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每日观察:关注2011年主流社交游戏公司融资情况(1.9)

发布时间:2012-01-09 10:40:48 Tags:,,

1)据Venturebeat报道,2011年社交游戏公司融资达8.07亿美元,其中半数以上来自Zynga一家公司。2011年主流社交游戏公司融资情况如下:

raise-money(from dailycrowdsource.com)

raise-money(from dailycrowdsource.com)

*Zynga–4.9亿美元

*Kabam–8500万美元

*6Waves Lolapps–3500万美元

*乐元素–3000万美元

*Wooga–2400万美元

*Crowdstar–2300万美元

*Funzio–2000万美元

*Kixeye–1800万美元

*SNS Plus–1250万美元

*Digital Chocolate–1200万美元

*Supercell–1200万美元

*Peak Games–1150万美元

*Tiny Speck–1070万美元

*OMGPOP–1010万美元

*Idle Games–1000万美元

*Kobojo–775万美元

*Rocket Ninja–750万美元

总体上看,整个游戏行业所获资金同比去年增长47%。

2)据路透社报告,社交游戏开发商Wooga联合创始人Jens Begemann最近表示,公司将在2012年推出更多跨平台游戏。据AppData数据显示,该公司Facebook游戏《Diamond Dash》登陆iOS平台之后,MAU已超过100万,DAU达8万。

3)Experian Hitwise最近数据显示,Google+在12月份独立访问用户达4900万,创下该平台问世以来的流量纪录。

4)据venturebeat报道,HTML5跨平台游戏公司Moblyng最近已关闭工作室(游戏邦注:该公司于一年前融资750万美元),并遣散了20名成员。其创始人Stewart Putney通过邮件表示盈利情况不乐观是他们关闭公司的原因。

MoblyngGames(from portfolio.com)

MoblyngGames(from portfolio.com)

该公司成立于2007年(原名为FlipTrack),其官网宣称公司游戏下载量已超过1000万次。Putney表示公司在2011年10月中旬向Facebook的移动平台发布了HTML5游戏,游戏用户到12月份时才开始呈现增长趋势,但此时公司资金源已经难以为续。

5)NetMarketShare数据显示,iOS设备在2011年占据多数移动网络流量,其比例高达52.5%。

Top operating system share trend(from netmarketshare)

Top operating system share trend(from netmarketshare)

6)据mobile-ent报道,美国高通近日宣布将向Android Market发布一款Snapdragon游戏推荐应用,支持用户通过这款名为Snapdragon Game Pack的100多款应用中挑选自己想要的游戏,并直接通过该应用购买游戏。

snapdragon-100-games(from androiditem.com)

snapdragon-100-games(from androiditem.com)

该应用主要推荐那些最适合运行于高通Snapdragon处理器的游戏,并显示相关游戏网站的信息。高通认为此举有助于发行商、开发者实现更多收益。

7)Arieso最近针对1000多部手机使用情况的调查发现,有1%的手机用户消耗了半数下载流量,3%用户消耗了80%的数据流量。

mobile-data-phone(from nexus404cdn)

mobile-data-phone(from nexus404cdn)

由于增加了Siri和iCloud等功能,iPhone 4S用户消耗流量是iPhone 3G用户的三倍左右,是iPhone 4用户的2倍左右;谷歌Nexus One手机用户的数据耗量也比iPhone 3G用户多2倍左右。

思科系统曾在上个月报告中预测,2015年移动数据使用率将增加21倍左右,英国手机用户人均每月耗量将超过4GB。报告称智能手机不断扩展的复杂功能,是导致移动网络流量上升的一大原因,移动运营商需尽早做好应对这种数据流量压力的准备。

8)Credit Suisse分析师最近预测,2012年手机销量将达18.5亿部,但仅比2011年增长2%。

预计智能手机到2015年销量将达10亿部,占据80%的手机市场营收。分析师Kulbinder Garcha看好诺基亚,并称该公司将通过与无数运营商的合作,占据13%的手机市场份额。

9)据Windows Phone开发者官方博客消息显示,Windows Phone Marketplace将向中国、印度尼西亚、马来西亚、菲律宾、阿根庭和秘鲁开放服务。

Windows Phone Marketplace--new market(from wpcentral)

Windows Phone Marketplace--new market(from wpcentral)

