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每日观察:关注2011年203款Facebook游戏评论报告(12.24)

发布时间:2011-12-24 14:35:01 Tags:,,

1)Zynga日本工作室近日宣布向Facebook日本网站推出日语版《Empires & Allies》,该游戏目前已支持英语、法语、意大利语、西班牙语、德语及其他七种语言版本。

empires-allies(from blog.games.com)

empires-allies(from blog.games.com)

Zynga日本工作室的运营情况并不理想,并于今年夏天关闭了Mixi平台的两款社交游戏(但其城建游戏《Machitsuku》仍然很有市场),Facebook日本用户最近已突破600万。

2)位于以色列的MoMinis公司(游戏邦注:该公司曾推出手机游戏开发平台MoMinis Studio,支持开发者一次性创建多种版本的游戏,将向特定渠道发布游戏)最近推出其手机社交游戏平台PlayScape,支持用户通过体验平台现有的50款游戏获取积分和经验值,然后升级并购买虚拟道具,加速游戏进程。

PlayScape(from mominis)

PlayScape(from mominis)

MoMinis之前分析200多款游戏(这些游戏以MoMinis Studio为开发工具)的玩家行为,历时三年推出了PlayScape这项服务。在测试过程中,该公司发现MoMinis游戏的付费玩家转化率介于5%至12%,发布到Android Market的MoMinis游戏在11月10日当天的下载量平均达3.5万次。

3)据TechCrunch报道,Akamai公司最近以2.68亿美元现金及股票期权收购其竞争对手Contendo,后者是一家云服务公司,其客户包括Zynga和Facebook等。

akamai-logo(from bgr.com)

akamai-logo(from bgr.com)

4)匈牙利开发商THX Games最近发布Facebook游戏《Triviador》的美国和西班牙版本,据AppData数据显示,该游戏原版的MAU最近已增长至28万,DAU为3万。而美国版游戏自12月16日上线以来,MAU已达2万,DAU为7000。

Triviador(from insidesocialgames.com)

Triviador(from insidesocialgames.com)

5)Inside Social Games最近根据AppData数据分析了2011年其评论的203款Facebook游戏市场表现,从其发布的信息图表中可看出:

这203款游戏出自151家开发商之手,其中上榜率最高的是6waves Lolapps,其推出的游戏占据了7个名额。

有179款游戏现在仍活跃于Facebook平台,有20款游戏目前的DAU不足500。

Inside Social Games认为,如果DAU/MAU的数值超过10%,说明游戏留存情况较好,发展比较健康;低于10%则表明游戏生存处境堪忧,超过20%则属于热门游戏之列。

在179款活跃游戏中,有34款(占比19%)的DAU/MAU数值超过20%,64款(占比36%)数值超过10%,还有81款(占比45%)数值低于10%。

在这203款游戏中,有30.5%的游戏MAU曾突破100万,19%最高峰时的MAU介于50万-100万,28.5%最高峰MAU介于10万-50万,16%最高峰MAU介于1万-10万,6%最高峰MAU低于1万。

2011年最受欢迎的Facebook游戏类型是RPG,占比20%,其次是街机游戏,占比13%,第三是城建游戏,占比11%。

而在62款MAU曾突破100万的游戏中,最热门的却是城建游戏,占比21%,其次是RPG,占比18%,街机游戏占比16%。

2011 in social games(from inside social games)

2011 in social games(from inside social games)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Zynga Japan Starts Offering Empires & Allies In Japanese [Social Games]

by Dr. Serkan Toto

Social games on Facebook aren’t a big topic in Japan at the moment, but Zynga Japan has announced it translated one of the parent company’s biggest hits, Empires & Allies, into Japanese.

The game has so far been available in English, French, Italian, Spanish, German, and seven other languages.

Zynga Japan has been struggling on the Japanese market so far, after setting up shop in Tokyo in August 2010. On Mixi, Zynga Japan shut down two social games earlier this summer, after they failed to gain traction (their biggest hit, city building sim Machitsuku, is still performing well, however).

Facebook in Japan currently counts about 6 million members.(source:serkantoto

2)Mominis creates social gaming service

by Zen Terrelonge

Android-based Playscape comprises 50 games, with experience points and virtual currency.

Israel-based MoMinis offers a mobile gaming platform, MoMinis Studio, that lets developers create multi-format versions of the same game in one build, and also then distribute these titles through specified channels.

Now, it’s created PlayScape, which aggregates together 50 titles and allows users to take their bonus and experience points from one game to another, using them to advance between levels, purchase virtual items and progress throughout.

In developing the service, MoMinis analysed player behaviour patterns on the 200+ games developed with The MoMinis Studio in order to create an offering which would be engaging for mobile consumers using smartphones and tablets.

The firm says that in tests, MoMinis games achieved download to paying customer conversion rates between five to 12 per cent, and says that since uploading the games stand-alone to the Google Android Market on November 10th, it is generating on average 35,000 downloads a day.

Eyal Rabinovich, MoMinis VP Marketing and co-founder, said: “PlayScape is the product of three years of analysis of game playing usage patterns in order to create an intuitive, user-friendly game experience that would be as natural for my grandmother as it would be to a hardcore gamer.(source:mobile-ent

3)Akamai Buys Contendo – Cambridge-based Akamai has bought out its competitor Contendo, in a deal worth more than $268 million in cash and stock options. Contendo is a cloud services company that counts Zynga and Facebook among its clients, according to TechCrunch.(source:insidesocialgames

4)Facebook Trivia Game Triviador now has Spanish, US Versions – Hungarian developer THX Games has released US and Spanish versions of its Facebook trivia/strategy game Triviador. According to AppData, the original version of the game has grown to 280,000 MAU and 30,000 DAU. The US version, which allows players to compete on behalf of their state, is up to 20,000 MAU and 7,000 DAU since its release on the 16th of December.(source:insidesocialgames

5) The Year in Social Games by the Numbers

Kathleen De Vere•

Social games had a breakout year in 2011, bringing in more users, generating more attention and making more money than ever before. On Facebook alone, Inside Social Games reviewed more than 200 games in the calendar year, giving us a unique perspective on the emerging trends and growth patterns of 2011 titles. Using our AppData traffic tracking service, we revisit each of these games to see how they performed over time.(source:insidesocialgames


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