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每日观察:关注comScore平板电脑用户调查情况(11.26)

发布时间:2011-11-26 10:31:24 Tags:,,,

1)comScore最近调查发现,67%受访者每月至少在平板电脑上玩一次游戏,还有23%平板电脑用户每天都玩游戏。

在平板电脑上玩游戏的用户比例居于首位,居于其次的是观看视频,用户比例为65%,听音乐的用户比例为62%,看报纸和电子杂志的用户比例达57%。

ipad_game(from squidoo.com)

ipad_game(from squidoo.com)

comScore报告指出,智能手机历时7年才收获2000万用户,而平板电脑仅用20个月时间就迎来2000万用户。

目前有半数以上平板电脑用户家庭年收入超过10万美元。

2)Pyramid Research最新报告预测,2016年智能手机将占英国移动设备销量的90.8%,将推动移动网络服务营收增长至77亿英磅。

该报告还指出,2016年英国手机普及率将达152.8%,手机用户数量将达9800万。

3)市场调研公司GfK最近调查报告显示,苹果在所有手机供应商中的用户忠诚度最高,84%的iPhone用户表示如果再买手机,他们还是会选择iPhone。

iPhone user(from getusb.info)

iPhone user(from getusb.info)

Android手机用户忠诚度排名第二,支持率为60%,而RIM黑莓的用户支持率仅为48%。

报告指出平均来看,有63%手机用户仍会坚持原来的选择,这种情况意味着各手机品牌无法轻易分割竞争对手的市场份额,不过GfK分析师Ryan Garner也表示,苹果目前仍是领军力量,但明年可能会遇到诺基亚WinPho手机、谷歌摩托罗拉手机以及传闻中的亚马逊Kindle智能手机的挑战。

4)据日本科技资讯网站IT Media报道,日本实名制社交网Mixi将于11月30宣布与Twitter进行合作,但目前还没有透露双方的具体合作内容。

观察者猜测,在日本人气并不高的Twitter有可能通过这项合作成为Mixi平台的一个重要组成部分,例如移除Mixi原先的仿Twitter功能“Mixi Voice”,在该平台植入真正的Twitter功能。

Mixi_Voice(from inventorspot.com)

Mixi_Voice(from inventorspot.com)

5)德国游戏开发商及中间件供应商MobileBits近日宣布推出Delta Engine这款支持开发iOS、Android、Windows Phone 7应用的工具。

据该公司所称,Delta Engine以微软.NET框架编写,开发者无需使用编辑器,可直接在Visual Studio 2010或其他行业标准技术环境中运行Delta Engine,该引擎为开源技术,支持开发者在其中添加自己的功能。

但.NET的一个不利之处在于,开发者无法以此编写iOS和Android原代码。

6)在本周新晋Facebook游戏榜单上,MAU增幅居于首位的是中文版商场模拟游戏《超级店长》,其次是《$100,000 Pyramid》,第三名是土耳其版农场模拟游戏《Bizim Çiftlik》。

Top Gainers This Week-Games(from AppData)

Top Gainers This Week-Games(from AppData)

第四名是根据Rock You作品《Zoo World》改制的土耳其版游戏《Hayvanat Bahçesi》(游戏邦注:该游戏由土耳其社交游戏公司Peak Games发行,后者目前最为成功的本土化作品是《TheBroth’s Barn Buddy》)。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)67% of tablet owners are active gamers reckons comScore

by Matt Sakuraoka-Gilman

A recent study, conducted by comScore, has revealed a large proportion of tablet users use their devices to play games.

The Digital Omnivores: Insights into Today’s Connected Consumer study found that 67 percent of tablet owners played games at least once monthly, while 23 percent played games daily over the last month.

Playing games beat watching video and listening to music to top the list of tablet-based entertainment activities. Watching video took second place with 65 percent, whilst 62 percent of users listened to music on their devices.

Reading newspapers or e-magazines came forth with 57 percent.

Bargain hunters

“It took us seven years to get to the first 20 million smartphone owners, and it took us 20 months to get to the first 20 million tablet owners,” said Mark Donovan, compiler of the report and comScore SVP.

He added that the introduction of budget tablets such as the Nook Tablet and Kindle Fire would likely see the rate of adoption rise even further.

Currently over half of tablet owners come from households with an annual income of over $100,000 though this statistic is also likely to change with lower priced alternatives to the $499 iPad.(source:pocketgamer

2)Nine in ten UK phones sold in 2016 will be smartphones

by Tim Green

Owning a feature phone will mark you out as a dangerous insurgent.

A new report Pyramid Research says that by 2016, 90.8 per cent of all handsets sold in the UK will be smartphones.

