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每日观察:关注日本社交游戏玩家分布情况(12.29)

发布时间:2011-12-29 10:49:58 Tags:,,

1)日本社交平台GREE最近财报指出,其社交游戏男性用户占比53%,女性占比47%;该平台用户年龄相对较高,在20-29岁之间的用户占比34%,30-39岁群体占27%,而18、19岁用户仅占6%,未满18岁的用户也仅为12%。

gree-users-japan(from GREE)

gree-users-japan(from GREE)

DeNA发布的公司社交游戏用户年龄信息则显示,在2009年9月30日,20多岁的Mobage社交游戏用户占比达43%,30多岁用户占比26%;但到2011年3月31日,这一群体所占比例降至38%,而30多岁用户比例上升至41%。

dena-mobage-users-japan(from DeNA)

dena-mobage-users-japan(from DeNA)

Mixi社交平台的女性用户占比52.4%,男性占比47.6%;20-24岁群体是其用户主力军,占比29.3%,其次是占比22.1%的25-29岁群体。

mixi-users-japan(from Mixi)

mixi-users-japan(from Mixi)

从Mixi和GREE用户分布地区来看,位于东京的社交游戏用户比例最高。

social-games-users-japan(from social game users white paper 2011)

social-games-users-japan(from social game users white paper 2011)

日经新闻发布的Enterbrain 2011年社交游戏用户白皮书显示,日本社交游戏用户中所占比例最高的群体依次是:全职家庭主妇、办公室白领、兼职人员、高校学生、工程师。

2)据一名自称是社交游戏开发商MetroGames(游戏邦注:代表作《Coco Girl》)员工的知情者透露,MetroGames最近因出售公司未遂而面临倒闭的情况,并开始进行裁员。其首席执行官Damián Harburguer和首席运营官Julián Lisenberg暗地里向员工施压,企图不支付12月份薪水以令其自动离职。

coco-girl-dress-up(from game.downloadatoz.com)

coco-girl-dress-up(from game.downloadatoz.com)

该公司首席执行官Harburguer向媒体表示,他们已经告诉员工公司财务状况不佳,已经有不少员工在假期季离职,他们正致力于挽回局面,但至今未确认公司是否停止运营的消息。据AppData数据显示,该公司所有Facebook游戏目前的MAU达550万,DAU为78.3万,最近发布的《Goco Girl》占公司游戏60%以上的流量。该公司在今年曾与Chillingo合作推出iOS游戏,已向App Store发布《Plock》和《Typing Maniac》。

3)尼尔森最新数据显示,尽管Facebook人气持续上升,但谷歌仍是2011年全美访问流量最高的网站,今年每月访问谷歌的美国用户达1.534亿,居于其次的Facebook每月平均访问用户为1.376亿(游戏邦注:尼尔森数据取自2011年1月至10月来自家庭和办公室电脑的网络流量)。

US web brands in 2011(from nielsen)

US web brands in 2011(from nielsen)

在社交网络和博客网站领域,Facebook更是击败Blogger、Twitter以及Google+等其他网站。

social-2011(from nielsen)

social-2011(from nielsen)

在2009年12月份,尼尔森报告显示谷歌以每月1.467亿独立访问用户居于美国网站品牌之首,雅虎以1.29亿独立访问用户居于第二,而Facebook在当时的独立访问用户是1.1亿。但在今年的报告中,雅虎居于第三名,月独立访问用户为1.3亿。

尼尔森在今年9月的报告指出,Facebook用户在该社交网站中投入时间最多,平均每月达7小时24分钟,而用户每月投入谷歌的时间仅为1小时43分钟。

4)爱荷华州立大学心理学教授Douglas Gentile最近发表的论文指出,社交游戏或许可促使玩家在现实生活中发扬助人为乐的精神(该论文综合6名调查研究人员关于电子游戏心理影响的独立研究成果而做出这一结论)。

Gentile指出在美国、日本和新加坡的实验性调查研究发现,玩社交游戏的行为调动了玩家帮助他人的积极性。而另一项纵向调查研究则发现,那些玩社交游戏的学生在后来的校园生活中也更乐于助人。

helping-hands(from games)

helping-hands(from games)

