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Frost消息:2015年亚洲智能手机市场销售将超5成比例

发布时间:2010-08-28 14:14:51 Tags:,,

据科技咨询公司Frost & Sullivan的研究称预计2015年亚洲智能手机销售将达到4亿7700万部,占整体手机销售市场的54%。而2009年该数值仅为9%。

随着手机社交网络持续旺盛需求,智能手机开始成为用户的必要选择。智能手机市场的发展并不仅仅只是来自诸如日本、韩国、台湾等发达国家和地区,主要的贡献来源于更多的发展中国家和地区,诸如印度、中国和印度尼西亚。

frost sullivan

frost sullivan

同时,Frost & Sullivan也提出了随着智能手机市场膨胀后所带来的一系列的挑战。首要的一点是wi-fi资源的缺乏,其次传统手机隐秘的高额消费费用已经扭曲了整个亚洲智能手机市场的支付环境。

(对于未来移动互联网用户的发展,持有智能手机成为了入门基础,智能手机用户群体的增长也将进一步推动移动互联网的完善,包括进一步促动手机应用市场的繁荣,也许手机社交游戏等市场将迎来更大的成长空间)

Tech consultancy Frost & Sullivan  has predicted that by 2015, about 477 million smartphones will be sold in Asia, giving them 54% of the Asian mobile phone market. This marks a sharp increase from the 9% of the market that smartphones commanded in 2009.

What is worth noting is that this growth is not simply a product of developed Asian countries like Korea, Japan, and Taiwan—much of it is coming from strong growth of smartphone sales in developing countries India, China, and Indonesia, with growth in mobile social networks driving the demand for more capable phones.

The growing success of smartphones and the mobile data plans they require are presented as good news for carriers that are desperate to increase their ARPU numbers, but in reality the proliferation of data-hungry devices on a mobile network is a double-edged sword as the burden of mushrooming data usage can bring the network to its knees (just ask AT&T).

The Frost & Sullivan report also outlines some peculiar challenges facing the Asian smartphone market: first, that Asia has a relative dearth of public wi-fi hotspots, and second, that Asian markets are much more heavily skewed towards prepaid subscribers, which make the traditional smartphone sales practice of masking high costs through smartphone subsidies an impossibility.(source:gomonews)


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