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SMS GupShup与Orkut、Facebook角逐印度社交网络市场

发布时间:2010-09-02 16:26:56 Tags:,,

当Facebook与Google旗下的Orkut在印度市场角逐流量的同时,另一家社交网站正在悄然崛起,那就是SMS GupShup。SMS GupShup是一款类似于Twitter的印度社交网站,该网站目前总计拥有3500万用户(去年末为2600万),并以每月100万用户的速度稳步递增中。

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sms-gupshup-logo

这一数据似乎超过了Facebook和Orkut7月份的流量(分别为2100万和2000万登录用户)。然而,与这两款网页式社交网站不同,SMS GupShup以SMS服务为基础的。凭借着移动设备在印度的盛行,这款2007年4月发售的SMS GupShup在用户人数上得到了飞速发展。

据有关数据显示,印度一共拥有5亿5000万手机用户,其中只有5000万人为网络用户,手机和电脑的用户比率为10比1。在印度市场中,SMS是最具人气的交流平台,SMS腾飞的时机已经成熟。目前,SMS GupShup每月处理短消息5亿多条,这一数据占全印度国家文本信息的5%。

此外,该社交网站也注重组群功能的发展。广告商、发行商或各类名流都可以在网上建立自己的SMS社区。与8个月前的200万相比,目前该网站中已拥有过350万个组群。许多著名品牌如微软,易趣网,百事,诺基亚,福特和戴尔等都在运用这一平台。

同时,SMS GupShup也充分利用这一庞大的用户基础,对印度市场进行各方面的研究调查,如印度人对同性恋婚姻的看法,或奥巴马对辛格里的支持率等。SMS GupShup表示他们将与媒介公司合作营销这些数据。除此之外,该公司已经在今年初开发了一家App Store和自己的API。

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sms-gupshup

今年初,SMS GupShup筹集资金1200万美元,并预计下一步将扩展菲律宾市场。

As Facebook and Google’s Orkut duke it out for traffic in India, another social network has quietly gained traction in the space. SMS GupShup, a Twitter-like service in India that is primarily accessed via SMS, has hit 35 million users (up from 26 million late last year) with 1 million users joining monthly.

This number seems to outpace July traffic on Facebook (21 million unique visitors) and Orkut (20 million unique visitors). Of course, SMS GupShup’s model is slightly different from the two web-based social networks because it is SMS based. Launched in April 2007, SMS GupShup (spawned from Webaroo) has seen rapid growth in users primarily due to the immense popularity of mobile devices in India.

According to the startup, there are 550 million mobile phone users in the country and only 50 million web users. With a 10 to 1 mobile-to-PC ratio and SMS serving as the most popular communications platform, the market is ripe for SMS GupShup to take off. SMS GupShup currently processes more than 500 million messages a month and accounts for over 5 percent of all texts sent within India.

The social network has also seen traction with its groups feature. Advertisers, celebrities and publishers are able to create SMS-based communities around brands on the network, and currently over the network hosts over 3.5 million groups, compared to 2 million groups eight months ago. Brand using the platform include Microsoft, eBay, pepsi, Nokia, Ford, and Dell.

The company is also attempting to use its massive userbase for polling purposes in India, where Indians are polled monthly on topics ranging from India’s view on gay marriage, India’s rating of Barack Obama vs. Manmohan Singh and more. SMS GupShup says that it is working with media companies to market this data. And the company launched an App Store and opened up its API earlier this year.

SMS GupShup plans to expand to the Phillipines next, after raising $12 million in funding earlier this year.(source:techcrunch)


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