1）据路透社报道，两位匿名人士近日透露Zynga有可能于今年11月24号感恩节之前进行IPO。

Zynga IPO(from news.brothersoft.com)

这两名知情人表示，Zynga尚未敲定最终方案，也有可能随时改变计划。观察者称Zynga自7月份以来已数次更新S-1文件，最近的一次更新内容指出第三方对公司的估值达140.5亿美元，超过了5月份预估的139.8亿美元。之前已有不少人推测，由于股市行情不济，Zynga有可能将IPO推迟到2012年。

2）据gamasutra报道，继7月份全面推行Facebook Credits之后，Facebook最近又将该虚拟货币系统推向其他的游戏门户网站（游戏邦注：Facebook在本月初已向手机应用和游戏推出Credits系统）。

Collapse Blast_Purchase(from insidesocialgames)

Gamehouse.com成为首家提供Facebook Credits支付选项的游戏网站，并以《Collapse Blast》和《Uno Boost》这两款游戏作为引进这套货币系统的试点项目。拥有Facebook帐号的用户登录Gamehouse之后，可以看到Gamehouse网站原来的Paypal和信用卡支付选项已被Credits所取代。

Facebook表示它将根据“早期开发商的反馈”，决定是否向其他网站推行这个试点项目。

3）《Moshi Monsters》开发商Mind Candy近日宣布，公司有可能在明年将团队规模扩大两倍。

Moshi Monsters(from boopbeepbop07.glogster.com)

该公司在上月已将其伦敦总部迁至洛杉矶工作室（该工作室将专注于为游戏少儿用户开发视频内容），其人事主管Richard Chipchase表示，他们在今年初有45名成员，目前已经将近100人，预计明年团队规模还双倍增长。他们并不局限于招聘游戏行业的人才，对其他行业背景的人员也会一视同仁。

Mind Candy在今年6月的估值约2亿美元，旗下热门儿童社交游戏《Moshi Monsters》最近注册用户已达5000万。

4）迪士尼社交游戏工作室Playdom前总经理Lloyd Melnick日前加入初创企业519 Games团队并担任其首席执行官。

lloyd Melnick(from games)

519是一家社交网页及手机游戏公司，将于2012年初发布首款游戏。Melnick之前在Playdom仅任职一年多，他表示519正在组建一个出色的团队，并计划在2012年前成为排在前五名的社交游戏公司。

5）由Metrogmaes在9月底推出的时尚类社交游戏《Coco Girl》最近超越《Fashion World》，成为Metrogames头号人气游戏。据AppData数据显示，该游戏目前MAU为180万，DAU是35万。

Coco Girl(from insidesocialgames)

与其他Facebook时尚类游戏一样，玩家的任务是操控一个女性虚拟角色，穿梭于不同的虚拟商店为自己穿衣打扮。游戏有一个投票系统，玩家可以为其中的《时尚专家》杂志所提供的造型投票，玩家投票的情况与其他用户越是相近，就可以赢得越多的Rubies虚拟货币。

该游戏还提供了一系列模拟老虎机以及连线消除的迷你小游戏，体验这些迷你小游戏可以赢取Prize Tickets，并用这些Prize Tickets拿去兑换Rubies或虚拟角色的个性化道具（例如智能手机或吉他配件）。

《Coco Girl》的社交功能包括邀请非游戏用户通过Facebook涂鸦墙参与投票，以及好友邀请机制、Twitter分享内容。

6）在本周MAU增长最快的Facebook游戏榜单上，《Mafia Wars 2》居于首位（最近MAU为800万），第二名是《Bubble Witch Saga》（最近MAU为470万），第三名是乐元素《开心水族箱》（最近MAU为350万）。

Top Gainers This Week-Games(from AppData)

观察者指出，由于Facebook在10月14日调整了活跃用户算法，许多游戏的MAU都大幅缩水，而一些新晋游戏却并没有受到影响。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Reuters: Zynga IPO Due Before Thanksgiving

AJ Glasser

Zynga’s initial public offering could happen (finally) the week before the November 24 Thanksgiving holiday in the United States, two anonymous sources told Reuters.

According to the report, the two sources have been briefed on the offering, but caution that the plans are not finalized and could change at any time. Reuters speculates that Zynga will proceed on the heels of Groupon, which just launched a roadshow approximately two weeks before its own IPO occurs.

Zynga filed its form S-1 back in July and has since made several updates to the document. The most recent update includes a third-party valuation completed in August, which found that the developer’s outstanding equity was worth $14.05 billion, up from a May $13.98 billion quote. There has been speculation that Zynga would delay its IPO into 2012 due to poor market conditions.（source:insidesocialgames）

2）Facebook Testing Use Of Facebook Credits On Outside Game Portal

by Kyle Orland

Facebook Credits have been the exclusive virtual currency for all games on the popular social platform since July, but a new program is expanding that reach to outside game portals and web sites for the first time.

Gamehouse.com is the first outside site to offer Facebook Credits as a payment option for items in titles like Collapse Blast and Uno Boost as part of a newly announced testing program from the social network.

