Fiksu称用户获取成本上升与下载量下滑与人们希望等4S发布后再购买iPhone 4S的消费意愿有关。在4S发布前的这段时间中，购买iPhone的用户明显减少，App Store新内容的下载量也受到影响。
2）旧金山非盈利组织Common Sense Media最新调查结果显示，年龄不超过8岁的富家子弟在手机应用中的投入时间更长，而低收入家庭的孩子在看电视上的投入时间更多。
Common Sense Media调查了1400名家长并发现，47%家庭收入超过7.5万美元的家长曾专门为孩子下载应用程序，但仅有14%家庭收入低于3万美元的父母采取了同样的行动。
3）芬兰开发商Rovio首席营销官Peter Vesterbacka在日前的Nokia World大会上将《愤怒的小鸟》与《马里奥》系列进行对比，他称马里奥开车就出现了《马里奥跑车》，马里奥飞上太空，就有了《马里奥银河》。《愤怒的小鸟》也将采用同种方式，挖掘多种题材的内容。
6）诺基亚在近日于伦敦举行的Nokia World大会上宣布，诺基亚应用商店Ovi Store每日下载量已突破1000万次（8月份每日下载量是900万次），其中有30%来自Series 40移动设备。
7）诺基亚日前公布首款基于Windows Phone Mango操作系统的手机，其首席执行官Stephen Elop称Lumia 710和Lumia 800就是“首批真正的Windows Phones手机”。
Lumia 800将于今年11月率先登陆英国、法国、西班牙、意大利、德国和荷兰这6国，售价为420欧元（约合585美元）；Lumia 710预计售价270欧元（约合376美元），将于今年底首先在台湾、香港、印度和俄罗斯市场现身。
但一些分析师预测，诺基亚WP7手机并非iPhone或Android移动设备的劲敌，IDC调研主管John Delaney指出，他们并不认为Lumia 800会成为iPhone或三星Galaxy杀手，这款新手机并无新颖之处。
育碧iOS游戏《Assassin’s Creed Rearmed》已在近日登陆加拿大App Store，该游戏是《刺客信条：兄弟会》的移植版本。
10）国内知名儿童虚拟社区淘米网，于今日正式上架其首款iOS平台游戏——《摩尔庄园》，目前该游戏已经可以在全球苹果App Store中免费下载，支持运行于iphone、ipad及iPod touch平台。
1）Cost of Acquiring Users for Mobile Apps Goes Up Again Amid iPhone 4S Launch
The cost to get a loyal user for a mobile app on the iOS platform jumped for a second consecutive month just as Apple launched the 4S.
Fiksu, a Boston-based company that mediates between different ways of getting users via mobile ad networks and incentivized installs, said the cost to get a “loyal” user rose to an all-time high in September. It jumped 10 cents to $1.64 in September as consumers held off on purchases of iPhones in anticipation of the latest model, the 4S, which came out at the beginning of this month. A “loyal” user is one who opens an app three times.
The reason these statistics are important is that virtually all of the largest free-to-play game developers have to use paid acquisition channels as a way to get new customers. Rising costs may mean that their profit margins are declining, which would hurt their valuations in the case of a funding or acquisition.
Downloads of free iOS apps among the ones ranked in the top 200 dropped for the third consecutive month to 3.8 million in September from 4.06 million in August. The rising costs and declining downloads probably have to do with anticipation of the iPhone 4S launch, which meant that fewer consumers opted to buy a brand-new iPhone in the month before the 4S. Fewer new iPhone purchases mean fewer new consumers exploring the app store for new content to download.
If this is the case, we should see a healthy bump in downloads in October. However, it’s not clear if this will mean a drop in user acquisition costs since giant mobile developers like Electronic Arts and Gameloft have run aggressive sales all month.（source:insidemobileapps）
2）‘App gap’ emerges highlighting savvy mobile children
By Ryan Kim
You’ve heard of the digital divide, but how about the app gap? That’s the new term coined by Common Sense Media, which conducted a study looking at the amount of time children under the age of 8 are spending in front of screens.
The study found that there is a growing rift between children from wealthier families who spend more time involved in mobile apps and lower-income children who are more involved in traditional TV watching. Common Sense Media, a nonprofit group based in San Francisco, surveyed almost 1,400 parents and found that 47 percent of families with incomes more than $75,000 had downloaded apps for their children, while only 14 percent of families earning less than $30,000 had done so.
The study also found the following:
52 percent of all 0- to 8-year-olds have access to a new mobile device such as a smartphone, video iPod, or iPad/tablet.
38 percent of children this age have used one of these devices, including 10 percent of 0-to 1-year-olds, 39 percent of 2- to 4-year-olds, and more than half (52 percent) of 5- to 8-year-olds.
In a typical day, 11 percent 0- to 8-year-olds uses a smartphone, video iPod, iPad, or similar device to play games, watch videos, or use other apps. Those who use mobile devices spend an average of 43 minutes a day doing so.