Gentile向媒体表示,多项调查结果表明,游戏可以成为一种强大的教学工具,但也有可能造成一些负面影响(例如暴力电子游戏会诱使人产生侵略倾向)。

5)据AllThingsD报道,任天堂美国总裁Reggie Fils-Aime在最近针对公司是否会试水免费增值游戏领域的问题时回应称,公司仅针对任天堂设备开发游戏,这一是他们的一大竞争优势,因此不会考虑转向Facebook等其他平台,但有可能会采用其他的盈利模式。

reggie(from psychobuttons.com)

reggie(from psychobuttons.com)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Who’s Actually Playing Social Games In Japan? [Social Games]

by Dr. Serkan Toto

GREE,DeNA‘s Mobage, Yahoo Mobage, Mixi, Hangame: there’s certainly no shortage of social game platform providers in Japan, and the same is true for social game content providers (I am estimating there are around 500 of these active in this country).

But who is actually playing these games, making it possible for GREE and DeNA to develop into multi-billion dollar companies with 40%+ profit margins?

In a nutshell, social game players in Japan are older than most people think, about 50% female, and concentrated in the region around Tokyo. Here’s a quick overview.

Both GREE and DeNA (as well as Mixi) are relatively open regarding user-related demographics (what’s interesting is that all of these companies aren’t sharing more specific user information with their third-party game providers, but that’s another story).(source:serkantoto

2)Coco Girl Developer MetroGames Hit With Layoffs

AJ Glasser

Coco Girl developer MetroGames began staff cuts this month after a deal to buy the social game developer failed to close, Inside Social Games can confirm.

An email sent to various news outlets last week by someone claiming to be a MetroGames employee says the developer is facing an imminent closure and that CEO Damián Harburguer and COO Julián Lisenberg were privately pressuring workers to quit while publicly asking them to keep working despite nonpayment of December wages and bonuses. Harburguer followed up with ISG this week to confirm that the developer was facing layoffs after months of strenuous and ultimately unsuccessful efforts to sell the company to a buyer.

“We informed our staff of our financial condition last week,” Harburguer tells us in an emailed statement. “A significant number of really talented employees have left the company and we will be forced to make additional reductions very soon. We regret that this happened during the Holiday season, but we did not want to take drastic action while any chance remained that a deal would be successful. We are doing everything we can to help our former employees find new positions with other companies in Buenos Aires and elsewhere.”

It was unclear from his statement whether or not MetroGames would be shutting down. According to our AppData traffic tracking service, the developer currently enjoys 5.5 million monthly active users and 783,000 daily active users across all its Facebook games, with the recently launched Coco Girl making up more than 60% of that traffic. Earlier this year, the developer officially launched its Grand Theft Auto-inspired Facebook title, Auto Hustle. In June, the company partnered with EA mobile game publishing studio Chillingo to begin its entry into iOS with both existing and new IP. MetroGames currently has two titles available in the App Store — Plock and Typing Maniac.(source:insidesocialgames

3)Google and Facebook reign as the most-visited sites of 2011

Jennifer Van Grove

Facebook may be growing in popularity, but Google is still the web brand to beat.

In 2011, 153.4 million U.S. people visited Google sites per month, on average, from home and work computers, and that makes the search giant the most-visited U.S. web brand of the year, according to Nielsen.

Facebook, however, was the second most-visited U.S. web brand and the top social network, averaging 137.6 million visitors per month, Nielsen found. In the social networking and blogs category, Facebook beat out Blogger, Twitter (and of course Google+) by massive margins.

Nielsen looked at web traffic from home and work computers from January through October 2011 to determine the top web brands of year. The company’s data is limited to the desktop and does not include mobile visits, a category of growing importance as consumer browsing and social media behaviors switch over to mobile devices.

For comparison, Experian Hitwise published its list of most-visited sites and most-searched terms of the year, and gave Facebook the grand prize in both categories. Why the discrepancy? Facebook had more U.S. visits than Google.com, but if you combine visits to all Google properties — not just Google.com — Google actually had the edge over Facebook in 2011, according to Experian Hitwise. The companies are also measuring different things. Nielsen focused on individual visitors per month while Experian Hitwise looked at total visits for the year.

