游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

社交网站Tagged入选《INC》最有活力500强活跃用户超1亿

发布时间:2010-09-06 14:13:02 Tags:,,

你知道Tagged 吗?2005年当Fecebook还只面向大学生时,Tagged是一个以青少年为主的社交网站,主要面向高中生。2007年,这两家社交网站开始盈利并估值超过1亿美元。

此后问题随之而来,Facebook首先开始向高中生开放,随后进一步扩大到任何人群。Tagged也紧随其后。但在2007年中期,Tagged的首席执行总裁Greg Tseng宣布Tagged的经营陷入了危机。Facebook的迅速发展沉重打击了Tagged。

因此Tseng及其团队极力探索用户的需求,得到的答案是“用户主要利用Tagged网站来结交新朋友。”

Tagged

没错!Facebook并不擅长帮助用户结识新朋友。用户可以搜索姓名,点击朋友的朋友,但无法与没有任何联系的新朋友交流。而Tagged则致力于将自己打造成人们结交朋友的最佳聚集地,通过有效的搜索引擎用户可以与新朋友聊天,约会等。

约会在社交网站Tagged中占有很重要的地位。首先,Facebook不具备网上约会档案,而Match.com和其他约会网站则带有特殊目的性。但在Tagged人们可以自由地安排见面和约会。“Tagged就像酒吧,玩家可以和朋友一起来玩,也可以结识新朋友;而Match.com则像单身俱乐部,去那儿的人一般想找个终身伴侣。”

Tagged的这一策略赢得了广大用户的赞同。2007年Tagged拥有2000万活跃用户,而现在这一数据已上升至1亿,其中1/3到1/4的用户每月登录Tagged而这一网站每月也拥有50亿页面浏览数。

此外,Tagged正在发放虚拟礼品——每月只需20美元,VIP账户就可以知道谁正在浏览你的网页。综上,Tagged公司目前的年收入已达到3000多万美元,两周前Inc.也称其为发展最迅速的500家企业之一。Tseng 确信2011年该公司的收入将超过5000万美元。

Heard of Tagged? Back in 2005 it was a teenager-only social network, catering primarily to U.S. high school students as Facebook charged through the college crowds. By 2007 they were profitable and worth over $100 million.

Just one problem though. Facebook eventually started letting high school students in, and then everyone else. Tagged responded by opening up to everyone, too. But by mid 2007, CEO Greg Tseng tells me, Tagged knew it was in trouble.

“Facebook beat us,” he said. “We were just another social network…but not in the top five.”

So Tseng and team decided to reach out to users and ask them what they wanted. “The most important thing we learned was that people were using our site to meet new people.”

Bingo! Facebook isn’t big on helping you meet new people. You can search by name, and you can click on friends of friends, but you can’t just find new people you aren’t already connected to via someone else. At Tagged, people were using filtered search to meet people. For sharing activities, dating, or whatever.

“We focused on being the best place to meet new people for any social reason,” Tseng tells me.

Dating is obviously a big part of this. Facebook doesn’t have dating profiles. And there’s a stigma associated with Match.com and other dating sites, at least for some people. But on Tagged people can meet and date or engage in other activities. “Going to Tagged is like going to a bar with friends, and you will probably meet new people. Going to Match.com is like going to a singles event, and there’s a stigma with that.”

Users definitely agree. In 2007 Tagged had 20 million active users. Today they’ve hit 100 million. 1/3 to 1/4 visit the site each month and the site has 5 billion monthly page views.

And they’re spending money. Virtual gifts. VIP accounts that let you do things like see who’s viewing your profile for $20/month. Revenue has grown to $30+ million, and Inc. named them one of the 500 fastest growing companies two weeks ago. 2011 revenue should be $50+ million, says Tseng.(Source:TechCrunch)

声明:本文中文为游戏邦翻译,英文原文采用TechCrunch,转载请保留版权信息,谢谢!


上一篇:

下一篇: