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techcrunch:zynga与facebook正式达成全面排他支付协议

发布时间:2010-09-09 08:40:51 Tags:,,

据techcrunch报道,今年5月,Zynga结束了与Facebook之间为期数月的纠纷,并签订了5年合同,将Facebook Credits作为Zynga旗下游戏在Facebook平台上的主要支付方式。

FarmVille-on-Facebook-1

FarmVille-on-Facebook-1

Zynga数月前开始在旗下部分游戏中使用Facebook,但现在,除了《德州扑克》及其他几款小型游戏外,所有的Zynga游戏都已经在 Facebook平台上使用Facebook Credits,剩余的这几款游戏最终也将使用Facebook Credits。用户可以进行现金转账,也可以使用Facebook Credits,但仅限于这两种方式,其他所有的第三方支付方式都已经被移除。

本次转变显然引发了不小的反响,有大量Zynga用户在论坛上抱怨其他支付方式的失效。但由于Zynga对Facebook Credits的业务贡献很大,因此此举也符合双方利益。

有一点值得注意,在雅虎等其他平台上运行的Zynga游戏并不会使用Facebook Credits。Zynga和Facebook之间的关系虽然有所缓和,但是Zynga却并不希望被限制在Facebook的支付平台内。

Zynga和Facebook在联合声明中说:“Facebook和Zynga已经将Facebook Credits作为Facebook平台上多数Zynga游戏的独家支付方式。双方将通力合作,在这一转变过程中为用户带来最佳体验。”

PetVille-on-Facebook-2

PetVille-on-Facebook-2

In May Zynga and Facebook ended their months long fight and entered into a five year deal to use Facebook Credits as the primary monetization engine for Zynga games on the Facebook platform.Zynga began rolling out Facebook Credits on some of its games months ago. But now they’ve made Facebook Credits the primary payment solution on all of their games across the Facebook platform other than Poker and a few other smaller games. Users can wire transfer cash, or use Facebook Credits, but that’s it. Other third party payment providers have been removed.

The migration has clearly had bumps – a slew of Zynga users are screaming murder in the forums over various payments failures. Which makes sense since Zynga is almost certainly accounting for the lion’s share of the Facebook Credits business.

One thing to note – Don’t expect to see Facebook Credits being rolled out in Zynga’s games on other platforms like Yahoo. Zynga and Facebook have found détente for now, but I don’t see Zynga processing a single dollar through Facebook that they don’t have to.

techcrunch

techcrunch

Zynga and Facebook’s joint statement: “Facebook and Zynga have transitioned Facebook Credits to be the exclusive method of payment for most Zynga network games on the Facebook platform. The companies are committed to working together to provide the best possible customer experience during this transition.”(source:techcrunch/sina)


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