower.

Devices cost $150 or less, with early competitors in the market including Huawei, MicroMax, Motorola, Samsung, Spice, and ZTE.

It reckons a single-core EDGE chip sells for under $10, although some manufacturers will purchase from the grey market where they don’t pay licensing fees, royalties, or taxes for the products they produce.

NPD believes unit shipments for low-cost Android smartphones will approach 340 million worldwide in 2015. We can assume the 80 per cent figure for emerging markets refers only to the smartphone sector, rather than all mobile devices.

Allen Nogee, research director at NPD In-Stat, reckons there will be some competition despite the momentum of Android. he said: “Samsung has bada, and Nokia is developing Meltemi. In addition, Microsoft has stated that it wants to sell Windows Phone in these developing regions as well and could aggressively lower prices to gain market share.(source:mobile-ent

4)’We’re a very clean company and it’s slowed down our growth’, says Glu’s De Masi

by Jon Jordan

The initial sparks over alleged bot farming on Apple’s App Store have died down, but there’s still plenty of heat in the discussion.

Various of the big freemium publishers have been suggested as power users of such services; notably CrowdStar, something co-founder Suren Markosian quickly denied.

His dark materials

Talking to Glu Mobile CEO Niccolo De Masi last week, I discussed the issue, given Glu had also been suggested as a suspect.

De Masi laughed.

“We’re the only mobile publisher which is compliant with Sarbanes–Oxley [post-Enron US accounting rules],” he said.

“We’re a very clean company, something that’s slowed down our growth compared to others. And remember we followed Apple’s rules over incentivised downloads.”

Whiter than…

It’s a strong response, but one that highlights how fluid the app store ecosystem is.

As previously referred to, before Apple acted against Tapjoy’s (and others) mechanism of driving app and game downloads with in-game currency, it was a strong revenue stream for Glu.

As its financial figures demonstrated, it was generating around $3 million per quarter from the practise before stopping it on iOS.

Of course, it’s still available on Android, although ironically download bots don’t work well on Google’s platform as its charts are generated by a combination of downloads, usage and uninstalls. (source:pocketgamer

5)Outfit7 adds Disney’s Mooney as an advisor to help with merchandising plans

Slovenian developer Outfit7 is continuing to push into merchandising, announcing today that Andy Mooney, Disney’s former chairman of consumer products has joined the company in an advisory role.

Mooney will be helping the company turn its popular Talking Friends series of apps — which now boasts 90 million monthly active users and 300 million downloads — into an entertainment franchise that may include films, books and music. It’s a route that mobile gaming peer Rovio Mobile, the maker of Angry Birds, has gone down in bringing advisory talent like former Marvel chairman David Maisel.

The news isn’t surprising considering Outfit7 has been talking about the merchandising possibilities of the Talking Friends apps since last January. After chief executive officer Andrej Nabergoj stepped down in July, the company found a new chairman in Narry Singh. It also hired Paul Baldwin, a gaming executive with experience turning games like Tomb Raider into multimedia properties as its chief marketing officer. During this whole time, Outfit7 has opted to go the bootstrapped route, declining to accept funding from venture investors or seriously pursue acquisition talks.

In December, the company announced it was partnering with brand advertising agency Beanstalk — known for representing brands like Range Rover, AT&T and Harley Davidson — to launch a merchandising business based on its characters.(source:insidemobileapps

6)Apple slashes iAd pricing to $100,000 as platform’s mobile ad share wilts

by Keith Andrew

There aren’t many sectors within the mobile industry where Apple could be accurately described as a bit-part player, but advertising is fast becoming one.

After launching with the kind of fanfare the company has made its trademark, iAd – the result of Apple’s $275 million purchase of Quattro Wireless – has faded away according to AdAge, resulting in a comprehensive revamp for the ad platform.

Well, that’s how Apple will likely pitch it. In reality, however, the firm is removing the platform’s main barrier to entry – price – to build up what has reportedly become a dearth of clients.

Cost cutting

The site reports advertisers will now have to spend as little as $100,000 to run an iAd campaign across iPhone and iPad apps – down considerably from the $1 million fee the platform launched with.

Apple is also upping the revenue share enjoyed by developers from 60 percent to 70 percent in a bid to spread the platform’s base.

“The extra money will compensate for lower ad rates and serve as added incentive for developers to build businesses on Apple devices, even though they may grab a bigger audience or more ad revenue creating apps for Google’s Android devices, which now outnumber Apple smartphones in the US,” reports AdAge.

“Apple also plans to change the way it charges for ads, which irked some advertisers and agencies. Since iAd launched, Apple has charged advertisers twice: a fixed rate for every 1,000 ad impressions plus an additional fee every time a user clicked on the ad.

“Apple will now charge only the cost-per-thousand rate.”

Paying the price

This isn’t the first time Apple has attempted to rejuvenate iAd by cutting its prices.

Indeed, this will be the third time the company has lowered its rates, having first dropped prices to $500,000 in 2011 before cutting them again to $300,000.

Early hype ensured iAd started with the a strong base, with Apple holding on to 21 percent of the US mobile ad market according to IDC projections published in September 2010.

AdAge claims IDC figures suggest iAd now holds 15 percent of the market, falling behind both Google and Millennial Media on 24 percent and 17 percent respectively.(source:pocketgamer


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