1）据Dealogic报道，Zynga本周五在纳斯达克上市时的股票开盘价为11.5美元，但开始下滑至收盘时的9.5美元。

Zynga计划公司11%的股票（约1亿股）每股售价10美元，从而筹资10亿美元。在今年7月，Zynga的计划是筹资20亿美元，使公司估值达到150-200亿美元。

Zynga-Listing-Day(from forbes.com)

2）Zynga最近推出新项目Zynga Games Research，邀请玩家为公司即将进行公测的游戏“找茬”，指出游戏中的漏洞。

该公司将这个消息发布到了许多Facebook游戏粉丝页面，要求玩家首先完成一项简单的问卷调查，合格者方可参与测试。向开发团队提交反馈信息的测试玩家将有机会获得虚拟货币、游戏卡和其他游戏中的奖励。

3）据venturebeat报道，针对Zynga日前上市一事，不少竞争对手也声称乐见这一结果。Digital Chocolate首席执行官Trip Hawkins表示，Zynga IPO是行业一大盛事，它将推动社交游戏成为行业的重要发展趋势。

Kabam首席执行官Kevin Chou认为，这是游戏行业近十年来最重要的一件大事，要知道Zynga成立尚不足5年。从这些社交游戏公司的乐观反映中可以猜测，假如Zynga在2012年股市表现良好，那么这些竞争对手也有可能跃跃欲试，促使更多投资者进入社交游戏领域。

4）在本周MAU增长最快的Facebook游戏榜单（MAU在100万以下）上，Digital Chocolate新游戏《Galaxy Life》位居榜首，居于其次的是Social Point游戏《Men vs.Women》，以及GameHouse游戏《Bayou Blast》。

Top Gainers This Week-Games(from AppData)

其他值得关注的上榜游戏包括《Mission Impossible》这款基于电影《碟中碟》题材的社交游戏，以及根据A&E电视台真人秀节目《仓库淘宝大战》开发的游戏。

5）Zynga近日在上市之际发布的一份数据图表显示了关于公司的一些有趣信息（如下图所示）：

例如，Zynga总部的1700名员工每周食物耗量为2.4万磅；Zynga总部的员工与宠物狗的比例为9：1；Zynga游戏拥有来自175个国家的玩家；曾在Zynga游戏中与格莱美奖艺人互动的玩家超过3600万，而2011年的格莱美颁奖典礼电视观众仅2650万。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Zynga inforgraphic(from Zynga)

1）Zynga closes at $9.50 a share, down 5 percent in IPO debut

Dean Takahashi

Zynga’s initial public offering wasn’t as popular as the company hoped, with the stock closing at $9.50 a share, down 5 percent from its offering price of $10 a share.

The weak performance came after a considerable mix of hype and cynicism about the social gaming company, which raised $1 billion at an $8.9 billion valuation with options included. The stock price opened at $11 a share (up 10 percent) and rose at the outset as high as $11.50 a share (up 15 percent) but then started tanking in the late morning.

Zynga sold 100 million shares at $10, the high end of its expected range of $8.50 to $10 in its IPO. Back in July, Zynga was hoping to raise $2 billion at a valuation of $15 billion to $20 billion.

Zynga’s IPO can be considered a “dog,” as many pundits have been getting ready to say, since Zynga’s name came from founder Mark Pincus’s deceased beloved dog. Only five of 22 U.S.

Internet IPOs this year have closed down on the first day, according to Dealogic.

On the other hand, Zynga was founded in 2007, it generated $1.5 billion in revenues to date, and it started the day with a $9 billion market capitalization. That’s not so bad.（source:venturebeat）

2）Zynga Games Research Program wants you to squash its games’ bugs

by Joe Osborne

Want a chance to squash Zynga game bugs before they piss you off for real? The creator of CityVille has started the Zynga Games Research program in which the developer will enlist you, the players, to test its games before they’re released. Well, before the new games are released in open beta. (So, would that be “closed beta,” “slightly ajar beta” or just “alpha”?)

The developer is blasting the opportunity out to its many Facebook games’ fan pages, offering players to take a short survey that will qualify them to take part in the testing program. Of course, Zynga is offering rewards for your time spent providing feedback to the company’s various game creation teams across play-testing, interviews and–yes, unfortunately–more surveys.

But you might want to reconsider moving on to the next Internet distraction about now: Zynga will give testers cash, game cards and in-game rewards for their trouble. We don’t know the quantities or frequency of said cash rewards, but cash is cash, no? Many players’ comments on the company’s various Wall posts advertising the program already scream the same sentiment: Focus on fixing the games you already have before releasing new games.

It’s a valid complaint, as players clamor for fixes to almost endless issues daily. In response, Zynga has started to communicate with players one-on-one in luncheon chats at its San Francisco headquarters. It’s clear that the company wants more feedback, and it’s providing to tools for you to submit it. But what Zynga does with that feedback could not determine the enjoyability of future games, but the company’s future.（source:games）

3）Zynga’s competitors welcome the IPO with open arms … right

by Joe Osborne

Come on, these guys have to be just a little jelly, right? (It’s kinda’ hard not to feel a bit green when a guy can sell a home that he’s never lived in for $8 million.) VentureBeat reports that a number of Zynga’s rivals have congratulated the 4-year-old company on its initial public offering, which is trading right now for 10 bucks a share. The general consensus?

This is good for everyone.

“Zynga’s IPO is great for the industry, providing a focal point for many to learn and get more involved in important industry trends,” Digital Chocolate CEO Trip Hawkins told VentureBeat.

“The IPO should also prove to be a catalyst for many future transactions that will help the industry.” (Note: Hawkins founded EA in 1982, which Zynga could very well outpace today after four short years.)

Other industry higher-ups not only applaud the FarmVille maker’s debut on the Nasdaq, but are confident that it can perform in the long run.”Could 30 percent [of Facebook users] play Zynga games over time? Yeah,” CrowdStar CEO Peter Relan told us recently. But reading Kabam CEO Kevin Chou’s words, makes it crystal clear as to why exactly these folks are psyched.

“It’s the most important event in the gaming industry in the last decade, and Zynga didn’t even exist five years ago,” Chou told VentureBeat. Ah-ha! We get it now. You see, if Zynga does well on the stock market into 2012, it essentially validates what its competitors have been trying to do, too, inspiring more investors–both public and private–to get in on social gaming. In other words, Zynga could make it rain on everybody.（source:games）

4）Digital Chocolate’s Galaxy Life Leads This Week’s List of Emerging Facebook Games

AJ Glasser

Digital Chocolate’s Galaxy Life takes the lead on this week’s list of emerging Facebook games with Social Point’s Men vs. Women and GameHouse’s Bayou Blast rounding out the top three.

Some other notable entries on this list are the Mission Impossible game — timed to release with the December 21 premier of the film — and Storage Wars: The Game, which seems to have gotten a boost from A&E’s new season of the reality game show.（source:insidesocialgames）

5）Zynga by the numbers (infographic)

Dean Takahashi

Social game maker Zynga, which began public trading today on the Nasdaq, released its latest set of numbers that are meant to dazzle investors. Check out the stats, from the number of pounds of food served to 1,700 employees at Zynga headquarters every week (24,000) to total neighbor connections in Zynga games (4 billion).（source:venturebeat）