2）Pew Internet Research最近调查结果指出，66%美国成人用户使用Facebook、Twitter、MySpace和LinkedIn这些社交网络。他们表示与家人和朋友保持联系，是他们使用这些网站的主要原因之一。年龄在18-29岁之间的年轻用户群体自称与目前好友保持联络是其使用社交网络的主要原因；55%年龄介于30-49岁的用户称自己命名用社交网络与失散的老友联系。
3）日本社交平台GREE近日宣布与EA Sports合作，将后者旗下社交游戏《国际足球大联盟》（FIFA World Class Soccer）引进GREE的日本功能性手机及智能手机平台。
足球运动最近几年在日本人气增长迅速，目前日本最大的足球社交游戏是Konami在Mobage平台推出的卡牌游戏《J-League Dream Eleven》。
5）Zynga之前针对即将问世的新游戏《Hidden Chronicles》创建了Facebook粉丝页面，最近又发布该游戏预告视频截图。从游戏的美术设计上看，《Hidden Chronicles》风格与多数寻物解谜的PC下载游戏相似，其中包括一些复古家具、海底世界的场景。观察者认为，这款游戏或许与Playdom旗下的《Gardens of Time》情况相似，只是采用了不同主题的场景。
1）Report: Japan’s Social Gaming Market Grew 4.4x Y-O-Y In 2010 To $1.45 Billion [Social Games]
by Dr. Serkan Toto
There are industry reports from a number of Japan-based investment banks available out there, and everyone sees the market size of the domestic social gaming market differently. For analysts, investors, and everyone else interested in such data, one alternative is the analysis from Enterbrain, a Tokyo-based magazine publisher (whose most important asset is Japan’s biggest video game magazine Famitsu).
Enterbrain recently released the so-called “Social Game User White Paper 2011″ (Japanese only), and in an excerpt, the company says that the market for social games in Japan has grown 4.4 times from 2009 to 2010 (from US$324 million to US$1.45 billion).
This is for revenue of social games in Japan as a whole, generated by DeNA (Mobage), GREE, Mixi, Hangame, and all third par game developers in the country (there are about 500 of them).
The number for market size for 2010 is very close to the one Tokyo-based market research firm Seed Planning released about a year ago.
Enterbrain says the US$1.45 billion in sales for social games in Japan in 2010 accounts for about a third of all online game-related revenue in the country in that year.（source：serkantoto）
2）67% of Online Adults Use Social Media To Stay In Touch With Friends
By Alicia Eler
In a new study released today,Pew Internet Research found that 66 percent of American adults online use Facebook, Twitter, MySpace and LinkedIn. They cite staying in touch with family and friends as one of the major reasons for using these sites. Seventy-one percent of the younger demographic, ages 18-29, cites staying in touch with current friends as a major reason for using social networks. Fifty-five percent of users ages 30-49 are on social networking sites to connect with old friends they’d lost touch with.
Even though hobbies and interest fan pages proliferate on Facebook, only 14% of users say that they go on social media sites to connect around a shared hobby or interest. Only nine percent of users say making new friends is a key reason for joining social media. Reading comments by public figures and finding partners is a big reason for only five percent and three percent of users, respectively. Middle-aged and older adults tend to use social media more for connecting around a hobby or interest. Sixteen percent of 30-49-year-olds and 18 percent of 50-64-year-olds use social media for connecting around a hobby or interest versus only 10 percent of 18-29-year-olds.
Gender plays a key role in this study, which reveals that women are more likely than men to cite family connections (72 percent vs. 55 percent) and friends (70 percent vs. 63 percent) as major reasons for using social media sites. Men are more likely to use social media to connect around a hobby or interest, with 56 percent citing it as a major reason for using social media versus only 44 percent of female users. Twelve percent of men are more likely to use social media for meeting new friends.
Of all social media users, Twitter users are the most interested in connecting with public figures. One in 10 Twitter users (11%) say that reading comments by politicians, celebs or athletes is a major reason for using social networks.
Social media does not play a major role in helping people find potential partners–more than eight in 10 (84%) do not use social media for this reason.（source: readwriteweb）
3）EA Brings FIFA Social Game To GREE [Social Games]
by Dr. Serkan Toto
Big win for GREE today: EA Sports has brought social game FIFA World Class Soccer to GREE on Japanese feature phones and smartphones (pre-registration actually started a while ago).
FIFA World Class Soccer has been co-developed with Tokyo-based gumi, one of the biggest third-party social game makers in Japan. The biggest selling point of the title is that it features real soccer stars, including Japanese players.
