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每日观察:关注Facebook手机应用MAU超过3亿(12.30)

发布时间:2011-12-30 10:27:32 Tags:,,

1)据AppData数据显示,Facebook在圣诞过后的iOS和Android应用下载量明显上涨,Facebook应用日前位于热门iPhone免费应用第1名,Facebook Messenger应用则位于第9名。这两者在Android平台分别居于免费应用榜单第一、二名。

Facebook Ranking(from AppData)

Facebook Ranking(from AppData)

Enders Analysis分析师Benedict Evans指出,Facebook手机应用目前的MAU超过3亿,其中以iOS和Android用户规模最为庞大。约有1.17亿iOS用户、8780万Android用户每月通过手机版应用登录Facebook。约有半数的Android和iOS用户都安装了Facebook手机应用。

mobile-MAU(from Facebook)

mobile-MAU(from Facebook)

2)SodaHead网站最近根据对962名用户进行的问卷调查评选出了2011年五大最佳游戏娱乐工具,苹果iPhone 4S和iPad 2分别以39%、25%的得票率位居前两名。

其后是亚马逊平板电脑Kindle Fire,得票率为17%,任天堂3DS支持率为12%,Nook Tablet得票率为7%。

tech-roundup-infographic(from SodaHead)

tech-roundup-infographic(from SodaHead)

3)据pocketgamer报道,Chillingo最近发布首款Windows Phone手机游戏《Spider Jack》(游戏邦注:该游戏由俄罗斯工作室MaxNick开发,玩法类似于《割绳子》,其iOS版本由Chillingo旗下的Clickgamer发布),目前在Windows Phone Marketplace售价2.99美元,采用了先试后买的模式。

Spider Jack(from wpcentral.com)

Spider Jack(from wpcentral.com)

4)comScore最新发布的11月份数据表明,三星仍是全美排名第一的移动设备制造商,市场份额占比25.6%(10月份占比25.5%,8月份占比25.3%);由于发布iPhone 4S并下调iPhone 4售价,苹果在该市场所占份额已从9.8%上升至11.2%。

us-mobile(from comscore)

us-mobile(from comscore)

从手机操作系统来看,谷歌Android仍是智能手机平台冠军,所占市场份额达47%,苹果排名第二,占比28.7%;RIM、微软和诺基亚均呈下滑趋势,RIM从8月份的19.7%下滑至16.6%。

us-smartphone(from comscore)

us-smartphone(from comscore)

comScore报告还显示,美国目前已有9140万智能手机用户,发短信、使用应用程序和听音乐仍是用户的主要智能手机用途。

mobile content usage(from comScore)

mobile content usage(from comScore)

在截止今年11月份的三个月中,美国13岁及其以上年龄段的手机用户超过2.34亿,智能手机用户占比39%;有72.6%用户使用手机发短信,登录社交网络和玩游戏。之前的调查结果显示,有42.1%的用户常使用移动浏览器获取信息,41.6%用户则借助应用程序获取信息,但现在使用应用程序的用户比例比移动浏览器多了5个百分点。

手机音乐使用率排名第六,占比20%,其中多数来自智能手机用户。

5)法国发行商雅达利近日宣布其iOS游戏《Breakout:Boost》发布两周下载量超过100万次。

Break:Boost(from blog.games.com)

Break:Boost(from blog.games.com)

该游戏前5个关卡免费,玩家可通过IAP(应用内置付费功能)解琐额外的200多个关卡,支持Game Center和OpenFeint社交功能,将在1月份推出更多关卡。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Facebook’s Mobile Presence Spikes After Christmas

Kathleen De Vere

The annual uptick in app downloads and new device activations around Christmas has translated directly into big mobile gains for Facebook.

During the holidays the social network’s apps climbed to the top of the iOS and Android charts, with both Facebook’s standalone Facebook Messenger app and mobile app seeing noticeable spikes in downloads after Christmas according to AppData. The apps are currently the #1 and #9 most popular free iPhone apps.

The story is similar on Android, and as of today, Facebook Messenger and Facebook for Android are the #1 and #2 most popular free Android apps.

The numbers are a nice cap to the year for Facebook, which focused heavily on its mobile strategy in 2011. Mobile companies accounted for more than half of the acquisitions Facebook made this year and one of those companies — Beluga, which the network bought in March — developed the social network’s standalone messenger app.

Facebook also finished the year with more mobile users than ever, according to Enders Analysis analyst Benedict Evans, who estimates that the social network’s mobile apps now have more than 300 million MAU. Unsurprisingly, the iOS and Android versions of Facebook’s apps account for the lion’s share of its mobile userbase. Approximately 117 million people log in to Facebook’s mobile app every month from an iOS device and 87.8 million from an Android device. In addition, almost half of all Android and iOS device owners have installed Facebook’s mobile apps.(source:insidemobileapps

2)2011′s hottest gadgets all have one thing in common…

by Joe Osborne

According to an end-of-year poll put together by SodaHead, a leading opinion-based web community, the five best gadgets of this year all provide game entertainment. The website’s poll of 962 people declared Apple the clear winner, with its iPhone 4S and iPad 2 taking 39 and 25 percent of the vote, respectively.

