2）Strategy Analytics最近报告显示，iPad App Store已成为“最具竞争性”的应用商店（游戏邦注：这里的竞争性是指新产品很容易将原来排名前列的应用程序挤下榜单）。
尽管如此，iPad App Store竞争性仍仅比居于末位的亚马逊应用商店多10个百分点。
Strategy Analytics的这份报告收集了iPhone、iPad、Android Market、亚马逊App Store和黑莓App World等多家应用商店的数据，报告指出多数应用商店的新产品曝光率仍然有待提高，但如果提高检索效能并增加竞争力，将有助于推动改善整个应用生态圈。
该公司本轮融资支持者包括Playdom创始人Rick Thompson，以及Comcast Ventures、Highland Capital Partners、IDG Ventures、Felicis Ventures、Bayview Capital和Groupon工程主管Francisco Larrain。
5）据pocketgamer报道，苹果公司首席执行官Tim Cook和首席技术官Peter Oppenheimer最近宣称亚马逊平板电脑并不会给苹果造成威胁，因为这种设备只会加剧Android市场的分裂性。
Timberlake于今年六月通过广告公司Specific Media（该公司由Tim、Chris、Russell Vanderhook三兄弟成立）的收购，掌握了MySpace的部分股权（游戏邦注：Techcrunch报道称Timberlake将在MySpace扮演有关策略和创意的“重要角色”，但并未指明具体职务及其掌控的股权）。据Specific Media首席执行官Tim Vanderhook所称，Timberlake在MySpace将有一间自己的办公室和6名职员。
1）Zynga’s Mobile Daily Actives Grow by Tenfold in Less Than a Year to 9.9M in Third Quarter
Zynga said it reached an average 9.9 million daily active users of its games on iOS and Android through the third quarter, according to an amended filing to the Securities and Exchange Commission today.
That figure may make it the company with the most daily actives relative to any other developer on both platforms. Storm8 said it had 4 million daily actives on iOS and Android in June. Glu Mobile said yesterday that it had 2.1 million daily actives across its network of games in its quarterly earnings call.
Also, from another perspective, it means that Zynga is gradually weaning itself off the Facebook platform. Around one-fifth of the company’s daily actives are now on iOS and Android — platforms not operated by Facebook. Keep in mind though, that Zynga’s daily active metric double-counts users who play more than one of the company’s games.
As of the end of September, Zynga had 11 games on both Android and iOS including highly-ranked hits like Zynga Poker and the titles it was able to grow or build through the Newtoy acquisition last year like Words With Friends and Hanging With Friends. Zynga paid $53.3 million in cash and stock for the McKinney, Texas-based company one year ago.
Overall, the company’s total monthly actives across Facebook, Google+ and other platforms fell to 54 million from 59 million in the second quarter, while average bookings per user (or the average amount of virtual currency or goods that users pay for on a daily basis) rose slightly to $0.058 from $0.051. Zynga said it saw a decline in daily actives as its more mature games tapered off and because it had a limited number of new game launches in the first part of this year.
Zynga’s overall revenue rose slightly from the previous quarter to $306.8 million, from $279.1 million in the second quarter. Its net income rose quarter-over-quarter to $12.5 million from $1.39 million. On a year-over-year basis, net income fell by more than half from $27.2 million in the same time a year earlier.（source:insidemobileapps）
2）iPad boasts the most competitive app store front, reckons Strategy Analytics
by Matt Sakuraoka-Gilman
In a report from Strategy Analytics, the iPad App Store has been revealed to be the ‘most competitive’ app store.
What does this mean? Apparently, it’s a measure of how easy it is for new releases to unseat the long established charting properties.
Despite being at the top of the pile, however, the iPad App Store only managed to beat the last place store (Amazon) by 10 percent.
Woo the devs
The App Store Competitive Index, compiled by Strategy Analytics, collects data over multiple store fronts including iPhone, iPad, Android Market, Amazon App Store, and BlackBerry App World.
The aim of the index was outlined by director of apps research at Strategy Analytics Josh Martin.
“The App Store Competitive Index is a way for storefronts to gauge how successful they are exposing users to new and innovative apps,” he said.
“As of today most storefronts are failing spectacularly. Improving discoverability and increasing competitiveness could be a useful tool to woo developers away from less competitive storefronts and improve the app ecosystem for all.”
However, to get the complete breakdown, and details of how the index has been calculated, you’ll have to spend $1,999 via the Strategy Analytics website.（source:pocketgamer）
3）DeNA rolls out Mobage on iOS in China, with 20 games at launch
by Keith Andrew
If the progress of social gaming platforms was measured in column inches, you’d be hard pressed to find one with more momentum right now than DeNA’s Mobage.
On the back of a riposte by ngmoco CEO Neil Young to claims the platform was failing to take off on Android in the west – top games on the system now clocking up north of 500,000 installs – DeNA has now began rolling out the network on iOS in China.
It’s a move that comes almost unannounced, with DeNA’s previous position being to commit to a global launch on Apple’s platform at some point before the end of 2011.
As detailed by Asian tech site Penn-Olson, Mobage on iOS’s Chinese debut comes complete with 20 titles at launch, with a DeNA China rep revealing Ninja Royale has taken an early lead at the top of the platform’s charts.
While its Chinese launch may have come out of the blue for those of us in the west, DeNA is looking to make a larger splash in the country itself, drawing on China’s love for Japanese TV drama.
It’s claimed DeNA will seek to use the forthcoming TV series based on another Mobage franchise – Kaito Royale – to increase awareness of the platform across China, with the overall strategy being to focus on Chinese consumers who appreciate all things Japanese.