不过有意向前三个地区发售应用的开发者需注意App Hub的相关条款,不得让应用涉及色情等被限制内容。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Social game companies raised $807 million in 2011 – Social games raised a record $807 million in funding last year according to VentureBeat. More than half of that figure was the $490 million Zynga received in February from Morgan Stanley, T. Rowe Price and others. According to VentureBeat’s summary, the biggest social game funding rounds of the year were:

•Zynga $490 million

•Kabam $85 million

•SixWaves Lolapps – $35 million

•Happy Elements – $30 million

•Wooga – $24 million

•Crowdstar – $23 million

•Funzio – $20 million

•Kixeye – $18 million

•SNS Plus $12.5 million

•Digital Chocolate – $12 million

•Supercell – $12 million

•Peak Games – $11.5 million

•Tiny Speck – $10.7 million

•OMGPOP – $10.1 million

•Idle Games – $10 million

•Kobojo – $7.75 million

•Rocket Ninja – $7.5 million

Overall, investment in the games industry increased 47 percent year-over-year.(source:insidesocialgames

2)Wooga plans to expand cross-platform offerings – Wooga co-founder Jens Begemann has told Reuters his company will focus on releasing more cross-platform games in 2012. Wooga’s gem-matching Facebook game, Diamond Dash, has gained more than 1 million MAU and 800,00 DAU since the game debuted on iOS, according to AppData.(source:insidesocialgames

3)Google+ Continuing to Grow – Experian Hitwise is reporting that Google+ received 49 million unique visits in the U.S. in December, the social network’s biggest month ever for traffic.(source:insidesocialgames

4)HTML5 cross-platform game company Moblyng shuts down

Dean Takahashi

Moblyng was ahead of its time in making cross-platform HTML5 games for mobile devices. Too far ahead, it seems, as the company has shut down, VentureBeat has learned.

Just a year ago, the company said in a filing it had raised about $7.5 million of a $10.9 million round, but it was simply a follow-on funding to its previous round. Stewart Putney

(pictured right), believed that HTML5 games were going to become predominant on mobile devices in the future. The benefit was that developers could create games once and have them run on a wide variety of devices as well as on social networks and the web. For users, such games meant that they could play a game on one device and challenge another player playing the same game on another platform.

But Putney confirmed in an email that the company has shut down and the staff of 20 employees has been laid off.

“We did not monetize enough to stay in business,” said Putney.

Redwood City, Calif.-based Moblyng was founded as FlipTrack in 2007, porting Flash slide shows to mobile operating systems. But it changed its plan to help developers quickly port their mobile games to other operating systems. Then it focused on making HTML5 games on social networking sites and mobile devices.

HTML5 is seen as a large competitor for Flash, which most casual games are built on. Most websites that host videos also use Flash to play them. But Flash is lacking on some mobile devices — most notably the iPhone and iPad — while HTML5 is available in most mobile browsers.

HTML5 is viewed as the lingua franca of the web, a protocol for creating software that can run on web sites, mobile phones, and social networks. But in games, HTML5 has had mixed results, since many games in HTML5 run slow.

Moblyng had alliances with Playdom and Lolapps, but it had more success creating its own games that could run in a cross-platform manner, where a player could log into a game on Facebook and play against someone on a mobile phone or the web. The company’s site says it has more than 10 million downloads.

Putney said the games have gotten traction, but too late. The company launched its HTML5 games on the Facebook HTML5 mobile platform in mid-October, but the audience started growing in December when time and cash had run out.

“I am very proud of the work we did, the HTML5 games are still live and we have a growing base of active users,” Putney said. “I remain very confident HTML5 will be a great platform for social games and media, it is simply a question of when. We just unleashed a group of kick-ass HTML5-focused professionals into the market, so my hope is they will help the HTML5 ecosystem develop that much faster.”

Moblyng’s investors include Mohr Davidow Ventures and Deep Fork Capital. The company also received another $500,000 from unnamed angels. A variety of other HTML5 game makers out there, such as Game Closure and Sibblingz, which have also created tools for building cross-platform HTML5 games.(source:venturebeat

5)iOS devices did the most web browsing in 2011- According to figures from NetMarketShare, iOS devices were responsible for the majority of mobile web browsing last year, accounting for an average of 52.5 percent of all traffic.(source:insidemobileapps

6)Qualcomm to launch Android games discovery tool

by Tim Green

Snapdragon Game Command app to debut on the Android Market at CES next week.

