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Digital Chocolate就mafia wars名称侵权案正式起诉zynga

发布时间:2010-08-26 10:13:07 Tags:,,

据venturebeat消息,两大社交游戏公司近期发生了权益纠纷,Digital Chocolate就mafia wars名称侵权案正式起诉zynga,前者称他们拥有mafia wars的商标权益。

mafia wars是zynga旗下相当受欢迎的一款社交游戏,在facebook上月活跃用户超过2700万。

mafia wars

mafia wars

Digital Chocolate认为zynga盗用了mafia wars这个称谓,他们已经于去年就这个问题知会了zynga公司,并且收到了zynga的回信称将停止mafia wars名称的使用。

Digital Chocolate是zynga在facebook上的竞争对手,同时他们也开发相关的手机游戏,掌权者是EA的创始人Trip Hawkins。

zynga辩述称他们对Digital Chocolate的诉讼行为感到吃惊和失望,他们认为这只是Digital Chocolate的一个投机行为,因为Digital Chocolate旗下的手机游戏Mafia Wars事实上并不出名。

事实上,zynga并没有为mafia wars进行更名的举动,反而进行了一系列饱受非议的营销活动,包括爆破装甲车和惹怒了旧金山市政的小广告行为。

Casual gaming company Digital Chocolate has sued social gaming market leader Zynga, alleging that Digital Chocolate has the exclusive rights to the name Mafia Wars.

Mafia Wars is one of Zynga’s biggest hits on Facebook, with more than 27.8 million monthly active users on the social network. You get to create your own family crime operation using your real-world friends on Facebook. Digital Chocolate says Zynga is falsely claiming that it owns the Mafia Wars name. It says it notified Zynga of the conflict last year and received a written response that Zynga would stop using the name. Digital Chocolate competes with Zynga in Facebook games, and it also makes mobile games. It is headed by Electronic Arts founder Trip Hawkins.

Instead of changing the name, Zynga went on a marketing campaign binge, according to the federal lawsuit. Digital Chocolate’s own Mafia Wars game was a cell phone title that wasn’t very popular.

Zynga said in a statement, “We are surprised and disappointed by Digital Chocolate’s lawsuit. The timing of the action appears to be opportunistic, and we plan to defend ourselves vigorously.”(source:venturebeat)


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