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每日观察:关注Facebook平均每天新增60万用户(1.4)

发布时间:2012-01-04 11:48:56 Tags:,,

1)据Facebook广告测试及管理系统Optim.al数据显示,从2009年4月1日至2011年12月28日,Facebook在1001天中增加6.09亿用户,平均每天新增60万用户,每秒新增7名用户。

1001 Days(from  Optim.al)

1001 Days(from Optim.al)

*Facebook发展速度已减缓,从2009年4月至11月份的每秒新增7名用户降至2009年11月至2010年7月的每秒6.96名用户;

*2010年7月时每秒新增用户攀升至8.39名,但在2011年3月时降为7.02名,2011年9月至12月降为5名;

*在这1001天中,Facebook新增9700多万美国用户,但在过去90天中,其新增美国用户仅占比4%;

*美国用户在Facebook所有用户中占比19.7%;

*在此期间,Facebook新增3480万巴西用户(每小时平均增加1447名巴西用户),过去90天中平均每小时新增3343名用户,每秒平均0.93名用户。该国新用户在过去三个月中占比19%,巴西用户在Facebook所有用户中占比4.4%;

*在过去90天中,印度新增用户将近500万,每小时平均2304名用户,每秒0.64名用户;

*印度新用户在过去三个月中占比13%,该国用户在Facebook所有用户中占比3.4%。

观察者认为,Facebook用户增速减缓与其市场基本达饱和状态有关。

2)据Serkantoto报道,世嘉最近关闭了投放于Mobage平台的一款手机社交游戏《莎木街市》(Shenmue City),其开发商Ysnet通过官方网站于12月26日宣布了了这一消息。

Shenmue City(from serkantoto)

Shenmue City(from serkantoto)

该游戏于去年初高调登场,但人气有限,从未进入Mobage榜单前20名之列。

3)据EDGE报道,Facebook最近将其2011年“最热门游戏”更名为“最多推荐游戏”,并针对人们之前对其“最热门游戏”评选标准的质疑作出解释,称Facebook主要根据用户的推荐和评价筛选出最热门游戏,因此Playdom游戏《Gardens of Time》才会成为榜单之首。

Gardens of Time(from games)

Gardens of Time(from games)

观察者认为,Facebook迅速对公众反映作出这一回应的举动,反映出Facebook巧借这一机会宣传可助游戏实现病毒式传播和曝光率的推荐功能,Facebook不再以MAU和DAU为评选标准来突出Zynga在Facebook上的独霸地位,以便推行开发商的多元化发展战略。

4)据Business Insider报道,有知情者透露虽然众多社交游戏、休闲游戏开发商或许有可能追随美国相关法案开放在线博彩业的大潮而推出相关内容,但Zynga却不会涉足这一市场,原因是担心“对玩家社区造成不良影响”,毕竟在Facebook上向好友或家人收钱的情况总是不太对劲,知情者称即便是在那些在线赌博法律规定不甚严密的国家,Zynga也从未产生这种念头。

Zynga Casino(from games)

Zynga Casino(from games)

另一名匿名知情者表示,开放在线博彩业的政策对Zynga放来说确实是个绝好的发展机遇,Zynga已经推出《Zynga Poker》以及《Zynga Bingo》等这一题材的系列游戏,为其参与在线博彩业打下了理想的基础。

尽管有人已在Zynga总部同该公司协商此事,但并未达成任何结果。

5)尽管多数Facebook游戏在过去一周中(圣诞假期)发展缓慢,但仍有5款发展最迅速的游戏在此期间新增了30万以上的MAU。

Zynga游戏《Words With Friends》(最近MAU达1510万)和《FarmVille》(最近MAU为3390万)是最大赢家,《Tetris Battle》(最近MAU为1000万)居于第三名,Wooga游戏《Magic Land》(MAU为310万)位于第四名,第五名是策略战斗游戏《Men vs. Women》(MAU为130万)。

Top Gainers This Week(from AppData)

Top Gainers This Week(from AppData)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Facebook User Growth Continues To Slow Down

by David Cohen

In the 1,001 days from April 1, 2009 through December 28, 2011, Facebook added 609 million users, for averages of around 600,000 per day and seven per second.

But that growth rate has been tapering off, according to data from Optim.al (mind you, we noted a slowdown a year ago).

The Facebook ad-testing and ad-management system also found that:

•The social network’s growth pace has slowed, from seven per second from April through November 2009, to 6.96 from November 2009 through July 2010.

•Growth had soared to 8.39 per second from July 2010 through March 2011, then slowed to 7.02 from March 2011 through September 2011, and to five from September 2011 through December 2001.

•Facebook added more than 97 million users in the U.S. during the 1,001-day period, but in the past 90 days, just four percent of new users have come from the country.

•The U.S. accounts for 19.7 percent of the total Facebook user base.

