根据美国调查公司eMarketer最近的一份报告显示：受到手机游戏、音乐和视频等内容产品的消费刺激，今年全美手机内容产品总营收将达15.4亿美元。据该公司统计，随着智能手机和其他手机用户的持续增长，这一数据还将大幅上涨，预计到2014年，包括按浏览付费（pay-per-view）、广告付费在内的手机产品总营收将达35.3亿美元。

mobile contents revenues

手机游戏以8.49亿美元的营收，6400万的用户数量领跑手机内容产品的总收益；手机电视和视频服务则将在今年创收7.19亿美元，2014年预期将达13亿美元。

目前，为游戏开发商创收的主要来源当属付费或订阅服务内容，但该调查报告预计，广告内容收益将在2014年双倍超过付费内容的营收。

eMarketer: U.S. mobile content revenues to top $1.54 billion this year, $3.53 billion in 2014

According to a new report from eMarketer, the U.S. mobile content revenues will reach $1.54 billion this year, driven by the growing consumer appetite for mobile games, music and video. The research company estimates further growth of the market due to increasing number of smartphone users and tablet devices available on the market. On that note, eMarketer forecasts revenues will reach $3.53 billion in 2014 — including both pay-per-view and advertising-supported content.

Unsurprisingly, gaming is leading the way with revenues accounting for $849 million from around 64 million mobile gamers in the country. Mobile TV and video services, on the other hand, are set to reach revenues of $719 million this year, and $1.3 billion by 2014.

At the moment, the main factor driving revenues to publishers is paid or subscription-based content, though ad-supported revenues are expected to grow at more than double the rate of paid mobile content through 2014.（source:Intomobile）

声明：本文中文为游戏邦翻译，英文原文采用Intomobile，转载请保留版权信息，谢谢！