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techcrunch消息:休闲游戏平台Miniclip正式进军手机游戏

发布时间:2010-08-31 13:13:57 Tags:,,

一直未采取任何行动的Miniclip公司最近也开始进军手机游戏领域,希望扩大其休闲游戏帝国。

miniclip

miniclip

Miniclip公司自称在全球拥有5700多万休闲游戏玩家,并有600多款在线游戏。这些数据令人十分疑惑该公司为何不尽早进入手机游戏领域。

毕竟,Apple的App Store现已提供近25万多款应用程序,其中很多款休闲游戏已出售多年。

然而,后来者并非不可以居上。Miniclip的游戏网站提供了一个规模强大的发布平台,它将成为Miniclip公司发售手机游戏的有力营销工具,有利于将新成立的手机游戏部门发展成为真正的盈利部门。

受Skype的前任产品经理António Sérgio Varanda的影响,Miniclip的手机游戏部门将为其最受欢迎的游戏开发、发售和发行手机操作系统,首先以iOS和android为主再慢慢拓展到其他的手机平台。

Miniclip的首款iPhone应用程序,Fragger(iTunes系列)两周内就在美国App Store的付费程序排行榜中名列第二,同时在App Store的全部应用软件中排名第三(售价0.99美元)。此外,这款游戏是42个国家的10大付费软件。

miniclip-mountain-bike-big

miniclip-mountain-bike-big

据Miniclip公司称,这款游戏的免费版本已被下载多达200万次。公司还计划将这款游戏开发成系列作,并将在今年末会出版iPad兼容的硬件升级。

成立于2001年的Miniclip属私人所有和私人资助的公司。该公司总部位于瑞士,并在6国设有办事处。

Online gaming company Miniclip (finally) realizes potential of mobile games

You might say the company’s just a tad late to the party, but Miniclip has finally seen the light and is expanding its casual gaming empire by entering the world of mobile games.

With a self-declared user base of more than 57 million casual gamers worldwide and a library of more than 600 online games, it’s a wonder really that the London-based company hasn’t made the move sooner.

After all, Apple’s App Store for one now offers roughly 250,000 apps, many of which are of course casual games and have been available for years.

Be that as it may, being late doesn’t necessarily mean the company isn’t capable of booking some early successes. With a distribution platform as sizeable as its gaming website is, Miniclip happens to have a very powerful marketing tool in its hands to enable its brand new mobile games division to turn into a real money-maker.

Led by former Skype product manager António Sérgio Varanda, the new business unit will develop, publish and distribute its most popular online casual games for mobile operating systems, notably starting with iOS and Android with support for more OSes planned.

Miniclip’s first iPhone app, Fragger (iTunes link), was the #2 ranked paid app in the US App Store for two weeks and reached the #3 position in the store’s overall top grossing app (at a price of $0.99). The game was also a 10 paid app in 42 countries.

The free version of the game has been downloaded more than 2 million times, the company says. The company added that the game will be getting a sequel and an iPad-compatible HD upgrade before year’s end, and that other titles will be released in the fall.

Founded in 2001, Miniclip is privately owned and privately funded with its original headquarters in Switzerland and offices in six countries. (Source:techcrunch)


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