1）据Ancestry.com创始人Paul Allen观察，Google+用户已超过6200万，但这并非该平台月活跃用户，而仅指其用户总数。

Google+ growth accelerates(from Paul Allen)

comScore上周发布的数据显示，Google+在11月份的月独立访问用户已达6700万，比10月份增加200万，远超过Allen在11月份统计的5000万Google+用户（comScore将那些仅点击访问Google+的用户也计算在内）。

观察者称Allen数据表明在12月注册Google+的新用户占其总体用户将近四分之一的比例，每天新增约62.5万用户。按照这种发展速度，Google+有望在2012年底达到4亿用户。

2）据insidesocialgames报道，Zynga最近正测试一项新交叉推广工具，使用游戏中的邮箱信息将用户导向其他Zynga游戏。

在《CastleVille》这款游戏中的邮箱中会生成标题为“Zynga Game Requests”的信息，其中含有其他游戏转发过来的好友请求等内容。用户可点击“接受”按钮回应这些请求信息，但这种操作会让用户离开目前察看的游戏，而转向另一款游戏。

inbox(from insidesocialgames)

用户进入一款Zynga游戏后，其游戏内的邮箱就会自动生成这种信息，用户也可以通过canvas页面的菜单栏使用该功能。

3）DeNA近日宣布其中国子公司推出的中文版Mobage平台与中国社交网站开心网进行合作，支持后者用户使用开心网ID访问Mobage中文版。

开心网--Mobage(from insidemobileapps.com)

开心网移动用户现在可下载Mobage中文版的Android应用，PC端的开心网也已支持用户体验《Kaito Royale》、《Ninja Royale》等15款Mobage游戏。

4）据serkantoto报道，Konami于去年12月发布于Mobage平台的社交卡牌游戏《Sengoku Collection》将在2012年以动画片形式现身日本。

Sengoku Collection(from serkantoto)

玩家在该游戏中的任务是搜集卡牌（游戏邦注：其中已有600多种不同的卡牌）并成为日本幕府时代的将军，《Sengoku Collection》目前已有250万注册用户，仅次于Konami另一款热门游戏《Dragon Collection》（用户超过500万），运行于Mobage平台的功能性手机及智能手机版本。

5）在本周的MAU增长最快Facebook游戏榜单中，Zynga游戏《CastleVille》（最近MAU为3860万）、《FarmVille》（最近MAU为3310万）、《CityVille》（最近MAU为4930万）、《Adventure World》（最近MAU为980万）包揽前四名。

Top Gainers This Week(from AppData)

但观察者预计大多数社交游戏在本周的用户增长都不会太明显，因为许多用户会趁这个圣诞和新年假期外出度假或旅游，而《Words With Friends》等支持跨平台体验的手机游戏，却可能因此而收获更多用户。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Another Report Shows Google+ With 60M+ Users And Growing… But Active User Count Still Unknown

Eric Eldon

Google+ now has more than 62 million users, according to Paul Allen, Ancestry.com founder and unofficial traffic analyst for Google’s social network. That’s not 62 million active users, though — a point that everyone covering these numbers seems to have missed. It’s just the number of total users. And specifically, it’s the number of new surnames that Allen’s team has tracked being created on the service.

Because Google has aggressively integrated G+ into many other properties, including its top navigation bar and the OneBox, one would expect a certain baseline amount of sign-ups from among the hundreds of millions of people using other Google products.

The real question is how many people are returning after creating their accounts, which Allen doesn’t try to answer.

But there’s support out there for Allen’s latest numbers, from someone trying to answer the usage question. Last week, comScore told us that G+ had grown to 67 million monthly unique visitors in November, up 2 million from October. That’s significantly more than the 50 million total users that Allen reported at the end of the month.

The reason could be that the web measurement firm’s methodology includes sampling browsing habits from people who have monitoring software installed on their computers. It has been measuring traffic to plus.google.com, meaning it counts anyone who clicks through within a given month, but not G+ related traffic elsewhere. Thus, while it does show active usage, it is not measuring users, just visitors.