•Brazil saw huge growth, added 34.8 million users during the period, or 1,447 per hour, with the past 90 days seeing growth of 3,343 per hour, or .93 per second. The country accounted for 19 percent of new users over the past three months, despite making up only 4.4 percent of the social network’s user base.

•Growth is also soaring in India, with nearly five million new accounts over the past 90 days, or 2,304 per hour and 0.64 per second.

•India accounted for 13 percent of new Facebook users during the past three months, while representing just 3.4 percent of the overall user count.

One reason for the growth slowdown may simply be saturation: Most Internet users who are likely to be Facebook users already have accounts, so growth is restricted to new Internet users and a few hold-outs.(source:allfacebook

2)Sega Closes Down Shenmue City On Mobage [Social Games]

by Dr. Serkan Toto

Sega has closed down one of the most ambitious mobile social games in Japan, Shenmue City (Shenmue Gai), on Mobage. The game’s developer, Ysnet, actually posted a two-liner thanking players on December 26 on the official homepage of the title.

Shenmue City was launched amid much fanfare at the beginning of last year.

I was wondering why Sega never released a smartphone version of the game, but now it’s clear it simply didn’t have enough players (Shenmue City almost never appeared in the Mobage top 20 games ranking over the last few months).(source:serkantoto

3)Facebook gets called out, redefines its top games of 2011 list

by Joe Osborne

Were you as surprised as we were when Facebook dubbed Playdom’s Gardens of Time the “most popular Facebook game of 2011?” As it turns out, we certainly weren’t the only ones, as TechCrunch plainly called the social network out on its methodology (which we, too, questioned). Facebook almost immediately added a disclaimer describing how it arrived at the list in detail.

“This list was compiled by looking at the top games on Facebook with more than 100,000 monthly active users and giving priority to those games with the highest user satisfaction scores,” the addendum reads on the Facebook blog. “The result is a list of the games that received the most user recommendations in 2011.”

But EDGE reports that Facebook has recently renamed its list entirely from the “Most Popular Games in 2011″ to the “Top Recommended Games of 2011.” While this reflects Facebook’s methodology much more accurately, it’s interesting to see the company backtrack after such a heated response. For one, it speaks volumes to how seriously end-of-year lists are taken.

However, it also speaks to Facebook’s motivations for creating its end-of-year list this way. Rather than simply highlight the games with the most monthly or daily players, the company took this chance to highlight its own recommendation features as a tool for viral game growth and discovery. More importantly, this was a golden opportunity for Facebook to deter popular opinions of Zynga domination on the platform, and to promote diversity among developers. If only it were upfront about that from the start.(source:games

4)The creator of Zynga Poker ain’t down with online gambling yet [Report]

by Joe Osborne

Now that the lot of social and casual games makers are bound to hop on the imminent online gambling bandwagon in the U.S., it was safe to assume that Zynga would be in on the action. Apparently, that’s not so, according to what nameless sources close to the multi-billion-dollar game maker told Business Insider. One source told the website that Zynga hasn’t even tried to make online gambling games in countries where laws are less strict.

A source told Business Insider that Zynga doesn’t want to “screw up that community,” likely referring to the existing online gambling circles of foreign countries. “You might not want to take money from your friends or your mother on Facebook,” the anonymous source said. “But at the same time, the people you play with don’t have to be your Facebook friends.”

Of course, another nameless source agreed that games in which players wager real money would be a huge opportunity for the company. That’s especially considering Zynga already has Zynga Poker and plans to release a Zynga Casino suite of games including Zynga Bingo. In short, the company already has the infrastructure to create such a game or multiple games to support online gambling.

According to an anonymous source talking to Business Insider, there have been talks of making such a game within Zynga HQ, but none are planned for the foreseeable future. And, if you ask us, a number of companies already in that space are likely more than willing to partake, like Caesars, DoubleDown Interactive and more. If Zynga comes around to changing its mind, it better do it quick, before the goldmine it’s sitting on gets stripped.(source:games

5)Old Favorites Show Growth During Holidays on This Week’s List of Fastest-Growing Facebook Games by MAU

AJ Glasser

Though the last seven days were slow for many games, our top five fastest-growing Facebook games on this week’s list managed to break 300,000 monthly active users gained during the holiday season.

Zynga’s Words With Friends and FarmVille take the top spots, which doesn’t comer as much of a surprise with the former still enjoying a growth spurt and the latter being an old favorite that can potentially draw in many lapsed players with holiday promotions. Tetris Battle holds steady at No.3, also enjoying significant gains in growth as developer Tetris Online Inc. begins to scale the game even beyond what it’s achieved through organic growth. At No.4 is wooga’s Magic Land, which continues to attract new players with updated features that distinguish the game from similar town-building role-playing games. Lastly is strategy combat title Men vs. Women.(source:insidesocialgames


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