FIFA World Class Soccer enables players to build and manage their ultimate team of soccer superstars from around the world, including many of the top Japanese soccer stars. Competing on global leaderboards and against friends, players utilize features such as player loans and player trades, scouting networks, and training in an authentic social gaming experience that replicates the emotion and drama of the real world of soccer. In addition, FIFA World Class Soccer on the GREE Platform will be highlighted by regular tournaments, special Teams of the Week, and in-game challenges.
As soccer has become increasing popular in Japan over the last few years, GREE and EA have a certain hit on their hands with this game.
The biggest soccer-based social game in Japan at the moment is Konami’s card game “J-League Dream Eleven”, which is so far only available on Mobage.（source:serkantoto）
4）FarmVille’s creator: Making a great game is ‘like making a cake’
by Joe Osborne
Wait, so this is the analogy behind making a multi-billion dollar game franchise? When asked what makes a great game by The Times of India during his first visit to the country, FarmVille maker Mark Skaggs said, “Think of it like making a cake. You have to get the right ingredients – in this case the art, the technology, the music and the game play. And like a chef, put it all together in the right way.”
Skaggs, who serves as Zynga’s head of product, is also credited as the mind behind CityVille. That said, the EA veteran is arguably the driving force behind the two best performing social games of all time. So, the guy has to be onto something, right?
“You need art that makes people feel it’s inviting and attractive,” Skaggs told Times of India. “Music and audio gives you the sense of space and reality. The game play (the rules of play, why something moves in a particular way, how interactions happen etc) determines whether you have fun playing it or whether you get bored.” (So says the man behind the main source of inspiration for designer Ian Bogost’s Cow Clicker.)
Skaggs went on to praise India for its talent, revealing that a whopping 200 of Zynga’s employees are based in the country. Better yet, the man who birthed the ‘Ville franchise said that original, global Zynga games developed in India are coming soon. Let’s just hope those developers aren’t taking Skaggs’s analogy to heart–we already have enough of those games.（source:games）
5）Zynga releases screens for Hidden Chronicles, coming soon to Facebook
by Brandy Shaul
After announcing the development of Hidden Chronicles back at Zynga Unleashed in October, Zynga has since created a Facebook fan page for the company’s upcoming hidden object game on Facebook, and has recently started offering some new screenshots and artwork of the game.
We still don’t have a release date for the new game, but we can see that the art is reminiscent of many of the genre’s most popular PC download titles; that is, some of the environments look as though they’re set in the past, with classic pieces of furniture, as but one example. We can also see some underwater art which is particularly pretty (perhaps we’ll go snorkeling, looking for the lost treasure of a pirate ship?), and what looks to be a massive castle or temple reaching up into the sky. Could this mean that the game is setup similarly to Playdom’s Gardens of Time, with differently themed areas to travel to across the entire game? Regardless, one thing that should be noted is that it looks like some scenes will be less cluttered than others, as the underwater shot above looks to contain only a few household items, while others in the gallery below have far larger junk piles.（source:games）
6）Facebook strategy games match PC quality … from back in the day
by Joe Osborne
“We see the emergence now of companies on Facebook who are building what they’d call a core game,” Facebook games platform head Gareth Davis said to GamesIndustry.biz in an interview. “Games targeted at people who played PC games back in the day, strategy games. They’re at the quality level now of those PC games.”
Considering these games are being created in 2011, we’re not sure whether that’s a compliment or a complaint. This isn’t to say that games like Kixeye’s War Commander or Edgeworld by Kabam aren’t impressive in their own right. However, if Davis is referring to classic real-time strategy games for the PC like StarCraft and Command & Conquer–you know, games that allowed for real-time multiplayer matchmaking and control of individual units on the battlefield–then we’d have to disagree.
Davis’s ultimate point is that new genres are blooming in the Facebook games space for growing niche audiences, like hardcore strategy gamers (from the late ’90s?). Jokes aside, new niches in Facebook games are certainly cropping up, and that can only mean more diversity from the tired FarmVille formula. For instance, Entertainment Games is aiming directly at our parents with its first Facebook game, Retro World.
“So we’re seeing this broadening now of the kinds of games and audiences and you can be very successful, creating different types of games and you can make a lot of money doing it,” Davis told GI.biz. “We’re seeing a real maturing of the eco-system as people figure out the right opportunities and go after them.” If this means an end to the rampant propagation of the ‘Ville species, then count us in.（source:games）