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每日观察:关注第三季度全球智能手机出货量(10.31)

发布时间:2011-10-31 11:39:51 Tags:,,

1)Pyramid Research最新报告显示,拉美移动市场发展迅速,如果保持目前的增势,预计到2015年将有近1.17亿拉美人口使用移动设备登陆社交网络。

social_networking(from perey.com)

social_networking(from perey.com)

2)Distimo最近发布报告指出,几乎所有的世界顶级品牌(游戏邦注:例如可口可乐、迪士尼、宝马等家喻户晓的名字)都推出了应用程序,91%的顶级品牌在应用商店中占有一席之地,而18个月前的这一比例是51%。

3)美国保险公司Farmer’s Insurance最近在Zynga游戏《CityVille》中推出新广告营销活动(之前已在《FarmVille》、《Mafia Wars》和《Cafe World》中展开此类合作),支持玩家在游戏中添加带有Farmer’s Insurance品牌标志的建筑和道具,从而赢取纽约旅游大奖。

farmers-insurance(from socialdiets.wordpress.com)

farmers-insurance(from socialdiets.wordpress.com)

4)俄罗斯社交游戏公司Game Insight最近首次向谷歌社交网站Google+发布游戏《Resort World》,成为首批入驻Google+的12家开发商之一。

Resort World(from gamezebo.com)

Resort World(from gamezebo.com)

5)Strategy Analytics最近报告指出,三星已超越苹果成为出货量居全球之首的智能手机产商,该公司今年第三季度智能手机出货量已达2800万,占全球市场的24%。在2010年同一时期,三星所占份额为9%,出货量达800万部,而苹果同一时期出货量为1400万部,占据17%的市场份额。

今年第三季度全球智能手机出货量为1.17亿部,苹果同一时期的出货量为1700万部,占15%的市场份额。

global smartphone shipment(from Strategy Analytics)

global smartphone shipment(from Strategy Analytics)

Strategy Analytics高级分析师Alex Spektor认为,三星智能手机市场份额的增长与其考究的硬件设计、Android服务、大众耳熟能详的次级品牌以及广泛的全球发售渠道有关。

但该公司高管Neil Mawston认为,由于许多用户和运营商都在期待第四季度问世的iPhone 4S,除此之外,许多主流国家不稳定的经济环境以及三星Galaxy S2的强烈攻势,这些都是导致苹果在第三季度的出货量受到了影响的重要原因。

6)据科技博客Gigaom报道,最近有款“混搭”游戏《Cut the Birds》(开发商:SolverLabs)晋身于苹果App Store免费应用榜单第二名,其游戏设置是《愤怒的小鸟》和《水果忍者》的合体,虽然风格不尽相同,但用户只需体验数分钟就会发现端倪,这也是许多用户在评论中大吐不快的原因,但这款游戏居然能通过苹果应用审核确实颇令人费解。

App Store(from gigaom)

App Store(from gigaom)

reviews(from gigaom)

reviews(from gigaom)

如上图所示,有些用户发表评论称“山寨现象令人悲哀”,有些人称该游戏开发商“明显盗用了小鸟和水果忍者的创意,为什么不用自己的想法”,还有名用户表示自己很纳闷为何这种游戏也能跻身榜单前25名,《愤怒的小鸟》和《水果忍者》应该起诉这款游戏开发商,并告诫其他用户不要下载这款游戏。

7)据GDC China报道,游戏界元老Brian Fargo将出席于11月12日-14日的游戏开发者大会•中国(GDC China 2011)“在线游戏开发和业务”主会场,并发表题为“打造经得住时间考验的角色扮演游戏”的演讲。

Brian Fargo(from bethblog.com)

Brian Fargo(from bethblog.com)

Brian Fargo于1982年开始了制作角色扮演游戏(RPG)生涯,1983年创立Interplay Productions,推出的第一批游戏包括《冰城传奇》和《废土》,并于2000年创立全新游戏公司InXile Entertainmen,该工作室在2011年致力于开发奇幻动作游戏《猎杀:恶魔熔炉》,该款游戏开发理念是“将游戏设计直觉与商业头脑相结合”。
本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)116.8 Million Latin Americans Will be Mobile Social Network Users by 2015 – The Latin American mobile market is growing quickly, and if the pace holds, almost 117 million people will make mobile devices their platform of choice for accessing social networking sites by 2015, according to a new report from Pyramid Research.(source:insidemobileapps

2)There is an App for That – A study by Distimo has found that almost all the world’s top brands (i.e., household names like Coke, Disney, BMW) now have some sort of app. According to the report, 91% of top brands have an app store presence, up from 51% of top brands 18 months ago.(source:insidemobileapps

3)Farmer’s Insurance Expands Zynga Marketing to CityVille – American insurer Farmer’s Insurance is following up its branded promotions in Zynga’s FarmVille, Mafia Wars and Cafe World with a new campaign in CityVille. As part of the promotion, players will be able to add branded Farmer’s Insurance buildings and items to their cities, and enter to win a trip to New York.(source:insidesocialgames

4)[Launch] Resort World on Google+ – Game Insight’s Resort World is now on Google+. The game is one of the first available on Google+ and the move makes Game Insight one of the first 12 developers who have brought their games to the new social network.(source:insidesocialgames

5)Strategy Analytics puts Samsung at the top of the pile, with 24 percent of smartphone market in Q3

by Matt Sakuraoka-Gilman

Samsung has overtaken Apple to become the world’s leading smartphone vendor in terms of volume – that’s according to a report by Strategy Analytics which shows that the Korean firm’s shipments have grown to 28 million units to give it a 24 percent share of the global market.

117 million smartphones were shipped in Q3 2011, with rival Apple contributing 17 million of those, giving it 15 percent of the share.

In the same period in 2010, Samsung had managed to take 9 percent of the market share by shipping 8 million units, compared to Apple’s 17 percent share through 14 million units.

Galaxy sales drive success

“Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution,” said Alex Spektor, senior analyst at Strategy Analytics.

“Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”

Director at Strategy Analytics Neil Mawston outlines some of the perceived reasons for Samsung’s quarterly success.

“We believe Apple’s growth during the third quarter was affected by consumers and operators awaiting the launch of the new iPhone 4S in the fourth quarter, volatile economic conditions in several key countries, and tougher competition from Samsung’s popular Galaxy S2 model.”

Strong sales of Galaxy devices were also highlighted in Samsung’s own financial report for the quarter, with reports also showing that shipments of the Galaxy SII have surpassed 10 million since launch.(source:pocketgamer

6)Wow. No wonder the birds are angry

By Om Malik

The number two free app on Apple’s app store is Cut the Birds by SolverLabs, which is a mash-up of two really popular iOS games – Angry Birds and Fruit Ninja. Sure they are not ‘exactly‘ the same, but play the game for a couple of minutes and you quickly realize why the app is getting angry reviews. I am just surprised it slipped past the Apple censors.(source:gigaom


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