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华尔街日报:Google收购再出重拳 SocialDeck归入麾下

发布时间:2010-08-31 10:17:30 Tags:,,

本周一,社区游戏公司SocialDeck宣告以并购的方式被Google收入囊中,SocialDeck在自己的官网上也确认了这一消息,但并未公布两家公司达成的协议内容。

SocialDeck这家加拿大游戏公司曾经为Facebook、苹果、黑莓开发了不少备受瞩目的游戏项目,它的游戏平台技术兼容性强大,同一款游戏可以植入不同的手机网络、社交网站且不影响用户娱乐体验。

social deck wsj

social deck wsj

SocialDeck并购案仅仅是Google这个世界搜索引擎大亨最近频频出手的几桩并购交易之一,但Google立志向社交网站进军,并与Facebook一争高下的雄雄野心由此可见一斑。在上周,Google还收购了apps制造商Angstro公司,该公司曾在Facebook上成功投放图片分享软件、社交通讯录工具等;本月初,另一家社区游戏插件制造商Slide也向Google屈膝,归入这个搜索引擎霸主的麾下,有了这些拥有丰富经验的开发团队的加盟,Google向社交网站进军的新战略更是志在必得。

据知情人士透露,Google目前正在与一些顶级开发商就游戏植入Google新产品一事进行谈判,这些游戏开发商包括Playdom公司,电子艺届(EA)旗下的Playfish和Zynga游戏公司等。

social deck

social deck

Google Inc. has bought social games start-up SocialDeck Inc., the latest in a series of acquisitions aimed at helping the Internet search giant build a social-networking service to compete with Facebook Inc.

The acquisition, coming just days after Google’s previous social acquisition, was announced Monday on SocialDeck’s website. Financial terms weren’t disclosed.

The Canadian start-up has launched several games titles for Facebook, as well as Apple Inc.’s iPhone and Research In Motion Ltd.’s BlackBerry devices. SocialDeck’s games platform technology enables simultaneous game play across multiple mobile devices and social networks.

The SocialDeck deal is one of several acquisitions in the past month through which Google hopes to build a social-networking service to counter Facebook, which recently topped more than 500 million users and is aggressively moving to develop its advertising business.

Google last week bought Angstro, which makes apps to discover new photos on Facebook, and create a real-time social address book. Earlier in the month it bought social widgets maker Slide Inc. in a deal that gave the search leader a team of developers with extensive social networking experience.

Google has been in discussions with top developers to offer their games on a new service it is building, according to people familiar with the matter. Those developers include Playdom Inc., Electronic Arts Inc.’s Playfish and Zynga Game Network Inc., these people have said.(source:wsj)


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