TV is still the most popular choice for occupying the time of children. Common Sense found that children 0-8 years old spend an average of 1:40 watching television or DVDs in a typical day. Infants and toddlers (0- to 1-year-olds) spend 53 minutes per day watching television and DVDs, twice the amount of time spent reading or being read to (23 minutes).
The app gap would seem to be extension of the digital divide as lower-income families take longer to embrace certain technologies because of cost considerations. There has always been a gap between wealthier children and poorer kids, when you look at what toys and educational resources they have access to. But it’s interesting to see how mobile devices have become so quickly deployed by parents as both educational and time-killing tools for their kids. Some of this might just be an extension of TV time, with kids just swapping one screen for another. But as more apps proliferate that are designed to educate and engage younger children, it can help make them more digitally savvy at a younger age.（source:gigaom）
3）Rovio’s Vesterbacka says just as Mario has Mario Kart and Mario Galaxy so Angry Birds will go to new places
by Jon Jordan
You just can’t keep Peter ‘Mighty Eagle’ Vesterbacka, Rovio’s CMO and spokesman quiet.
Sitting on a panel talk at Nokia World, he continued his ongoing bullish argument, comparing Rovio to Nintendo and Disney.
“We’re all in on Angry Birds,” he said in response to a question about what next for the Finnish developer, which currently has ’200 staff and 100 open positions’, and is ‘insanely profitable’.
Taking the comparison with Mario, a route the company has previously taken, he said, “When Mario drives a car, it becomes Mario Kart. When Mario flies to space it’s Mario Galaxy. Our birds will do things, and go to unexpected places.”
As well as hinting about new Angry Birds games, he also spoke about the other things Rovio was doing in terms of merchandising, animation and book/ebook publishing.
“We have a movie planned. Hopefully we will do a bit better than the Super Mario movie,” he joked.
About the experience
Of course, Rovio’s big argument is that although its business is based on a game, it’s not a games companies.
“It’s not like hobby,” Vesterbacka said of its new merchandising operations. “We need to take all our businesses very seriously and make them insanely profitable.
“If you have a strong brand, it will manifest itself in physical objects.”
However, in making a comparison to Disney, he did concede that at some point, Rovio would have to come up with some new characters.
“We’re following in Disney’s footsteps so as it moved from a black and white film about a mouse, so we will add some characters,” he predicted. （source:pocketgamer）
4）What Mobile Businesses Can Learn From Spanish Consumers
By Jon Mitchell
According to the Google-sponsored research site ourmobileplanet.com, Spain is leading the way on smartphone adoption in Europe. Spanish smartphone penetration has reached 33%, outpacing Great Britain with 30% and France with 27%.
Spaniards are big multi-taskers, too. 50% of Spanish smartphone users actively browse the Web while listening to music, and 35% use the Internet on their smartphone and another device simultaneously. But given how much Spaniards love their smartphones, here’s a surprising statistic: Only 10% of Spain’s large companies have mobile websites.
Google’s main interest in these statistics is in how Spanish smartphone users will use Google’s mobile services. The study found that 55% have looked up directions or used a map on their phones, and 45% have searched for a local business.
Local business usage is the key stat. Google badly wants to be the provider of those searches and results. It’s the key to their mobile ad business. With record sales of the iPhone 4S and the Siri search assistant it has on board, Apple is now Google’s competitor on local business search.
Google has been imposing tight controls over local business listings lately in order to ensure the right results. That’s the stick. The carrot is that Google’s ad programs reward good mobile sites now. It even provides a free mobile site builder to get businesses on track.（source:readwriteweb）
5）Symbian’s European lead skewed as 31% of ‘active’ connected devices in EU5 run iOS, reports comScore
by Matt Sakuraoka-Gilman
Mobile usage may be on the rise across the EU5, but according to comScore, numbers suggesting Symbian is the biggest smartphone platform on the market are misleading.
In the three month period ending August 2011, comScore registered a total of 91 million smartphones users across France, Germany, Italy, Spain and the UK, up 46 percent year on year.
But while technically Symbian has more handsets out in the wild, many are dormant, with iOS now boasting the largest market share in terms of what comScore dubs ‘current’ use.
Apple edging Symbian
In all, iOS has a 31 percent share of ‘connected devices’ in use, edging ahead of Symbian on 29 percent.
In third spot is Android on 24 percent, with BlackBerry on 8 percent and Windows Phone on 6 percent.
In terms of internet traffic – comScore monitoring non-computer-based page views – iOS again led the pack with a 61 percent share, with 43 percent of traffic coming from iPad users.
Android has some catching up to do with a 21 percent share while RIM is further behind on 9 percent.
UK can’t stop gaming
Interesting, comScore’s numbers also proclaim the UK a gaming giant. More smartphone users on British shores – 33 percent in all – play games than elsewhere in the EU5.
Italy has thee second highest share of mobile gamers with 30 percent , while 28 percent of Spanish owners also take on titles on the go.
“While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role,” said Jeremy Copp, comScore vice president for mobile in Europe.
“With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day.
“This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences.”（source:pocketgamer）
6）Nokia World 2011: Ovi Store generating 10 million app downloads a day
by Keith Andrew
Nokia’s Ovi Store may not be long for this world, but the platform’s download numbers continue to rise.