What can we take away from Allen’s new data, given the remaining question? Growth could be accelerating: more people are signing up now than in previous months, with nearly a quarter of the total user base in December alone, and around 625,000 new users per day at this point. One assumes that at least some of that acceleration is due to engagement (people using the service and inviting new friends to join, who then also start using it regularly. Coupled with comScore’s numbers and you can guess that the site is growing both in total size and engagement.

Allen’s big conclusion, based on the most recent growth increases, is that the service could reach 400 million users by the end of 2012. If that turns out to be the case, I’m sure active usage will also be increasing. But the question remains the same: how many G+ users stay active?

Next up in the G+ traffic saga: product head Bradley Horowitz has promised new numbers that are going to shock everybody. Let’s hope they includes monthly active user counts and not raw sign-up totals like the 40 million number Google previously released in September.（source:techcrunch）

2）Zynga Experimenting with Cross-Promotion from Game Inboxes

AJ Glasser

Zynga is experimenting with a new type of cross-promotion that uses in-game mailbox messages to redirect users to other Zynga games where they have pending notifications or requests.

As seen in CastleVille, the new feature generates inbox messages for other game requests under a heading called Zynga Game Requests. The inbox message clearly indicates that it’s for a game other than the one the user is currently playing through a logo and the name of the game in bold text. Additionally, the button that allows users to interact with the message reads, “Go Accept,” indicating to the user that they will leave the game they are currently viewing to go into another game.

Note that the inbox automatically appears in most games right as the user enters the game. It can also be accessed from a menu bar somewhere on the canvas page.

It’ll be interesting to see how users react to the cross-promotion as many probably click buttons on inbox notifications and requests without reading the text. In games where an inbox item is cleared from the list as soon as the user interacts with it — like in CastleVille — users are probably even less likely to understand that they’re being taken out of the game they came to play and led to a different game.（source:insidesocialgames）

3）Mobage China And Chinese Facebook Clone Kaixin001 Link Services [Social Games]

by Dr. Serkan Toto

DeNA announced that its subsdiary DeNA China has linked the local version of Mobage with Chinese social network Kaixin001: from now on, users of the Facebook clone can access Mobage China with their existing IDs.

Mobile Kaixin001 users can now download the Mobage China Android app through the mobile version of the social network to start playing Mobage games right-away. DeNA says that this app now also features “share on Kaixin001″ and “back to Kaixin001” buttons.

On their PC website, Kaixin001 shows links to a total of 15 Mobage games currently, for example Kaito Royale or Ninja Royale (which is DeNA’s biggest hit in China).（source:serkantoto）

4）Konami’s Sengoku Collection To Be Adapted Into TV Anime [Social Games]

by Dr. Serkan Toto

Nice win for Konami: Sengoku Collection, a social card game Konami published on Mobage in December last year, will be turned into an anime series on Japanese TV from spring 2012.

In the fantasy game, players need to collect cards to become a shogun in medieval Japan (there are currently over 600 different cards).

With 2.5 million registered users, Sengoku Collection is Konami’s second biggest hit after Dragon Collection (over 5 million users). The title is available on Mobage for feature phones and smartphones.（source:serkantoto）

5）Zynga Games Gain Ground on This Week’s List of Fastest-Growing Facebook Games by MAU

AJ Glasser

Zynga retakes the top spot with CastleVille on our list of fastest-growing Facebook games by monthly active users and rounds out the rest of the top four with FarmVille, CityVille, and Adventure World.

We anticipate a sluggish growth period for most social games this next week as it falls between the Christmas and New Year’s holidays when most potential players may be traveling or vacationing. Apps with cross-platform play on mobile, such as Words With Friends, could potentially see an increase as players access these games from smartphones more frequently during the week. It will be difficult to isolate what percentage of users these mobile players make, however, as apps like Words With Friends do not distinguish Facebook Connect logins from desktop Facebook logins.（source:insidesocialgames）