3.超过一半的社交游戏玩家拥有至少一部掌机设备。很多掌机玩家其实也属于社交游戏玩家。可以说这两种类型游戏玩家的界限并不明确，你开始在一个平台上玩游戏，便有可能转移到其它平台继续游戏。这对于设计师和发行商来说是一种机遇，他们可借此创造一种真正的跨平台体验。52%的玩家表示自己拥有一部Wii，46%玩家拥有一台Xbox360，34%玩家拥有一台PS3。36%玩家说他们拥有一部能够玩电子游戏的手机，也就是智能手机。29%的玩家表示拥有一部任天堂DS，23%拥有一部iPod Touch，18%拥有一部索尼PSP，14%拥有一部iPad——这就意味着至少一半的玩家拥有一部智能手机，平板电脑或者iPod Touch（其中有些玩家同时拥有多种设备）。
Social Gamers Are Gamers, Too
by Steve Peterson
A study commissioned by RockYou surveyed over 2,000 social gamers about their playing and spending behavior, with some interesting results. The survey identified 5 key points about social game players.
#1 – Social gamers are receptive to advertising and most will not buy digital goods. The survey found that 96% of players in general don’t buy virtual goods, though 44% are open to viewing in-game ads in order to earn virtual goods. 55% of players prefer to earn virtual currency rather than purchase it with real money. While the players surveyed may be hesitant to spend money on the games, they are more receptive to the concept of advertising. Some 77% of the players surveyed said they’d seen ads in a social game, and the average number reported was over 16 ads per month. 36% of players have clicked on an ad or a sponsor, and 24% have clicked on an ad and made an online purchase.
#2 – Social gamers are competitive and achievement-oriented. This may surprise some who saw social games as friendly ways to pass the time, but many social gamers are competitive and take pride in their achievements. Earning rewards and comparing accomplishments with friends motivates players to come back.18% of social gamers say they play to beat other gamers, and 33% enjoy collecting objects, badges, and other exclusive content. 25% say that seeing friends get accomplishments in a game drives them to get the same achievements, while 22% say they want to do better than others in a game. 56% say they love the sense of accomplishment that comes when they finish a task or meet a goal, and 21% like sharing with friends about their accomplishments.
#3 – More than half of social gamers own at least one console. Console gamers are sometimes social gamers, too, and in pretty good numbers. Or perhaps it’s just that the lines are blurring between types of gaming, and once you play games on one platform you’re more likely to try games on another platform. The implication for designers and publishers is that there is a real opportunity to create truly cross-platform experiences and extend gameplay into the real world through mobile tie-ins. 52% of players said they owned a Wii, 46% owned an Xbox 360 and 34% said they owned a PS3. More than a third, 36% said they owned a mobile phone capable of playing videogames, which probably means a smartphone. 29% said they had a Nintendo DS, 23% an iPod Touch, 18% a Sony PSP and 14% had an iPad – which implies that somewhere around half the players had either a smartphone, a tablet or an iPod Touch (assuming some overlap).
#4 – It’s time to make social games truly social. According to the survey results, social gamers are hardcore social network users. That fact implies an opportunity to make social games as social as possible. The survey results indicated that players spent 13 hours per week on social networks, checking or updating 17 times per week, with an average of 218 followers or friends. They spend 9.5 hours per week on social games, and average over 16 friends who play the same game. Interestingly, they’ve made an average of 20 new friends through social gaming. 82% of social gamers say they regularly play online with someone they have never met in real life.
#5– There are four distinct kinds of social gamers. The survey data led the polling firm to come up with 4 general categories for social gamers, which they characterized based on their behaviors and attitudes: affluent players who spend on in-game currency to get ahead; competitive players who play to win and broadcast their achievements; newbie players who are less tech-savvy and prefer free content; and devotees who are power users but also prefer free play.
“Premium Paul” is a player with a type-A personality, who will pay in-game and is driven in his career. “Pauls” spend the most on in-game items, are highly engaged and active on social networks, plus keep up with the latest trends. Pauls are motivated by exclusivity.
“Competitive Charlie” plays to win and broadcast accomplishments. “Charlies” are very social and are passionate about connecting, communicating and competing with friends and also value exclusive items.
The final two segments, “Newbie Nancy” and “Devoted Danielle,” conform closer to stereotypes of social gamers, yet only represent 25% and 27% respectively of the total.
“Newbie Nancy” is opposed to paid content and a bit new to social networking. She is not as tech-savvy as the other player types.
“Devoted Danielle” is a power user who spends the majority of her online hours gaming but prefers to play for free; she is willing to click on ads to earn virtual currency or goods. She is also social and is willing to meet new people via online gaming.（source:industrygamers）