As part of Nokia’s Lumia 800 unveiling – the headline event from Nokia World 2011 in London – the Finnish firm revealed the marketplace’s daily downloads have recently passed the 10 million mark.
That’s up from the 9 million figure Nokia published back in August, which itself represented a rise of 1 million from the previous month.(source:pocketgamer）
7）Nokia unveils Lumia devices, the ‘first real Windows Phones’
by Aislyn Greene
The Nokia Lumia 800 has an 8 megapixel camera and tight integration with social media, but will it be enough to take on the iPhone?
Nokia unveiled its first phones based on Microsoft’s Windows Phone Mango operating system at its Nokia World event in London today.
Nokia CEO Stephen Elop called its two new smartphones, the Lumia 710 and Lumia 800, the “first real Windows Phones,” dismissing WP7 devices from rivals HTC and Samsung.
The Finnish handset maker also referred to the phones as a “new dawn for Nokia.” The 147-year-old company is banking on its partnership with Microsoft – on whose operating system Nokia is now mostly dependent – to regain its former dominance in the mobile world.
However, some analysts are already predicting that the phones, while solid, won’t be a serious threat to the iPhone or Android-based devices.
The success of the Nokia partnership is also critical for Microsoft as it looks to boost its smartphone market share beyond 5 percent and compete with the iPhone and Google’s Android devices.
The Lumia 710 has a 5 megapixel camera and 8GB of memory.
John Delaney, Research Director at IDC, is one such analyst, reports KnowYourMobile.
“Given Nokia’s recent reverses in the smartphone market, Lumia clearly faces something of an uphill struggle,” said Delaney. “We don’t think the Lumia 800 is an iPhone or Galaxy killer. Those two franchises still have very strong momentum, and there’s nothing unique about the new phone that looks powerful enough to stop them in their tracks.”
Nokia’s flagship device, the Lumia 800, has a 3.7-inch touchscreen, 16GB of memory, a 1.4GHz processor and an 8 megapixel camera (though no front-facing camera). The phone is priced at 420 Euro ($585) and will be available this November in six countries: the UK, France, Spain, Italy, Germany and the Netherlands.
The Lumia 710 is considered the budget handset at 270 Euro ($376), but won’t be coming to market until later this year. The 710 features a 3.7-inch anti-glare touchscreen, 5 megapixel camera and 8GB of memory. Nokia said it will be initially available in Taiwan, Hong Kong, India and Russia.
Both phones offer 25 GB of free SkyDrive cloud storage from Microsoft, as well as Mango’s social hub, which tightly integrates Facebook, Twitter and Bing. Nokia’s additions include turn-by-turn navigation, an ESPN sports hub and a MixRadio app, which lets users stream music, but also download and play music while offline.
As we reported yesterday, the phones won’t be available in the U.S. until 2012, though Nokia will be heavily marketing the devices in Europe this holiday season.
Nokia’s Elop has also hinted that the phones will support 4G LTE and CDMA, which means Verizon is likely to get the devices when they hit the U.S.（source:techflash）
8）Gaming colossus Ubisoft working on ‘new IP’ for iPhone, Android
by James Nouch
After Ubisoft CEO Yves Guillemot outlined his company’s plans for porting existing franchises to tablets in July, a representative for the French studio has confirmed to Pocket Gamer that new IP is on its way to iPhone and Android.
“We’ll be working with some of our successful IPs and releasing new ones. We’ll also be launching on Android, but no current news for Xperia Play,” our Ubi contact revealed.
Meanwhile, Ubisoft’s Assassin’s Creed Rearmed, a top-down iOS interpretation of Assassin’s Creed: Brotherhood’s multiplayer mode, sneaked onto the Canadian App Store yesterday, much to everyone’s surprise.
And with Ubisoft confirming that development is underway on fresh titles for iPhone and Android, we shouldn’t have to wait too long for a more meaty follow-up to Assassin’s Creed Rearmed.（source:pocketgamer)
9）Tablet becoming the primary companion … Kindle Fire to sell 5m … Mobile virtual goods market to hit $3bn this year
by Tim Green
And the hunger for social gaming will push it to $4.6bn by 2016.
A new report from Juniper Research says Japan and China remain the heartland of this market. But it says the rest of the world is catching on, and that the rise of tablets is another factor powering growth.
However, it also warns that progress could be stunted by rev shares that dictate app stores take 30 per cent, in addition to the cut taken by the providers of these micropayments.
“Mobile social media services have a serious monetisation problem,” said author Charlotte Miller.
“Virtual goods is one solution that has worked well in Japan and China, where consumers already have an enormous appetite for content such as clothing for avatars. The only question is: can they successfully avoid the app stores taking a slice of virtual goods revenues?”
Other key findings from the report include:
* Spend on advertising targeted at tablets is expected to account for almost half of total mobile social media advertising spend by 2016.
* On a regional basis, Far East and China will continue to account for the lion’s share of mobile social media revenues, followed by North America.（source:mobile-ent）