Users that log in to Gamehouse with a Facebook account will see the Credits payment option replacing the site’s traditional Paypal and credit card payment options, according to an InsideSocialGames post.

While Facebook takes a 30 percent cut from all purchases made with Credits, outside sites that use the currency gain access to what Facebook calls a “more unified app experience,” not to mention millions of potential purchasers with existing Credits accounts and balances.

Facebook says it’s currently “focused on gathering early developer feedback” and considering whether or not to expand the test to other sites. Developers interested in taking part in the test can contact Facebook through this form.

The new move comes weeks after Facebook expanded its Credits system to mobile apps and games earlier this month. （source:gamasutra）

3）Moshi Monsters Dev Mind Candy To Double Headcount Next Year

by Mike Rose

Moshi Monsters creator Mind Candy is looking to expand its staff numbers significantly over the next year, potentially doubling its headcount.

The company revealed last month that it is expanding from its London headquarters to a new Los Angeles office which will focus on producing video content for the game’s young playerbase.

Mind Candy currently employs around 100 people, but talking to news website MCV today, the company’s recruitment head Richard Chipchase explained that it is looking to expand even further over the next year.

“At the start of the year we were 45 strong, now we’re closer to 100,” he said. “I estimate we’ll double in size again over the year.”

“We aren’t hung up on hiring staff from within the games industry. We’re open to meeting people from most industry backgrounds.”

A June valuation put the company at roughly $200 million, thanks to its popular Moshi Monsters social game reaching 50 million registered users in total recently. （source:gamasutra）

4）Former Playdom GM Lloyd Melnick Joins Social Start-Up As CEO

by Mike Rose

Lloyd Melnick, formerly general manager at Walt Disney Company’s social games branch Playdom, has taken up a CEO role at social start-up 519 Games.

519 Games is a social web and mobile gaming venture between The E.W. Scripps Company and Capitol Broadcasting, that is looking to release its first games in early 2012.

Melnick had previously worked at Playdom for just over a year, where he helped lead the company’s growth in Europe, the Middle East and Africa, among other regions. He quietly revealed the move to 519 Games via a blog post in late August.

Along with thanking his colleagues at Disney, Melnick briefly described his plans for his new company.

“We are currently building a fantastic team and will be one of the top five social gaming companies (both social web and social mobile) by the end of 2012,” he stated.

Disney acquired social game developer Playdom last year, as a means of strengthening its digital gaming portfolio, as well as enabling new opportunities for fans to interact with the company and its brands on social networks.（source:gamasutra）

5）Metrogames’ Coco Girl Glams Up Facebook Fashion Game Scene

AJ Glasser

Auto Hustle developer Metrogames revisits the fashion genre with its newest game, Coco Girl, for Facebook. The game launched at the end of September and has already overtaken Fashion World as the developer’s top title, thanks to improvements in graphics and aggressive viral sharing features.

According to our traffic tracking service, AppData, Coco Girl currently enjoys 1.8 million monthly active users and 350,000 daily active users.

Like other fashion games on Facebook, Coco Girl’s core gameplay loop involves obtaining clothes that can be mixed and matched to form outfits. Players control a female avatar that functions like a 2D paper doll posing in various environments that the player navigates using the mouse. Also like other fashion games, the bulk of the play session is spent in virtual shops that offer different styles and pieces of clothing in exchange for virtual currency (Rubies) or Facebook Credits. Players can dress their avatar in two outfits per day, creating a Daily Look and a Quest Look that the game stores each day for other players to vote on. Once worn, an outfit is sent to the cleaners, temporarily removing it from the player’s inventory and forcing them to craft a new outfit with different pieces the next day.

The voting system in Coco Girl is incentivized with Rubies. As part of a daily checklist that can be completed for additional Rubies, players are invited to vote on a number of looks available from a Fashion Expert magazine in the player’s virtual home. Most votes involve a star rating, but there are also alternative votes for “best out of these three” or “thumbs up, thumbs down.” The more closely the player’s vote align with other players’ votes, the more Rubies they earn for participating. Top-voted outfits are made visible to all players from the home location and in the Hall of Fame location.

In addition to the fashion economy, Coco Girl also offers a series of mini-games like a slot machine simulation or a connect-the-two-sides puzzle. Players can play these games for free up to three times a day each to earn Rubies as part of the daily checklist. The mini-games also award the player Prize Tickets, which can be spent on bundles of Rubies or on special customization items for your avatar, like a smartphone or guitar accessory.（source:insidesocialgames）

6）Mafia Wars 2, Bubble Witch Saga Top This Week’s List of Fastest-Growing Games by MAU

AJ Glasser

We’re back with our weekly rankings this week and it’s Mafia Wars 2 at the top the list for fastest-growing games by monthly active users. Bubble Witch Saga and Happy Elements’ 開心水族箱 (the Chinese language version of My Fishbowl) round out the top three.

Thanks to an October 14 update from Facebook on how active users are counted, we suspended rankings posts for a week while the numbers adjusted. A great deal of games appeared to drop dramatically in monthly active users (see Social Empires chart below), but we found that many of the newer games to Facebook seen here on this week’s list were not affected.（source:insidesocialgames）