It adds that this surge will increase mobile data service revenue to £7.7bn. That’s a huge windfall for operators, but also a potential headache in terms of making enough network capacity available to keep customers happy.

The rise of the smartphone appears to be fuelling another spike in overall phone ownership. Pyramid reckons mobile penetration in the UK is expected to reach 152.8 per cent by 2016, which is around 98m subscriptions.

Olena Kaplan, Pyramid Research’s associate analyst, said:  “The growing demand for simultaneous data access by multiple devices, which will be met by 4G technology following the 4G licence auction in 2012, will result in mobile data service revenue reaching £7.7 billion by 2016.”(source:mobile-ent

3)Apple has 84 per cent customer loyalty

by Zen Terrelonge

But 52 per cent of RIM customers have itchy feet.

Research firm GfK says Apple is leading the charge with customer loyalty ahead of rival phone makers as 84 per cent of iPhone users said they would choose iPhone again when they replace their current device.

Android is second with 60 per cent of consumers saying they would return to Google’s OS, while just 48 per cent of RIM’s BlackBerry customers would stay true and return.

That’s no surprise given the inconsistent service RIM has given customers over the past couple of months. At the time of the October power outage, many customers took to social networks to voice their anger at the lack of communication from the firm.

The report says that on 63 per cent on average will stick with the phone they have, which means brands will have to work hard or fail miserably in order to command change in the market.

Ryan Garner, analyst at GfK, said: “Apple is clearly ahead of the game, but developments next year will challenge that.”

Presumably developments include Nokia’s WinPho devices, Google’s Motorola ownership and the rumoured Amazon Kindle smartphones.

GfK says: “The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty.

Further results show over 70 per cent would stay with their devices as a result of their “seamless integration of features and access to content.”(source:mobile-ent

4)Mixi And Twitter Japan Announce An Announcement [Social Networks]

by Dr. Serkan Toto

Twitter isn’t as hot in Japan as it was in 2010, but it’s still huge and firmly established itself as one of the top web brands in the country. Reason enough for Mixi, Japan’s biggest real-identity social network to partner up with Twitter next week.

Japanese tech news site IT Media is reporting that both companies will make an announcement on November 30. On that day, Mixi is holding a closed event in its HQ in Tokyo, too.

IT Media only says that Mixi CEO Kenji Kasahara and Twitter Japan manager James Kondo will jointly announce the partnership, but the site doesn’t have information what exactly will come to light during the press conference.

My hunch is that Twitter will become an essential part of Mixi, for example by removing Mixi’s internal Twitter-like function “Mixi Voice” and integrating Twitter into Mixi.(source:serkantoto

5).NET specialist MobileBits releases its Delta Engine, the only cross-platform tech for iOS, Android and Windows Phone

by Jon Jordan

German game developer and middleware provider MobileBits has announced its Delta Engine is now available.

Like many other engines, it support iOS and Android, but MobileBits claims it has the only technology to also enable Windows Phone development from a single binary.

This is because Microsoft requires its C#-based XNA platform to be used for Window Phone 7, although it is expected to make native development available in Windows Phone 8. Delta Engine is written in Microsoft’s .NET framework, and hence supports XNA.

All together now

“With the recent launch of Nokia’s first Window Phone 7-based mobile devices and the expected rise in importance of this platform, we are happy to offer the only cross-platform engine to support all three major mobile platforms”, said Karsten Wysk, MobileBits’ CEO.

Developers work with the Delta Engine directly in Visual Studio 2010, or other industry standard environments, and aren’t forced to use an editor. This enables them to use their existing console and PC workflow. In addition, Delta Engine is open source so they can add their own features.

However, the downside of this .NET approach is developers can’t write native code for iOS and Android; although MobileBits claims the performance hit is ‘negligible’, and that ‘Delta Engine will increase your productivity’.

Delta Engine is available and is free for PC, with pricing for other platforms to be announced soon.(source:pocketgamer

6)Turkish Zoo World Unleashed on This Week’s List of Emerging Facebook Games

AJ Glasser

A collection of card games and casino games form the bulk of our emerging Facebook games list this week, but a Chinese language mall sim, a game show adaptation, and a Turkish language farm sim take home the top three spots.

At No.4 this week is Hayvanat Bahçesi, the Turkish language adaptation of Rock You’s Zoo World by publisher Peak Games. The game looks to have launched at the beginning of this month, right around the time RockYou announced massive layoffs and restructuring designed to make the embattled company profitable. Peak Games’ biggest success with regional adaptations so far has been TheBroth’s Barn Buddy, although Halfquest’s farming sim المزرعة السعيدة also enjoys growth in various language under the publisher’s direction.(source:insidesocialgames


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