Of course, it’s pretty clear at this point that the iPhone and iPad game scene is thriving, especially when it comes to “free”. Following Apple’s empire is Amazon’s Kindle Fire with 17 percent of the vote, the Nintendo 3DS winning the hearts of 12 percent of voters and the Nook Tablet scoring 7 percent of the vote.

While the 3DS is billed as more of a hardcore mobile gaming device at the moment, Nintendo promises that more casual games are the way. The Nook Tablet and Kindle Fire, however, have made casual games a major pillar of their strategy since day one, with game franchises like Bejeweled, Words With Friends and Angry Birds available on both devices already.

A sample of just under 1,000 might be considered rather small, but we’re willing to bet that more than 1,000 folks would generally agree with the results. A look at any of these devices’ sales numbers–well, the 3DS’s later numbers–can attest to that. As for 2012, you can likely expect our prediction for 2011 ring even truer: Mobile games will burn hotter than ever. Check the infographic in full below.(source:games

3)Chillingo debuts on Windows Phone with Spider Jack

by Jon Jordan

According to its co-general managers, 2012 is the year when Chillingo will “put the gameplay back into freemium”, as well as pushing on into Android.

Meanwhile, over Christmas, it’s also sneaked out its first game for Windows Phone.

Developed by Russian outfit MaxNick, and released under Chillingo’s Clickgamer label on iOS, Spider Jack is a Cut the Rope-esque puzzler, that didn’t fare well when reviewed by Will in May.

Interestingly, it’s been published on the Windows Phone Marketplace by Chillingo’s parent company EA.

Sticky web

“We are excited to introduce Chillingo games to the Windows Phone 7, and see it as a new opportunity to bring players the games they want to play, on the devices they want to use,” said Chris Byatte, co-general manager and co-founder of Chillingo.

“Spider Jack is already a fan-favorite title and we look forward to bringing even more popular Chillingo games to the Windows Phone Marketplace in the future,” added Joe Wee, Chillingo’s other co-general manager and co-founder.

Spider Jack is available now on Windows Phone Marketplace in the usual try-before-you-buy mode or for $2.99.(source:pocketgamer

4)Texting still king for the 234M US mobile device users

Meghan Kelly

There are 91.4 million people in the United States who use smartphones, according to a report by comScore today, but how are they using their phones? Texting, app usage and listening to music top the charts.

For three months, ending in November, over 234 million mobile devices were used by 13 year olds and older, says comScore. Smartphones make up around 39 percent of that group. Android is still winning smartphone market share, up 3.1 percent to 46.9 percent, with Apple trailing in second. Research in Motion fell 3.1 percent, but remains the third competitor. As a phone manufacturer, RIM fell another .6 percent, and sits at the bottom, below Samsung, LG, Motorola and Apple in that order.

While smartphones have changed much of the way we use our phones, some activities remain the same. Of all types of mobile devices, 72.6 percent of users use their phones to send text messages. Checking social media and playing games also made the leader board. Most interestingly, however, is the switch from browsing to application usage. In the three prior to this current study, more people, 42.1 percent, used their browsers to get information in comparison to the 41.6 percent that used apps. Now, however, applications have taken the lead by .5 percent. The percentage is small, but it shows the need for better browsing on smartphones.

Mobile music listening comes in sixth place, at 20 percent. While this number seems small, most of these users probably come from smartphones, except for a few feature phones which support the activity. Given that smartphones only make up 39 percent of the mobile user population, half of these people use their mobile phones to listen to music. Indeed, sales for Apple’s iPod dropped 27 percent since last year’s fourth quarter, and is projected to continue decreasing popularity.(source:venturebeat

5)Atari’s freemium Breakout: Boost does a million iOS downloads

by Jon Jordan

Not known for its presence on smartphones, French publisher Atari (once called Infogrames, now part owned by Namco Bandai) is currently sitting pretty on iOS.

Its freemium iPhone and iPad game Breakout: Boost has racked up over a million downloads in the two weeks since its release.

Based on the classic bat, ball and bricks game, it adds different ball and brick types, with the first five levels being free and over 200 levels unlocked via in-app purchases.

It supports Game Center and OpenFeint in terms social features, while additional levels are scheduled to launch via an update in January.

Old school

“We continue to see a strong positive consumer response to the classic and new versions of our world renowned games library – first with Atari’s Greatest Hits then in November with Asteroids: Gunner and now with Breakout: Boost.” said Jim Wilson, Atari’s CEO.

“These launches lead our mobile strategy to unleash the power of the Atari brand by delivering high quality experiences to our legions of fans and new gamers alike.” (source:pocketgamer


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