The app showcases the titles that run best on a Qualcomm Snapdragon processor and displays feeds from gaming websites. Its closest precedent is Nvidia’s Tegra Zone application.

Uses can choose from over 100 titles from the Snapdragon Game Pack such as Fight Game Heroes, Bunny Meze 3D, Desert Winds and others. They can be bought from within the app.

Game Pack was unveiled last summer  to show off the best of the Snapdragon-based mobile devices – especially the graphics capability of the embedded Adreno GPUs.

Qualcomm believes this will help publishers make more money from embedded games, and develop new revenue from existing catalogues.(source:mobile-ent

7)One per cent of users eat half of all mobile data

by Tim Green

Ruining it for the rest of us with their streaming and voice searching.

A new report from Arieso looked at usage patterns of at least 1,000 phones, and says these ‘extreme’ users are becoming even more extreme, and that they will make the data crunch that so worries operators even worse in 2012.

The study found that just one per rcent of subscribers consume half of all downloaded data, and three per cent  80 per cent of all data, according to Flanagan.

The escalation in smartphone sophistication is driving up the consumption of data to dramatic new levels. It says iPhone 4S users demand three times as much data as iPhone 3G users and twice as much as iPhone 4 users, thanks to data hungry features such as Siri and iCloud.

Google Nexus One users also eat twice as much data as iPhone 3G users.

It’s all a bit of a nightmare for the operators. Arieso’s CTO Michael Flanagan reckons they need to make better use of smaller base stations and bring them closer to users.

He said: “Without adequately preparing networks to support the new generation of smart devices, operators risk spiralling and misplaced operational expenditure and delivering a sub-par quality of experience to customers. It’s critical that operators redouble their efforts to limit the impact of this inevitable squeeze.”

Last month Cisco predicted that mobile data use will grow 21-fold by 2015, with Britons set to consumer more than 4GB per month.(source:mobile-ent

8)Phone shipment growth to slow to two per cent

by Tim Green

Barely any rise this year, compared with 12 per cent in 2011.

Analysts at Credit Suisse are expecting to see 1.85 billion handset sales in 2012, up from the 2011 forecast of 1.82 billion.

Unsurprisingly, it suggests a bright spot in a sluggish year will be the smartphone space, with sales on track to reach one billion by 2015 and eventually account for nearly 80 per cent of handset industry revenue.

Credit Suisse has given projections on specific handset makers and is very positive about Nokia.

Analyst Kulbinder Garcha, who apparently has an excellent track record in predictions, raised his price target to €6 from €4 on Nokia, saying, “Nokia’s focus on Windows will allow the company to drive a recovery through 2012 in both its top-line and earnings.”

He believes Nokia can reach a 13 per cent market share, based on conversations with numerous operators.(source:mobile-ent

9)Microsoft makes move on Asia as Windows Phone Marketplace preps for China, Indonesia and Malaysia

by Keith Andrew

The growth of Windows Phone Marketplace continues to serve as the platform’s one shining success, with news Microsoft has added support for six new territories coming as the store’s app roster flies past the 50,000 mark.

As revealed on the official Windows Phone developer blog, studios working on Microsoft’s OS will soon be able to sell their titles in China, Indonesia, Malaysia, the Philippines, Argentina and Peru.

Sense to censor

Owing to local restrictions, however, developers looking to target the first three markets will be forced to adhere to regional requirements as detailed by App Hub, such as censoring supposedly sexual content or references to alcohol and “bathroom humour”.

“Given the Marketplace is not yet available for customers in these markets and the addition of new requirements, we’re opening the submission process early to give those of you interested in distribution to these markets a head start on certification,” said Windows Phone Marketplace senior director Todd Brix on the blog.

“Also included in this release are a number of minor enhancements and bug fixes, including improvements that will streamline the payout process and enhance reporting to provide data like crash counts and exceptions to assist in improving your apps.

“These are a result of your feedback and we’ll continue to provide other improvements in each release.”

Microsoft will be hoping the addition of smartphone hungry territories such as China, with Windows Phone Marketplace having amassed its last 10,000 apps in under two months.(source:pocketgamer


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