Nielsen’s numbers meanwhile paint a fairly consistent story. Even as far back as December 2009, Google ruled Nielsen’s U.S. web brand chart with 146.7 million unique visitors and Yahoo ranked second with 129 million uniques. Yahoo, somewhat surprisingly considering all the turmoil, still maintains the third position as a top web brand, and averages 130 million visitors per month.

The only real dramatic change to the list over the past two years is the ascendance of Facebook, which saw nearly 110 million unique visitors in December 2009 but now sees 137.6 million folks visit its website, on average, each month. Facebook, however, blows away the competition in terms of time on site. In September, Nielsen found that the average Facebooker spent 7 hours and 24 minutes on the site, while the average Googler clocked in at just one hour and 43 minutes for the month.(source:venturebeat

4)Could social games inspire players to help out in the real world, too?

by Joe Osborne

Social games may be about using your friends as resources to progress, but that’s a two-way street, you know. (And if you’re the type that’s only going one way, don’t expect to have many friends for very long.) The same applies to the real world, in a way, no? Iowa State University professor of psychology Douglas Gentile’s recent findings might point in that direction.

In an article published in the December issue of the journal Nature Reviews/Neuroscience, Gentile puts forth the idea that social games might inspire players to be helpful to others in real-life social situations. Titled “Brains on video games,” the article is a collection of independent studies from six researchers on the psychological effects of video games.

Particularly speaking to social games, Gentile found in experimental studies across the U.S., Japan and Singapore that playing “pro-social” games led to more “helping behavior” in players as a result, according to Medical Xpress. In one longitudinal study, or one conducted over an extended time period, it was found that students that started their school year playing social games displayed increased helpful behaviors later in the school year.

“If content is chosen wisely, video games can actually enhance some skills,” Gentile said to Medical Xpress. “But overall, the research has demonstrated that they’re far more powerful teaching tools than we imagined. But the power can be both good and bad.” Of course, Gentile was referring to the potentially negative psychological effects of violent video games like desensitization and everyday aggression.

While it can’t be said for sure that helping one another through social gaming directly leads to players feeling driven to help others in the real world, it makes sense on paper. While the motivations are far more simplified, social gamers use their friends to advance much like folks make friends to advance. Whether that real-world motivation be emotional.(source:games

5)Nintendo: Don’t expect Facebook games from us

By Emil Protalinski

Summary: Nintendo has no plans to develop Facebook games or port its many franchises to the social network. The company’s stance is the same for all platforms: Nintendo or nothing.

For a while now, Facebook has wanted to to offer more types of games, including first-person shooters and sports titles, mimicking the wide range found on consoles. Nintendo, the current leader in the console market, won’t be a partner anytime soon.

In a recent interview with AllThingsD, Nintendo’s North America President Reggie Fils-Aime answered various questions about his company’s future endeavors. When asked if Nintendo will experiment with free-to-play, Fils-Aime answered as follows:

I have two comments on that.

First, we make games for Nintendo devices, and that is a competitive advantage for us. You can only play Mario on a Nintendo device, so from that standpoint, I wouldn’t expect to see our franchises on other platforms, and I would argue Facebook is a platform.

My second point, on whether we will experiment with other forms of monetization?
Certainly.

How that comes about, or which ones we do first, that’s all experimentation that’s going on right now in our various studios.

Remember that Mario Kart Facebook scam? Well, it seems that’s the best you’re going to get on Facebook: people trying to trick you into thinking Nintendo games have finally arrived on the platform.

Nintendo’s stance applies to all platforms. Many believe the company is making a big mistake by avoiding iOS and Android. Nintendo is definitely missing a big opportunity to broaden its horizons and build new revenue streams, but it is doing so in order to avoid devaluing its various popular franchises. I’m sure Nintendo could offer Facebook games and figure out how to monetize them, but the company has concluded it doesn’t make sense for it in the long-run.(source:zdnet


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