（这是Glu Mobile将尝试的免费下载但提供虚拟交易的手机社交游戏，模式和facebook游戏接近，Ngmoco和SGN也提供类似的游戏服务）

早这个月初我们便报导过Glu Mobile这家已上市的大型手机游戏开发公司正计划用手机社交游戏打一场回身仗。今天该公司公布了其新发展策略的一些细节，该公司的第一批社交游戏预计于今年十月上市。

mobile social game

Glu公司在手机游戏领域是个特例。该公司向大众公开公司损益表，因此所有人都知道该公司目前的经营状况：面对手机市场复杂的局势变化，Glu的发展遇到了瓶颈并损失了大量资金。

此外，Glu这种非核心游戏市场的出版商在游戏未发售提早公布游戏资讯的做法也是十分罕见的。但Glu的投资者似乎对该公司的未来发展信心满满。此次，Glu主要公布了5款新游戏，其中前两款是他们首次尝试社交游戏的开山之作。

*Gun Bros. — 和朋友一起玩的射击游戏

*Magic Life — 一个以“魔法”为主题的虚幻世界

*The Lord of the Rings: Middle-Earth Defense — 策略动作类游戏

*Family Guy: Time Warped — 与Stewie和Brian一起冒险

*Toyshop Adventures — 操纵玩具进行另一种冒险

在前一次的访问中，该公司的执行总裁Niccolo de Masi告诉我们，Glu的新社交游戏将会与Facebook游戏十分类似，然而上述的几款游戏并非如此。如今Glu仍致力于其他未公布游戏的开发。

或许更重要一点的是，Gun Bros和Magic Life两款游戏将成为免费下载但是提供虚拟交易类的游戏。

目前为止，只有少数几个手机开发商采用这种经营模式——Ngmoco和SGN便是其中的典范。然而，这两家公司并没有透露他们免费手机游戏的财政状况，因此Glu将成为研究手机未来发展动态的最有价值范例。

Earlier this month, we noted that Glu Mobile, a large, publicly-traded mobile game developer, has a turnaround plan that hinges on social games. Today the company is giving out a few details on its first titles under this new strategy, which are due in October.

Glu is an unusual case in the industry. Since its earnings statements are publicly available, the world has been able to watch the company get buffeted by the rapid changes in the mobile market, losing significant amounts of money in the process.

It’s also fairly rare for publishers outside of the core gaming market to pre-announce titles, but Glu has investors to convince of its future viability. It’s announcing five new titles, of which the first two are the social attempts:

*Gun Bros. — A top-down shooter with social “brotherhoods”

*Magic Life — A magic-themed fantasy virtual world

*The Lord of the Rings: Middle-Earth Defense — Branded strategic action

*Family Guy: Time Warped — Adventure with Stewie and Brian

*Toyshop Adventures — Take control of a toy in another adventure game

CEO Niccolo de Masi told us in our earlier interview that the new social titles would be much like those on Facebook. From the above, that doesn’t appear to be the case, but Glu is still working on other, unannounced games.

Perhaps more importantly, both Gun Bros and Magic Life will be free, virtual goods supported games.

So far, there are still relatively few mobile developers working on that model — Ngmoco and SGN are the only two that regularly speak about it. However, even those two companies don’t reveal their level of financial success from their freemium mobile games, so Glu will serve as a valuable case study over the coming year in what works on mobile.（source：inside social games）