The launch comes as DeNA posted a net income of ¥8.2 billion (around $105 million) in Q3 2011, up 7 percent year-on-year.
Moving forward, the company claims it plans to support Mobage’s global expansion with an “aggressive marketing program”, all in a bit to hit its longterm goal of generating $100 million Moba-coin transactions per quarter outside of Japan during 2012.（source:pocketgamer）
4）Former Outfit7 CEO starts app discovery company with a $3.5M seed round
ApplicationsAfter leaving mobile app company Outfit7 unexpectedly back in July, Andrej Nabergoj was mum on why or where he was headed. Now he’s announced a new company, Iddiction, that’s just emerged from stealth mode with $3.5 million in seed funding under its belt.
Iddiction is designed to solve a problem Nabergoj says he experienced first hand while at Outfit7 — getting people to actually find the apps.
“When I was running Outfit7, I realized that despite our massive number of downloads, we were still having a hard time getting our apps to users,” he told VentureBeat in an email.
This is a problem for a lot of app developers. As Nabergoj explained, “the rich get richer and the small get smaller.” Those who are able to rise to the top and stay there get the majority of downloads simply because there are more eyes on the application. People don’t like to click to page two.
Climbing the ranks used to be based on how many downloads an app got, nowadays it relies more on performance and engagement with its users, but still developers are having a hard time topping the elite. That isn’t to say there haven’t been solutions created, however. Products such as discovery engines, external marketplaces, and more are available, but developers are still left unsatisfied. Nabergoj thinks Iddiction is the answer to the problem, but is remaining quiet on the product side.
“We are not sharing more at this time on how we are tackling this increasingly relevant problem, but we will have a public announcement soon,” he said.
Part of the reason he’s not saying a lot about the product yet may be that it’s still coming of age. Nabergoj says the funding will go toward further research and development. The seed round was led by Rick Thompson, the founder of Playdom, with participation from a slew of others, including Comcast Ventures, Highland Capital Partners, IDG Ventures, Felicis Ventures, Bayview Capital and Francisco Larrain, director of engineering at Groupon.（source:venturebeat）
5）Kindle Fire will further fragment Android, says Apple execs
by Matt Sakuraoka-Gilman
Some are already predicting a two horse race in the bid for future media tablet dominance, with the Amazon Kindle Fire -out on 15 November in the US – seen as the major contender to Apple’s iPad.
However, according to top executives at the Cupertino-based firm, Tim Cook and Peter Oppenheimer, the Kindle Fire represents another positive for Apple.
They argue it will only serve to fragment the Android market even further.
A report from Business Insider reveals that when Barclays analyst Ben Reitzes met with Apple’s CEO and CFO they had this to say:
“While the pricing at $199 looks disruptive for what seems to be the iPad’s most important rising challenge, the Amazon Fire – it is important to note that it could fuel further fragmentation in the tablet market.
“The more fragmentation, the better, since that could drive more consumers to the stable Apple platform. We believe that Apple will get more aggressive on price with the iPad eventually but not compromise the product quality and experience.”
If estimates that the Kindle Fire could sell 5 million units by the end of 2011 come to fruition, Apple would certainly have cause for concern, though, in comparison, the last financial report it released showed that over 11 million iPad units had been sold in its last quarter alone.（source:pocketgamer）
6）Justin Timberlake Will Have an Office and a Staff of Six for MySpace Relaunch
By Kenna McHugh
Similar to his role as Sean Parker in The Social Network, Justin Timberlake is set to take on the social networking responsibilities for real. In the coming year, he plans to turn his creative abilities toward reviving MySpace.
Just about a year after the Award winning movie opened in theaters, Timberlake proceeded to purchase an ownership share in MySpace in June of 2011. It was purchased by Specific Media, a digital advertising company based in the U.S and founded by brothers Chris, Tim and Russell Vanderhook.
When the purchase was announced, Tim Vanderhook, who is chief executive of the ad firm, told the Los Angeles Times that Timberlake will have an office at MySpace and a staff of six.
TechCrunch also reported that “Timberlake will play a ‘major role’ in strategy and creative direction for the beleaguered social network. The release makes no mention of exactly how much of a stake the pop star will have.”
Timberlake hopes to make some revolutionary changes, stating in a press release announcing MySpace purchase, “There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place.”（source: socialtimes）
7)96 per cent of US adults on social networks are on Facebook
by Zen Terrelonge
The choice of all ages right up to those over 67.
Digital researcher Forrester says among consumers who use social networks, it’s Facebook that rules. It has 96 per cent of users, ahead of second-place LinkedIn and third-place Twitter.
98 per cent of young whippersnappers aged 18-22 and golden oldies aged 67+ used Facebook, while no age group was lower than 95 per cent, according to the report.
Results show LinkedIn grabbed 28 per cent but this is unsurprising given that the site is focused on business and employment networking.
Twitter was found to appeal to mostly younger users with 38 per cent of those aged 18-22, a stark contrast to the eight per cent of those 67+ using it. This is arguably down to Twitter being seen as complex what with hashtags, retweets, trends and so on.
The report claims younger users are more social media hungry as they feverishly comment, update status and maintain profiles more to stay abreast of friends and followers.
Over 80 per cent of 18-22s check social networking sites at least weekly, though the overall average is 60 per cent and older users is 40 per cent.
These results are undoubtedly fuelled by the growing adoption of smartphones and the available social network app versions, which allow ease of use when on the move.
This is supported by the revelation that boredom and other factors inspire widespread app downloads with some spending up to £20 a month on entertainment.（source:mobile-ent）